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AUTOMATED NARRATIVE GENERATION

AUTOMATED NARRATIVE GENERATION. LARRY BIRNBAUM CHIEF SCIENTIFIC ADVISOR. We Transform Data into Stories and Insight. February 9, 2012, Hockey Recap: Rio Grande Valley rolls over Laredo, 6-3

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AUTOMATED NARRATIVE GENERATION

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  1. AUTOMATED NARRATIVE GENERATION

  2. LARRY BIRNBAUMCHIEF SCIENTIFIC ADVISOR

  3. We Transform Data into Stories and Insight

  4. February 9, 2012, Hockey Recap: Rio Grande Valley rolls over Laredo, 6-3 The Rio Grande Valley Killer Bees were firing on all cylinders against the Laredo Bucks, and when the final buzzer sounded Killer Bees emerged with a 6-3 win. Zac Pearson was all over the ice for Rio Grande Valley, as he tallied two goals and one assist in the win. Pearson scored the first of his two goals at 5:23 into the first period to make the score 1-0 Rio Grande Valley. Brandon Campos picked up the assist. Pearson's next tally made the score 2-0 Rio Grande Valley with 12:44 left in the first period. David Marshall assisted on the tally. Special teams units factored heavily in the game's outcome, as there were 14 penalties called on the two teams. The busiest period in the sin bins was the first period, which saw 18 minutes of penalty time combined between the two teams. The Killer Bees' goal total was higher than their season average. Rio Grande Valley averages two goals per game. The Killer Bees could not stay out of the penalty box, as the team accrued 17 minutes in penalties during the game. The leading offender was Jason Beeman, who totaled five minutes in penalty time with one major. With 48 shots on target during the contest, Rio Grande Valley exceeded the 22 shots it averages per game this year. Rio Grande Valley additionally got points from Aaron Lee, who had one goal and one assist, Marshall, who registered one goal and two assists, and Dan Gendur, who racked up one goal and one assist. Dan Nicholls also scored for Rio Grande Valley. Others to record assists for Rio Grande Valley were AJ Mikkelsen, who had two and Adam Bartholomay and Marc-Andre Carre, who each chipped in one. Laredo was often in penalty trouble, as it ended with six minors and one major for 17 minutes in penalty time. The leading offender was Justin Styffe, who totaled nine minutes in penalty time with two minors and one major. The Rio Grande Valley Killer Bees were firing on all cylinders against the Laredo Bucks, and when the final buzzer sounded Killer Bees emerged with a 6-3 win. The punch line...

  5. Not Just Sports: Business…

  6. …and Unstructured Data Too NEWT GINGRICH GAINS ATTENTION WITH HOT-BUTTON TOPICS TAXES, CHARACTER ISSUES Newt Gingrich received the largest increase in Tweets about him today. Twitter activity associated with the candidate has shot up since yesterday, with most users tweeting about taxes and character issues. Newt Gingrich has been consistently popular on Twitter, as he has been the top riser on the site for the last four days. Conversely, the number of tweets about Ron Paul has dropped in the past 24 hours. Another traffic loser was Rick Santorum, who has also seen tweets about him fall off a bit. While the overall tone of the Gingrich tweets is positive, public opinion regarding the candidate and character issues is trending negatively. In particular, @MommaVickers says, "Someone needs to put The Blood Arm's 'Suspicious Character' to a photo montage of Newt Gingrich. #pimp”. On the other hand, tweeters with a long reach are on the upside with regard to Newt Gingrich's take on taxes. Tweeting about this issue, @elvisroy000 says, "Newt Gingrich Cut Taxes Balanced Budget, 1n 80s and 90s, Newt experienced Conservative with values”. Maine recently held its primary, but it isn't talking about Gingrich. Instead the focus is on Ron Paul and religious issues.

  7. Why Stories? Over the past eight quarters, AmgenCorp has seen a steady increase in both sales and gross profit.  During this period, however, two trends have become apparent.   While sales have increased, there has been a steady decrease in margins which should be cause for concern. In addition, while we have seen quarter-to-quarter increases in both sales and gross profit, each of these metrics is decelerating, indicating that the business is experiencing a slow down.

  8. Narratives Communicate Beyond Data With narratives, you just have to read. With data you have to calculate. With charts you have to interpret.

  9. Stories as Intuitive Data Analytics • Stories often utilize well-understood themes that can be communicated very quickly—e.g., comeback, fade, low-hanging fruit, etc. • Stories pick out, connect, and summarize the important aspects of a situation • Stories explain: They convey trends, causes, and sometimes recommendations • Stories make data meaningful.

  10. How Does It Work?

  11. Narrative Science

  12. Our Mission To build the premier technology platform that transforms data into stories that help people and organizations unlock and communicate insight.

  13. We Transform Data Into Stories and Insight • Technology initially developed at Northwestern University • Company launched in 2010 • A partnership between AI and editorial • Started in media, now 70% of our customers are in other industries

  14. Big Data

  15. Investment Research While the company appears to be investing in fixed assets, the company's total debt remained level at $20.27 billion to signal the company isn't taking on significantly more debt, but free cash flow fell 80.5% from a year earlier, signaling the company may not be generating sufficient cash flow to cover future capital expenditures.

  16. Investment Research While the company appears to be investing in fixed assets, the company's total debt remained level at $20.27 billion to signal the company isn't taking on significantly more debt, but free cash flow fell 80.5% from a year earlier, signaling the company may not be generating sufficient cash flow to cover future capital expenditures.

  17. Sector Reporting Thursday, October 6, 2011 12:00 PM: HEALTHCARE MIDDAY COMMENTARY: The Healthcare (XLV) sector underperformed the market in early trading on Thursday. Healthcare stocks trailed the market by 0.4%. So far, the Dow rose 0.2%, the NASDAQ saw growth of 0.8%, and the S&P500 was up 0.4%. Here are a few Healthcare stocks that bucked the sector's downward trend. MRK (Merck & Co Inc.) erased early losses and rose 0.6% to $31.26. The company recently announced its chairman is stepping down. MRK stock traded in the range of $31.21 -  $31.56. MRK's volume was 86.1% lower than usual with 2.5 million shares trading hands. Today's gains still leave the stock about 11.1% lower than its price three months ago. LUX (Luxottica Group) struggled in early trading but showed resilience later in the day. Shares rose 3.8% to $26.92. LUX traded in the range of $26.48 -  $26.99. Luxottica Group’s early share volume was 34,155. Today's gains still leave the stock 21.8% below its 52-week high of $34.43. The stock remains about 16.3% lower than its price three months ago. Shares of UHS (Universal Health Services Inc.) are trading at $32.89, up 81 cents (2.5%) from the previous close of $32.08. UHS traded in the range of $32.06 -  $33.01… The Healthcare (XLV) sector underperformed the market in early trading on Thursday. Healthcare stocks trailed the market by 0.4%. So far, the Dow rose 0.2%, the NASDAQ saw growth of 0.8%, and the S&P500 was up 0.4%. MRK (Merck & Co Inc.) erased early losses and rose 0.6% to $31.26. The company recently announced its chairman is stepping down. MRK stock traded in the range of $31.21 -  $31.56. MRK's volume was 86.1% lower than usual with 2.5 million shares trading hands. Today's gains still leave the stock about 11.1% lower than its price three months ago.

  18. Clinical Drug Trials This 48-year-old White female subject in Canada with a medical history of diarrhea, ovarian cyst, asthma, depression, hypertension, GI upset, cholecystectomy and hysterectomy received CP-690,550 for the treatment of active rheumatoid arthritis. The subject was treated with CP-690,550 orally, 5 mg twice daily, at a total daily dose of 10 mg, from 07 Apr 2010 (Study Day 1) to 09 Sep 2010, for a total of 156 days.

  19. Audience of One

  20. Business Reporting

  21. Education

  22. Client Portfolio Data

  23. Quill™ for Google Analytics

  24. Social (where data aren’t quite data)

  25. Social (where data aren’t quite data)

  26. Narrative Science:Telling stories at scale

  27. In 2011: 370,000 Stories In 2012: 2M+ Stories

  28. We Transform Data into Stories and Insight

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