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The NC Spit Tobacco Education Program is funded by the

The NC Spit Tobacco Education Program is funded by the NC Health and Wellness Trust Fund Commission. NC STEP “No Spit” Football All-Star Campaign. NC STEP “No Spit” Baseball All-Star Campaign. Statewide News Coverage Reasonable Cost Energizes Your Peer Leaders

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The NC Spit Tobacco Education Program is funded by the

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  1. The NC Spit Tobacco Education Program is funded by the NC Health and Wellness Trust Fund Commission.

  2. NC STEP “No Spit” Football All-Star Campaign

  3. NC STEP “No Spit” Baseball All-Star Campaign

  4. Statewide News Coverage Reasonable Cost Energizes Your Peer Leaders Energizes Your Communities Educates Youth About ST Use Educates the Public About No Safe Tobacco Utilize Athletes and Coaches to Educate Community (Role Models) Reward Tobacco Free Life Style Invigorate Your Program Reasons for a “No Spit” All Star Campaign

  5. N.C. STEP “No Spit” All-Star Campaigns Integrated Marketing • Radio Advertising • Earned Media • Direct Mail • Interactive Media

  6. N.C. STEP “No Spit” All-Star Campaigns: Radio Advertising • The Sports Flash” (TSF) Radio Network -customized, local sports reports; -31 network affiliates in North Carolina; -506,000 listeners each week.

  7. N.C. STEP “No Spit” All-Star Campaigns Radio Advertising • 60-second, 30-second, 15-second commercials • General message about dangers of spit tobacco • “No Spit” All-Star Minute

  8. N.C. STEP “No Spit” All-Star Campaigns Earned Media • Comprehensive, statewide media database • Radio, TV, newspapers, Internet publications • Press releases each week announcing nominees, winners • Follow up faxes, phone calls.

  9. N.C. STEP “No Spit” All-Star Campaigns Direct Mail • Info packet to each school in the state: • Athletic Directors • Head Coaches • Principals. • Each packet contains: • Introductory letter • “No Spit” Pledges • Info about the dangers of spit tobacco

  10. N.C. STEP “No Spit” All-Star Campaigns Nominations & Weekly Voting • E-mail database -comprehensive e-mail database -solicit nominations from coaches, athletic directors, news media. • Nominees -each nominee must sign the “No Spit” pledge -maximum of 10 nominees each week -fans vote for the weekly winner online, via e-mail, or fax -all weekly winners eligible for All-Star of the Year honor

  11. N.C. STEP “No Spit” All-Star Campaigns: Interactive • Driving traffic to the “No Spit” All-Stars web site: - Voting for All-Stars of the Week, All-Star of the Year; - Voting for ring design to be presented to All-Star of the Year - Downloading of the “No Spit” pledges; and - Links to more info on the dangers of spit tobacco. • Voting establishes communication with target audience - engages student-athletes, peers, parents, coaches - vote via pop-up window, e-mail, or faxed - gathering e-mail addresses, communicating with audience

  12. N.C. STEP “No Spit” All-Star Campaigns: Interactive • Not a popularity contest • Measure of community support • Engages not only the student-athlete’s high school, but entire community

  13. N.C. STEP “No Spit” All-Star Campaigns: Event Marketing • Weekly presentation ceremony for All-Stars of the Week • Jostens-designed N.C. STEP “No Spit” All-Star of the Year ring • Presentation at significant event

  14. 682 Announcements on 31 Radio Stations 22 Statewide News Releases 1,785,550 hits on The Sports Flash Radio Web Site SWAT/TATU Teams Invigorated Coaches/Athletic Directors/Athletes Educated (More than 400 Letters Statewide) Participating Schools Educated Communities Educated Tobacco Prevention Infrastructure Invigorated 2008 NC STEP “NO Spit” All Star Campaign Results

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