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Is Voice-Based Bubbly the New Twitter?

Is Voice-Based Bubbly the New Twitter?. By Rupal Perekh Presented by Kelsey Chan and Bita Motamedi. Bubbly. India: Tweeting to Bubbling Bollywood stars Karena Kapoor and Aamir Khan Essentially a voice-based Twitter Virtually zero marketing expenditure. Background.

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Is Voice-Based Bubbly the New Twitter?

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  1. Is Voice-Based Bubbly the New Twitter? By RupalPerekh Presented by Kelsey Chan and BitaMotamedi

  2. Bubbly • India: Tweeting to Bubbling • Bollywood stars KarenaKapoor and Aamir Khan • Essentially a voice-based Twitter • Virtually zero marketing expenditure

  3. Background • BubbleTalk: person-to-person voice-messaging service • Social media boom led to Bubbly • Focus on fast-growing, mobile savvy markets

  4. How it Works • Anyone can sign up • Following and posting are free • One minute cap on recording • Pay to listen • To post: dial short code, record, hang up

  5. Bubbly Launch • Estimated 500,000 users in 4 weeks • Easier for celebs to connect with fans • Major media network: BBC Breaking News • Revenue sharing partnerships with telecoms • Reliance Communications and BhartiAirtel.

  6. Bubble Growth • More access to cell phones than the web • India has the fast growing population of mobile phone users • Millions of new customers/month • 2012=650 cell phone users • “Bubble” promotions-building buzz • Brands can bubble short ads--user must opt-in

  7. Global Markets • Mobile savvy populations – 5 major Markets • India, Japan, the Phillipines, Indonesia, Brazil • Focus on mobile-only excluding Japan

  8. Bubbly Mission • CEO Tom Clayton • “Grow to hundreds of millions of users through viral and word-of-mouth marketing with very little, if any, marketing spend” • “In each country we have a different strategy, but a lot of it is around entertainment and sports [celebrities]."

  9. Questions?

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