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Today’s Feature

Today’s Feature. HOW TO RUN A VALUES-LED BUSINESS AND MAKE MONEY, TOO. What Do You Mean, Values-Led Business?. Values-Led Business: An Overview. Cause-Related Marketing. Which Values Lead?. Whose Values Lead?. Innovation is Failure and Success. Ben and Jerry’s Points.

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Today’s Feature

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  1. Today’s Feature HOW TO RUN A VALUES-LED BUSINESS AND MAKE MONEY, TOO

  2. What Do You Mean, Values-Led Business? • Values-Led Business: An Overview

  3. Cause-Related Marketing

  4. Which Values Lead?

  5. Whose Values Lead?

  6. Innovation is Failure and Success

  7. Ben and Jerry’s Points • Business is the most powerful force in society • Values-led business can be highly profitable • People can influence business as investors, employees, and as consumers • Ben & Jerry succeeded because they were true to themselves • There is a spiritual aspect to business

  8. Looking For Goods in All the Right PlacesValues-Led Sourcing and New Product Development • Beggars Can’t Be…

  9. Be True to Your Sources, and They’ll Be True to You

  10. Greyston Brownies: An Alternative Supplier Success Story

  11. More Trouble, and Worth It

  12. Candy From the Rain Forest

  13. Aztec Harvests Coffee

  14. Switch to Values-Led Suppliers

  15. Values-Led New Product Development

  16. Looking for Goods For All the Right Reasons

  17. Turning Values into Value: Values-Led Finance • Turning Values into Value

  18. Values-Led Financing is Different From Standard Business Financing

  19. Values-Led Financing is Similar to Standard Business Financing

  20. Values-Led Investing

  21. Franchises and Partnershops: Values-Led Retailing • Early Adventures in Retailing

  22. Values-Led Retailing

  23. Values are a Part of Franchising

  24. Minority Franchise Ownership

  25. Partnershops: Win-Win Retailing

  26. Finding the Right Partners

  27. On Common ground

  28. Tune in Thursday at 12:30pm eastern time for the second scoop on the Double Dip.

  29. Marketing For Real

  30. Values-Led Marketing Is Honest

  31. The Ultimate U.S.P.

  32. As You Give You Receive

  33. Lead With Your Values and Your Customers Will Find You

  34. Relationship Marketing

  35. The Downside To Values-Led Marketing

  36. Values Must Start in The Beginning

  37. People Power: Values-Led Human Resources • Values-Led People Power

  38. Hiring is Everything

  39. The Potential and Pitfalls of Values-Led Management

  40. Learn from Mistakes

  41. Values Begin At Home

  42. Employee Benefits

  43. Values-Led Recruitment

  44. Hiring from Within

  45. There’s Something For Everyone At

  46. Mixing Business and Politics: Taking Stands in Social Issues

  47. Business Unusual

  48. What’s the Dough Boy Afraid of?

  49. One Percent for Peace

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