1 / 25

Purpose

Purpose. Definition: The mood board presentation is an exercise displaying various sets of images conveying different visual perspectives of a concept or word. Purpose:

mira-long
Download Presentation

Purpose

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Purpose Definition: The mood board presentation is an exercise displaying various sets of images conveying different visual perspectives of a concept or word. Purpose: To help the creative team limit the guessing game of design and acquire your visual criteria. This session will help set the visual direction that fits within the Wine Connextion brand. • Notes: • Discuss and brainstorm. • The more feedback the better! • There are no right or wrong answers. • All images are suggestive. They will not be used in the actual designs.

  2. Slide Outline Creative Direction LogoTypographyColorsImagery Page Layout Element of FocusImage ContainmentColor DensityVisual ImpactDefinition of Clean Website Review Wine RelatedNon-wine Related

  3. Slide Outline Creative Direction LogoTypographyColorsImagery Page Layout Element of FocusImage ContainmentColor DensityVisual ImpactDefinition of Clean Website Review Wine RelatedNon-wine Related

  4. Logo Logo Characteristics: • Any idea where the tagline will be in relationship to the logo? • Is it a requirement that the tagline has to appear with the logo at all times? • Are the purple grapes preferred over the pinkish color grapes? • Should the Fine Wines seal be used on the site? If so any preference to where and how often?

  5. Typography Web fonts • Web fonts will be used for the majority of the site. Which one is preferred? Sans Serif Serif Arial Georgia The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. Tahoma Times The quick brown fox jumps over the lazy dog. The quick brown fox jumps over the lazy dog. Trebuchet The quick brown fox jumps over the lazy dog. Verdana The quick brown fox jumps over the lazy dog.

  6. Typography Graphic fonts • Graphic fonts will be used minimally for the website design. Which style is preferred? 1. 2. 3. 4. 5.

  7. Defining the Color Palette Existing color usage • Colors depicted below are currently being used. Are these the correct colors for website? Logo / Seal Print / Terra Cotta’s

  8. Imagery – In Store Imagery from wholesalers • Are the wholesalers uploading an image of the full bottle, the label, or both? • Will the sizes of images be standardized? Can we create dimension requirements for wholesalers?

  9. Imagery – Touchy Feely Pages Imagery for touchy feely pages • Store photography - preference for interior versus exterior? • Store staff – do you want to have photos of store staff (especially for “Staff Picks”)? • Is there any other imagery you want to consider in addition to above?

  10. Slide Outline Creative Direction LogoTypographyColorsImagery Page Layout Element of FocusImage ContainmentColor DensityVisual ImpactDefinition of Clean Website Review Wine RelatedNon-wine Related

  11. Page Layout – Element of Focus Type Color Imagery

  12. Page Layout – Image Containment Contained Crossing Boundaries All Encompassing

  13. Page Layout – Color Density Light Balanced Dense/Rich

  14. Page Layout – Visual Impact Subdued Balanced Powerful

  15. Page Layout – Clean Modular Balanced White Space

  16. Slide Outline Creative Direction LogoTypographyColorsImagery Page Layout Element of FocusImage ContainmentColor DensityVisual ImpactDefinition of Clean Website Review Wine RelatedNon-wine Related

  17. Website Review

  18. Website Review

  19. Website Review

  20. Website Review

  21. Website Review

  22. Website Review

  23. Website Review

  24. Website Review

  25. Website Review

More Related