Is An Online Community Right For You?

1. Is An Online Community Right For You? www.GoLightly.com Thriving Online Communities

2. 4 Topics • Fertile ground • What will you need to do? • How can a vendor help? • Moving in

3. Evolution of Constituent Engagement

4. 1. Fertile Ground Existing People with Common Interest

5. 1. Fertile Ground Leaders Willing to Speak (Often)

6. Evolution of Constituent Engagement

7. 1. Fertile Ground Desire to Belong

8. 1. Fertile Ground Reasons to Connect Online

9. 1. Fertile Ground Knowledge to Share

10. 1. Fertile Ground Relationships that Motivate

11. 1. Fertile Ground Online Mobility

12. The Problems Community Collaboration Solves Constituents want… Organizations want…

13. International Authority on Breastfeeding & Mothering 50 Year History $3.4 M Annual Revenues 42,000 LLL Leaders accredited in past 48 years 14,000 Active Members 7,000 Active Leaders 4.1 Million Visitors to LLLI.org 120,000 mothers contact LLLI 800 Helpline annually Leader’s spread around world Hard to share information securely from area to area Hard to find other Leaders La Leche League International

14. La Leche League International Before 150 Yahoo Groups No easy way to reach all regional members Unknown online activity After 621 Groups Under LLL Brand 76 active regional online groups Searchable email lists and document library Visible Activity

15. 2. What will you need to do? Engage and Encourage

16. 2. What will you need to do? Summarize and Articulate Vision (in everything you do)

17. 2. What will you need to do? Encourage and Honor Organizational Culture

18. 2. What will you need to do? Maintain Campaign Schedule

19. 2. What will you need to do? Protect Community

20. 2. What will you need to do? Mediate

21. 2. What will you need to do? Respond to People as People

22. 2. What will you need to do? Get Out Of The Way

23. 2. What will you need to do? Volunteers Stimulate Conversation

24. 2. What will you need to do? Volunteers Answer Questions & Build Shared Knowledge

25. 2. What will you need to do? Volunteers Start Smaller Lists Moderate Bigger Lists

26. Association of Non-profit technologists 3,500 members Small number of very active members Hard to connect in between regional conferences N-TEN

27. Before After N-TEN - groups.NTEN.org

28. 3. How can a vendor help? Educate and Explore Options

29. 3. How can a vendor help? Build And Maintain Online Place

30. 3. How can a vendor help? Tools Messaging Interaction Knowledge

31. 3. How can a vendor help? Messaging Strategy

32. 3. How can a vendor help? Visual Design and Brand

33. 3. How can a vendor help? Member Data Integration

34. 3. How can a vendor help? Activity Reporting and Analysis

35. YMCA The YMCA of Greater Cincinnati uses GoLightly to coordinate its work with other agencies. “GoLightly functions as an "intranet" for our staff, volunteers, and our community partners, providing a way for all of us to stay in contact with each other, share documents and files, and have a "place" where we congregate. When a new community partner agency joins the program, I love it that I can say: ‘It’s all on the community network,’ because it is all there.” Rebecca Kelly of Cincinnati YMCA Back to Clients

36. 4. Moving in Analysis

37. 4. Moving in Planning

38. 4. Moving in Vendor Selection

39. 4. Moving in Design

40. 4. Moving in Implementation

41. 4. Moving in Recruiting Champions and Beta

42. 4. Moving in Announcing and Celebrating

43. 4. Moving in Evolution

44. 4. Moving in Regular Review (trends, metrics, goals)

45. Thank You Visit us in Mill Valley or Online www.GoLightly.com Or, contact: Dale John McGrew 415-516-8777dale@golightly.com