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The Real Business of Web Design

The Real Business of Web Design. Mr. John Rouda INFD 321 Winthrop University. New Basics for Marketing. History of Marketing Innovation Creativity … competitive advantage Examples?. History of Marketing.

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The Real Business of Web Design

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  1. The Real Business of Web Design Mr. John RoudaINFD 321Winthrop University

  2. New Basics for Marketing • History of Marketing • Innovation • Creativity … competitive advantage • Examples?

  3. History of Marketing • 1450: Gutenberg's metal movable type, leading eventually to mass-production of flyers and brochures • 1730s: emergence of magazines (a future vector of niche marketing) • 1836: first paid advertising in a newspaper (in France) • 1839: posters on private property banned in London • 1864: earliest recorded use of the telegraph for mass unsolicited spam • 1867: earliest recorded billboard rentals • 1880s: early examples of trademarks as branding • 1905: the University of Pennsylvania offered a course in "The Marketing of Products" • 1908: Harvard Business School opens • 1922: radio advertising commences • 1940s: electronic computers developed • 1941: first recorded use of television advertising • 1950s: systematization of telemarketing • 1970s: E-commerce invented • 1980s: development of database marketing as precursor to CRM • 1980s: emergence of relationship marketing • 1980s: emergence of computer-oriented spam • 1984: introduction of guerrilla marketing • 1985: desktop publishing democratizes the production of print-advertising • 1991: Integrated marketing communications gains academic status  • 1990s CRM and IMC (in various guises and names) gain dominance in promotions and marketing planning • 1995-2001: the Dot-com bubble temporarily re-defines[citation needed] the future of marketing • 1996: identification of viral marketing • 2000s: Integrated marketing gains acceptance and in 2002 its first dedicated academic research centre

  4. Making a Difference • Michael Dell • Selling directly to the consumer • Seth Godin • Dutch Boy paint can

  5. WhatCustomersWant • Trust and Credibility • Confidence and Reliability • The Web as a Brochure? • Should IT be in charge of a website?

  6. A Value Proposition for the Web • Mutually beneficial relationship • The web is a “two way street” • Create an interactive experience • Track and Compile data • Google Analytics

  7. Build a 1-to-1 Relationship • Personalize the technology • Examples? • Convenience, Choice, Value

  8. Integrated Marketing Communications • Most people ignore marketing messages • Rather then sending more messages the same way, try a new way • FreshDirect example

  9. Faster, Better, Cheaper • The Need for Speed • Quality… how does it relate?

  10. Economic Possibilities • What will it cost? • What’s the ROI? • Boost revenue • Lower support costs • Reduce development waste • Improve customer satisfaction

  11. The Last Two Chapters… • Read and think about We’ll discuss next time.

  12. Next Time • Website missions and final exam review

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