$308,000,000,000+

3. Social Media Market Cap $308,000,000,000+

4. 1B Facebook Users

5. SOCIAL CONNECTIONS

6. Largest Brain Pan in the World

7. Social Media Mesh http://inmaps.linkedinlabs.com

8. It’s Not WHO You Know… www.unsocial.mobi

9. A Strategy Lesson from Red Bull

10. Social Media Strategy Do or Do Not. There is No Try.

11. SOCIAL MEDIA IN EDU

12. SOCIAL MEDIA VALUE Research Efficiencies Collective Intelligence Learning Play Lifestyle Assimilation Social Autonomy

13. Cern Has 590,000 Twitter Followers!

14. Collective Intelligence

15. Learning for a World of Constant Change – Douglas Thomas & John Seeley Brown Learning Based On Play “Jazz merely demands a different way of playing and listening, just as blogging requires a different mode of writing and reading. Jazz and blogging are intimate, improvisational, and individual—but also inherently collective. And the audience talks over both.” Andrew Sullivan, 2008 Learning for a World of Constant Change – Douglas Thomas & John Seeley Brown

16. Learning Play in Action

17. What’s Wrong With These?

18. MMOLearning

19. Social Autonomy

20. University Life Greater Faculty / Student Interaction

21. Interruptive of Supportive?

22. Context

23. The Tools Of Choice

24. They Are Wireless and…

25. …and They Can Go Anywhere

26. Identity & Audience

27. Social Media in CONTEXT • It doesn’t matter what your feelings are about whether SM will change the way we learn… The devices of choice doing most of the Social Media heavy lifting are MOBILE • In our world that equates to: Accessing, Integrating & Securing

28. The Timeline of Collaboration … … … 2nd Generation (2G)Digital Cell Introduced 1991 VoIP Invented VocalTec 1995 Dr. Martin Cooper Automated Relay Switch Invented 1893 Cell phone Invented 1973 Today 1979 Digital voice Invented 1876 Analog Voice Invented 1937 Automated Crossbar Switch Invented 1994 Internet Released 2003 Skype Desktop Internet Voice Founded Nortel Age of Automation Age of Consolidation Age of Unification

29. ACCESSING 867 Data Rate [Mbit/s] 54 Wi-Fi Standard 1985 802.11a 1999 1 Today 1979 Digital voice Invented 1876 Analog Voice Invented 1937 Automated Crossbar Switch Invented 1991 WaveLAN Created 2011 802.11ac draft Nortel Every 3.5 years there is a major change in WiFi technology

30. INTEGRATING Systems and Applications Demand and Innovation MIDDLEWARE HTML XML API Next Step: Virtualization Next Step: Identity Mgt.

31. SECURING Systems and Applications Demand and Innovation IDENTITY MGT.

32. IDM PROGRAMMING EXAMPLE Log & report physical device address and access location NO Unknown Person requests WiFi access Send info to directory services Redirect page to quarantine URL Has the device been properly configured for security? YES NO YES Apply WiFi Challenge Username and Password provided? Authenticated? Is user device properly configured for security? Configure network with appropriate access rights YES YES Send SMS text message with login & unique password to requester NO [Wired or Wireless] Sponsor email provided? Minimal IT resources required! NO NO YES YES Send authentication request to sponsor email, text and voice mail Did the Sponsor Authenticate? Log & report physical device address and access location NO

33. Summary • Social Media is a GLOBAL industry • OPPORTUNITY lies in matching / updating learning processes • SUCCESS will depend on your commitment • Audience is at CRITICAL MASS • Controls must be put in place so that we can take advantage of SCALE

34. 3 Steps To Learn More Step #1: Go to www.cnvrg.com And click on Contact Me Now! Step #2: Select Phone Call Step #3: Fill in your info And Enter “SIGUCCS” In Topic Area SIGUCCS

35. EXTRAORDINARY EDUCATION on the TECHNOLOGIES of COMMUNICATION www.cnvrg.com