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About Saasabi

MICROSOFT Go-To-Market SERVICES MINI-Case Study. About Saasabi

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About Saasabi

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  1. MICROSOFT Go-To-Market SERVICES MINI-Case Study About Saasabi Saasabi is a BizSpark Plus start-up founded in 2012 and based in Sydney, Australia. Saasabi provides a SaaS-based business intelligence engine to business partners to support their customers’ reporting and analysis needs. Find out more at saasabi.com. Saasabi Grows Partner Connections via PartnerLink “Microsoft PartnerLink and WPC enabled me to engage with a large number of potential partners quickly and effectively." – Bill Trestrail, CEO, Saasabi PROGRAMS: Saasabiwas keen to grow its business by expanding the company’s network of ISV and SI partners around the globe. The company’s CEO and his team seized the opportunity to attend Microsoft’s Worldwide Partner Conference (WPC), which hosts attendees from more than 150 countries. Meeting strategic global partners at WPC and beyond can happen by luck, but membership in Microsoft PartnerLinktakes chance out of the equation. Saasabi used the matching function to select criteria that strategically targeted ideal partners for its business, and then took advantage of the ability to contact them directly. While at WPC, Saasabi joined the Microsoft Go-To-Market (GTM) Services Partner-to-Partner Speed Dating event to facilitate additional connections. BENEFITS: Microsoft PartnerLink helped Saasabi make the most of its time at WPC, with several partner meetings arranged before the conference even began. Saasabi met 60 potential partners from around the world, which led to 10 active engagements in the months that followed. About GTM Services Microsoft Go-To-Market (GTM) Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at www.MicrosoftGoToMarket.com. Sign up for www.mspartnerlink.com with the registration code P2PRocks.

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