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Bilgi Üniversitesi 22 Aralık 2010

Bilgi Üniversitesi 22 Aralık 2010. New Advertising New Agencies. by Köksal Abdurrahmanoğlu a digitally enhanced marketer.  click. NEWS. New Media CONSUMER. WOM + Internet. New. Advertising. Time Spent vs. Ad Spend.

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Bilgi Üniversitesi 22 Aralık 2010

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  1. BilgiÜniversitesi 22 Aralık 2010 New Advertising New Agencies by Köksal Abdurrahmanoğlu a digitally enhanced marketer

  2. click

  3. NEWS

  4. New Media CONSUMER WOM+ Internet

  5. New Advertising

  6. Time Spent vs. Ad Spend Time spent data by NA Technographics (2009), ad spend data by VSS (2009), Global Opportunity data by Yahoo! Investor day (05/2010)

  7. Device Evolution

  8. click

  9. So... What is theNEWAdvertising?

  10. Not the Advertising we knew!

  11. Not yet!

  12. Future of Advertising is...

  13. Marketing

  14. A new kind of Marketing

  15. With new kinds of Media & Consumer…

  16. ? PINNACLE of MARKETING

  17. Notany-more

  18. Create brand fans!

  19. HOW? Make their livesBETTER! by doing thingsWITH & FORPEOPLE

  20. New way of Marketing is… personal collaborative generous experimental helpful adventurous supportive playful customizable informative honest engaging

  21. NEWS FLASH! Advertising will change more in 5 years than previous 50 End of Advertising as we know it is here!

  22. click

  23. Here lies the Advertising Agency It struggled for years to remain relevant in the face of changing consumers, media habits and fierce competition. It was too big and too slow to be nimble, and reluctant to walk away from its heritage of thirty second spots. It died Stubborn and Alone.

  24. Agencies New click

  25. Career Evolution inEx-Agencies

  26. Tradi-tional /Crea-tive Agency } Creative Inhouse Strategy } Analysis Production Outsource Media Event PR Content

  27. Digi-tal Age-ncy } Production Inhouse Strategy Analysis Creative } Content Outsource Media Event PR

  28. New Gen-erat-ion Age-ncy Strategy DNA .. Creativity Technology

  29. Multi Disci-plin-ary New Age-ncy Mo-del Multi Tale-nted Effec-tive Multi Task-ing Attra-ctive Powe-rful

  30. New Age-ncy Mo-del Strategy Creative Production Getting brands closer to consumers .. Event Analysis } Media Content PR Incharge of allInhouse or Outsource

  31. beyond and

  32. click

  33. quiz pop What do you think is the next big thing in digital? > Location Based Marketing > Group Buying Shopping > Mobile > Digital Outdoor > Augmented Reality > Semantic Search > -----------

  34. credits… MediaFuturist.com by Gerd Leonhard Future of Marketing and Advertising Lecturesby Paul Isakson (Head of Strategy Space150) The Future of Advertising. WTF? by David Armano (Sr. Partner of Dachis Corp.) On the Future of Advertising by Grant Richards (Engine Company 1) Future of Advertising | Trend Watching 2009 by Lorenzo Mendoza FEED 2008 (Digital Brand Experience Report) by Razorfish The End of Advertising as We Know It by IBM Global Business Services The Chaos Scenario by Bob Garfield Propulsion by Tim Williams Workforfood.nu by Diego Zambrano Moon Advertising by Bobby Voeten www.180360720.comby Helge Tenno Microsoft www.coloribus.com www.creativity-online.com www.vimeo.com www.gapingvoid.com

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