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Plano, TX Focus On Business

Vision :

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Plano, TX Focus On Business

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  1. Vision: Create an open, collaborative environment of people and processes to inspire and promote the invention and innovation of ideas from concept to commercialization between AT&T and third party partners Objectives: Accelerate the delivery of strategic consumer and business products and services that leverage AT&T Cloud Services and deliver unique and compelling capabilities to our customers Provide better visibility and access to the next generation of future applications, service innovations and enablers that leverage the AT&T network Palo Alto, CA Focus On Consumer Plano, TX Focus On Business Ra’anana, Israel Focus On Back Office

  2. AT&T Foundry Access Three Ways To Engage Standard Certification (testing) & Onboarding (Distribution) Web Form Application Development driven exclusively by innovator Access to online tools & support Development driven by innovator with support from Innovation Center Space reserved at center with access to center test environment Access to online tools & support ++plus++ Enhanced Services Expedited Certification (testing) & Onboarding (Distribution) Innovation Studio reserved at center with access to center test environment Development driven by AT&T with support from Innovator & others 3 or more staff assigned to lead project Full access to centers and AT&T resources Fast Track Certification (testing) & Onboarding (Distribution) Fast Pitch Presentation

  3. Tools & Resources Available Early Access To New Devices & API’s Telepresence IMS Coming Soon (2011) Foundry Resources 1 Gig E

  4. Innovation Scouting, Sourcing, & Selection ~12 ideas selected for Fast Pitch Sponsor Ecosystems 400 Fast Pitches Conducted 40 Start Proof of Concept Cycle Minimum of 10 Commercialized BU Executive Review Foundry Idea Database 20+ ideas matching Exec query • Keys to success include: • Steady flow of high quality ideas • High level of innovation • Large market opportunity • Strong market relevance BU Executives submit problem queries

  5. Innovation Categories & Speed to Market Cloud & M2M Services • Shorten innovation certification cycles by leveraging tools, enhanced services and pilots to complete certification process faster and more efficiently. • Engage “Expediters” to accelerate standard BAU certification processes across technical organizations • Identify project sponsors from AT&T Business Units early on to speed path to commercialization Applications Operational Improvements Enabling Tech • Consumer and enterprise applications designed to run on handsets / tablets • Includes web and HTML5 apps • Must be approved for launch on AT&T network • End user services offered via web service or similar API on remote servers • Consumer or enterprise M2M services • Cloud and platform interfaces that provide access to network or device functionality (e.g., location, text messaging) • Utilized by developers to create applications • Applications, services or enabling technologies that are designed to improve AT&T business or customer care processes

  6. Innovation Development and Commercialization Stage I: Proof of Concept Stage II: Beta Stage III: Commercialization 12-week cycle Two cycles or less Applications Enabling Technologies Cloud/M2M Services Operational Improvements Three cycles or less UX/ Clients Apps/Services Out of Scope APIs Platform Capabilities Faster to Market from Concept to Commercial APIs 12-week cycle 12-week cycle Computing Infrastructure APIs Core Network Capabilities

  7. Plano & Business Customers We are also beginning to work directly with corporate America showing them how to innovate using their problems as working case studies Corporate America Innovation Coach

  8. User Centered Design Embrace Solve for infant mortality of low birth weight babies in developing countries Quick answer was to design low cost incubator for hospitals However after doing “field” research it became obvious that was not the answer The design looked something like a sleeping bag. It wrapped around a premature infant, and a pouch of phase-change material (PCM) kept the baby’s body at exactly the right temperature—and maintained this temperature for up to four hours. After four hours, the PCM pouch could be “recharged” by submerging it in boiling water for a few minutes The Lesson: Go to where your product will be used and speak with the people who will use it. Prototype often and then test with real users

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