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Crafting Your Content

Crafting Your Content. Pick Your Topic. Who is your target? Veterans Seniors Divorces Newly Weds New Parents. Pick Your Topic.

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Crafting Your Content

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  1. Crafting Your Content

  2. Pick Your Topic • Who is your target? Veterans Seniors Divorces Newly Weds New Parents

  3. Pick Your Topic • What do you have that appeals to that target? VA Home Loans Reverse Mortgage Options How you can help newly divorced own a home First Time Home Buyer Advantages FHA 203K Rehab Programs

  4. Start with Your Keyword Phrase • Think of how your target would search for your topic • Always “Localize” your keyword phrase • Answer the question you think is being asked • Keep the Hummingbird in mind

  5. *Hummingbird • Hummingbird, is Google’s latest update. The new algorithm represents the biggest change to Google’s search functionality in 10 years — • One of the most telling things about Google’s recent updates is that the company chose to illustrate them with images of its mobile app, not its desktop site. That’s no accident.  • To sum it up, it looks like this: 1. Mobile is the future, so Google should be attuned to answering search queries in the most mobile-friendly way. 2.People tend to be conversational with their mobile searches (“How do I get a mortgage for a house?”) 3.Soooooo, the future of Google search is mobile-focused and question-oriented.

  6. *Hummingbird • Core to what Google is doing with Hummingbird is a shift in focus away from keywords and towards intent and semantics, which are infinitely more relevant to users. •  While the Google of a decade ago was focused on delivering search results based solely on queries, the Google of today is drawing insights from a variety of other signals — location, social connections, and even your previous searches. • SearchEngineLand’s Danny Sullivan told VentureBeat by email… “Have good, descriptive content, and you should be doing all you can be doing to tap into long-tail searches,”  • SEO consultant Andrew Shotland, puts it slightly differently…“Hummingbird is forcing website owners to ask, ‘How can I answer questions that customers are asking Google?’

  7. Start with Your Keyword Phrase * Buying a home using your VA Loan benefits in Palm Harbor, Fl. * Veterans home loan information in Clearwater, Fl * How reverse mortgages really work in St. Pete Fl. * How to buy a home after a divorce in Tampa, Fl * What every first time home buyer should know in Orlando, Fl. * Home rehabilitation help in New Port Richey Fl.

  8. Create an Outline • Make a list of the important parts of your topic Top 5 most asked questions Dispel rumors Specific information needed to qualify Benefits of programs How to take advantage of the program

  9. Create an Outline • Start putting your points into sentences *One question I get asked quite often is ____________. *A big advantage of using your Veterans Benefits to purchase your home is ___________. *Many seniors have heard that Reverse Mortgages are ___________, the fact is they are____________.

  10. Begin Putting it Together • Organize your sentences in a chronological order • You want to tell a story • Look for places you can insert your keyword phrase (No more than 3 or 4 times) *Special Government Home Renovation Loan Program usingRockwall Texas FHA 203k Rehab Loans.  Many are not aware of a special government loan program that is actually a part of FHA (Federal Housing Administration- a department within HUD).

  11. Begin Putting it Together • Tell the reader exactly what you want them to do next • Include your phone number and your email • Make it easy to reach you • Include a link to your website *For more information on renovation or rehabilitation of your home using Rockwall Texas FHA 203k Rehab Loans and the surrounding area please contact Joy Bates , Senior Mortgage Banker at 817-860-3232 or email Joy:joybates@leader1.com or log on to http://legacyfinancial.com  to request more information. Joy does loans all over the state of Texas. 

  12. Sample Special Government Home Renovation Loan Program using Rockwall Texas FHA 203k Rehab Loans.   Many are not aware of a special government loan program that is actually a part of FHA (Federal Housing Administration- a department within HUD). A buyer or existing home owner can do meaningful amounts of remodeling or updates to their existing home without having a higher cost second lien thanks to this special FHA loan program.    However, this loan program doesn't allow for "luxury items" in your home such as a swimming pool, hot tub, or other accessories. Repaint, remodel cabinetry in kitchens and bathrooms, add wallpaper, replace appliances and flooring and even add a room to an existing structure (which will increase the value of the homes square footage).    This loan program has many advantages but one of the biggest is that you have all of your acquisition or refinance loan with your improvement loan in one low interest rate, which is a government guarantee loan instead of two separate loans (which are always higher interest rates).    The Federal Housing Administration callas this FHA Loan program a 203K loan. You can find information on the FHA website located here:    http://portal.hud.gov/hudportal/HUD?src=/program_offices/housing/sfh/203k/203kabou Lenders have to be approved by HUD in order to do this loan program. Due to the intricacies of the loan program, you must go with an experienced lender that offers in house underwriting instead of a mortgage broker so that you can avoid the long delays that brokered loans in this niche sometimes create.  Two types of loan programs within the Rockwall Texas FHA 203k Rehab Loans exist. The first is what is called a streamline 203K loan. There can't be any structural improvements on a 203K Streamline loan and the dollar amount is generally lower for a 203K streamline loan. Other than basic cosmetics and various other items. that are allowed on a streamline 203K Rehab Loan. A Full 203K loan is the second type of a 203K loan. The full 203K loan offers the ability for the home owner to renovate or rehab their property including structural improvements, like doing foundation work or adding another room, etc.    You can envision new carpeting, paint, a remodeled kitchen or bathrooms and lighting when looking for your new home and have the home of your dreams now you can remodel your existing home and have more flexibility in your home purchase.  For more information on renovation or rehabilitation of your home using Rockwall Texas FHA 203k Rehab Loans and the surrounding area please contact Joy Bates , Senior Mortgage Banker at817-860-3232 or email Joy:joybates@leader1.com or log on to http://legacyfinancial.com  to request more information. Joy does loans all over the state of Texas. 

  13. Recycle • Use the same content for different areas • Use a different title • Add in the new area to the content

  14. Sample Home Renovation Loan Program using Tampa Florida FHA 203k Rehab Loans.    Many are not aware of a special government loan program that is actually a part of FHA (Federal Housing Administration- a department within HUD). A buyer or existing home owner can do meaningful amounts of remodeling or updates to their existing home without having a higher cost second lien thanks to this special FHA loan program.    However, this loan program doesn't allow for "luxury items" in your home such as a swimming pool, hot tub, or other accessories. Repaint, remodel cabinetry in kitchens and bathrooms, add wallpaper, replace appliances and flooring and even add a room to an existing structure (which will increase the value of the homes square footage).    This loan program has many advantages but one of the biggest is that you have all of your acquisition or refinance loan with your improvement loan in one low interest rate, which is a government guarantee loan instead of two separate loans (which are always higher interest rates).    The Federal Housing Administration callas this FHA Loan program a 203K loan. You can find information on the FHA website located here:   http://portal.hud.gov/hudportal/HUD?src=/program_offices/housing/sfh/203k/203kabou Lenders have to be approved by HUD in order to do this loan program. Due to the intricacies of the loan program, you must go with an experienced lender that offers in house underwriting instead of a mortgage broker so that you can avoid the long delays that brokered loans in this niche sometimes create.  Two types of loan programs within the Tampa Florida FHA 203k Rehab Loans exist. The first is what is called a streamline 203K loan. There can't be any structural improvements on a 203K Streamline loan and the dollar amount is generally lower for a 203K streamline loan. Other than basic cosmetics and various other items. that are allowed on a streamline 203K Rehab Loan. A Full 203K loan is the second type of a 203K loan. The full 203K loan offers the ability for the home owner to renovate or rehab their property including structural improvements, like doing foundation work or adding another room, etc.    You can envision new carpeting, paint, a remodeled kitchen or bathrooms and lighting when looking for your new home and have the home of your dreams now you can remodel your existing home and have more flexibility in your home purchase.  For more information on renovation or rehabilitation of your home using Tampa Florida FHA 203k Rehab Loans and the surrounding area please contact Joy Bates , Senior Mortgage Banker at817-860-3232 or email Joy:joybates@leader1.com or log on to http://legacyfinancial.com  to request more information. Joy does loans all over the state of Florida.

  15. Repeat and Rotate • Once you have 1 program or topic, make the next • Create a library of 4 or 5 topics • Rotate through them daily to always have content growing

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