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ఆంధ్రప్రదేశ్ రాష్ట్ర పౌరసరఫరాల సంస్థ

ఆంధ్రప్రదేశ్ రాష్ట్ర పౌరసరఫరాల సంస్థ. Mana Biyyam Consumer awareness campaign Launching on Sankranthi. APSCSCL. Main components. Inauguration of raw rice distribution in 3 districts procured by CSC on Sankranthi Release of RG Dal , P.Oil & Whole Meal Atta in packet form

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ఆంధ్రప్రదేశ్ రాష్ట్ర పౌరసరఫరాల సంస్థ

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  1. ఆంధ్రప్రదేశ్ రాష్ట్ర పౌరసరఫరాల సంస్థ

  2. ManaBiyyam • Consumer awareness campaign • Launching on Sankranthi APSCSCL

  3. Main components Inauguration of raw rice distribution in 3 districts procured by CSC on Sankranthi Release of RG Dal, P.Oil & Whole Meal Atta in packet form Announcement of releasing basket of 9 commodities in packet form for Rs 185/- from Ugadi onwards by introducing 4 more new commodities to the existing 5 commodities Launching consumer awareness campaign APSCSCL

  4. Distribution of DCP rice to cardholders • Inauguration in Karimnagar, Warangal & Nalgonda districts on ensuing Sankranthi out of 7 DCP districts • CSC procures & supplies rice to the cardholders • Cardholder assured to get local & quality rice from now onwards • Supply of Rs 25/- rice at Rs 1/- per kilo • Monthly PDS requirement – 3.20 LMT raw rice • Total cost Rs 820 cr. & subsidy of Rs 788 cr. APSCSCL

  5. Paddy purchase scheme • Ensuring MSP of paddy to farmer (Rate per Qtl.– Common of Rs 1,250/- & Grade A of Rs 1,280/-) • Setting up paddy purchase centres in cluster of villages • Farmer payment in 3 days • Supply of resultant rice to the cardholders APSCSCL

  6. Sonamasuri (BPT) paddy purchase • Market intervention scheme for farmer market support and to stabilize market prices (Rs. 1,500/- per Qtl) • Resultant rice gets branded and sold in the open market catering APL families APSCSCL

  7. Conversion to packets • 3 commodities from Sankranthi onwards • Conversion to packets • RG Dal - 1 kg packet (Rs 50/-) • Change of design • P. Oil – 1 ltr packet (Rs 40/-) • Whole meal atta – 1 kg packet (Rs 16.50 ps) • 2 commodities from Ugadi onwards • Wheat – 1 kg packet (Rs 7/-) • Sugar – ½ kg packet (Rs 6.75 ps) APSCSCL

  8. Introduction of new commodities • Launching 4 more commodities in packets from Ugadi onwards (Village malls scheme) • Salt (Iodized) - 1 kg packet (Rs 5/-) • Chilli powder – ¼ kg packet (Rs 20/-) • Tamarind – ½ kg packet (Rs 30/-) • Turmeric powder – 100 grams packet (Rs 10/-) APSCSCL

  9. Basket of 9 commodities for Rs 185/- APSCSCL

  10. Financial implication (Figures in Rs.ps) APSCSCL

  11. MLS points strengthening • Marketing Dept providing /constructing additional godown space of 11.37 LMT in respect of 439 MLS points for holding 4 months stock • Filling up 150 vacancies and engaging security guard on outsourcing basis • Formation of Hamali societies godown wise • Regular inspections & stock verification • Computerization (Supply chain management) APSCSCL

  12. Supply of rice by weighment APSCSCL • Use of weighing bridges in MLS points • Electronic weighing scales in FP shops

  13. Decentralized transport contract • Unified transport contract instead of Stage I&II • Revenue division wise tender method • Committee headed by JC finalises tenders • Colour coding for vehicles with ManaBiyyam logo • Minimum no. of vehicles of 15 (1 per mandal) • Flat rate method – Mt against distance in kms • GPS tracking system • Introduction of e-tender process APSCSCL

  14. Elimination of redundancy DCP Model Existing Model Stage I MLS Point Godown/ MLS Point FCI Unified transport Stage II FP Shop FP Shop Rice mill Rice mill • Godown Space • Transport • Hamali • Shortage (weight) • Time

  15. Concept popularization • Colour code for all transport vehicles with ManaBiyyam logo • Gunny bags with ManaBiyyam logo • Branding all godowns as ManaBiyyamgodowns • Designating FP Shops as ManaBiyyam shops • Ultimate objective to check diversion APSCSCL

  16. ManaBiyyam logo APSCSCL

  17. Checking diversion • Checking diversion of rice and other commodities: • Responsive MLS points management • Streamlining transport contract • State/ District Vigilance Wing • Strict enforcement of EC Act provisions APSCSCL

  18. Consumer awareness campaign • Facelift of FP shops displaying rice and 9 other commodities, quantities and rates • Use of print & electronic media • Posters, pamphlets & hoardings • Kalajatha in the rural areas APSCSCL

  19. APSCSCL • Thank you

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