1 / 20

Agenda

Online Higher Education: Positioning Community Colleges 2011 STEMtech Conference OnlineCommunityColleges.org SEARCH ∙ CONNECT ∙ EDUCATE Jake McBee , Instructional Designer LeCroy Center. Agenda. Discuss. OnlineCommunityColleges.org The Start.

minna
Download Presentation

Agenda

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Online Higher Education:Positioning Community Colleges2011 STEMtech ConferenceOnlineCommunityColleges.org SEARCH∙CONNECT∙EDUCATEJake McBee, Instructional DesignerLeCroy Center

  2. Agenda Discuss

  3. OnlineCommunityColleges.orgThe Start “We are very excited about this endeavor taking Darton College national. It is an affordable way to get national visibility”. – Renita Luck, Darton College • The American Association of Community Colleges (AACC), in collaboration with AboutEdu (a nonprofit online education consumer group), led discussions with  online leaders from community colleges across the country. • OnlineCommunityColleges.org (OCC) has developed a plan to incubate a new and "trusted“ single access search site for the online program offerings of community colleges. • July 2010 – Conclusions reached by the group: • Online offerings of community colleges are often being excluded from online searches, students are too often “guided” to online education providers with the largest marketing budgets and the higher tuitions. • Community colleges, individually, cannot afford to effectively compete. Collectively, OCC can provide greater visibility and accessibility via a "trusted" national searchable site to low income students, unemployed workers, and other underserved student populations.

  4. “Of the 30 fastest growing occupations in America, half require a Bachelor's degree or more. By 2016, four out of every 10 new jobs will require at least some advanced education or training.” President Barack Obama Speech to the Hispanic Chamber of Conference on Education March 10, 2010

  5. Education Requirements for Jobs, 2018 Georgetown University, Center on Education and the Workforce, 2010 p. 14 http://www9.georgetown.edu/grad/gppi/hpi/cew/pdfs/FullReport.pdf

  6. Fastest-Growing Occupations Healthcare Professional Healthcare Technical STEM and Social Science Education Community Services and Arts Managerial and Professional Office Georgetown University Center on Education and the Workforce

  7. How do students find an institution for their education?

  8. OnlineCommunityColleges.orgWhy the Need?

  9. OnlineCommunityColleges.orgOCC Members • Who are the OCC members? Anne Arundel CC, Broward College, Dallas TeleCollege Online, Darton College, Foothill College, Illinois Central College, Ivy Tech CC, Northern Virginia CC and Rio Salado CC • Through Partnerships anything is possible…

  10. OnlineCommunityColleges.orgMembers Collaboratively • TOGETHER: The OCC member colleges jointly: • Serve more than 600,000 students nationwide • Have an inventory in excess of 2,000 online courses • Are helping to engage and educate other colleges on the initiative, and its timely importance

  11. OnlineCommunityColleges.orgOverview • One-Stop Access to Affordable Higher Education - a central, “trusted” website that will provide students with one-stop access to online program offerings of member community colleges nationwide • Student Focused Website – a student friendly site that incorporates advanced interactive tools to search, identify and self-select affordable online community college programs • Centralized Marketing and Communications – to increase the presence of participating community colleges’ online programs in online searches • Future Services - for our community colleges and their students - personalized student enrollment services, best practices in student support, and student retention/completion services

  12. OnlineCommunityColleges.orgProgress – continued

  13. OnlineCommunityColleges.orgProgress • What has been happening? • Building the foundation/infrastructure • Recruiting Community Colleges • Establishing guidelines for Corporate Sponsors • Building the OCC website…

  14. OnlineCommunityColleges.orgWhy Now? Opportunity to: • Increase visibility and affordable access to: • Displaced workers • Traditional students – needing direction and • Retooling • Skills enhancement • 2nd/3rd careers • Innovate and position community colleges for the future – keep viable and competitive • Together we can make a difference!

  15. OnlineCommunityColleges.orgWhy Now? - continued • Increase value to the nation’s community colleges — including online community colleges – positioning for a change world and future • Respond to shrinking marketing budgets – opportunity for a new market of students • External resources for national brand building campaigns and expertise and marketing • Annually, billions of dollars are being spent on marketing by less cost effective competitors; while the already limited marketing dollars of many community colleges are disappearing

  16. What would you want?

  17. OnlineCommunityColleges.orgQ & A For more information on the OnlineCommunityColleges.org contact Valerie Cavazosvcavazos@dcccd.edu or 214-576-0917 Jake McBee, DCCCD/LeCroyjmcbee@dcccd.edu

More Related