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Rick & Don’s session

Rick & Don’s session. The Business Landscape for Partners . Agenda. Level Set What’s new in H1 2009 What’s coming in H2 2009/2010 Upside to your business – actionable . ““More Mobility – Less Budget”. Aberdeen Group March 2009

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Rick & Don’s session

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  1. Rick & Don’s session The Business Landscape for Partners

  2. Agenda Level Set What’s new in H1 2009 What’s coming in H2 2009/2010 Upside to your business – actionable

  3. ““More Mobility – Less Budget” Aberdeen Group March 2009 216 organisations interviewed from North America, Europe and Asia Pacific) http://www.aberdeen.com/summary/report/benchmark/5724-RA-mobility-economic-downturn.asp Adoption of mobility: Less than 2% of respondents have no plan to implement mobility now or in the future

  4. The Joys, Pains Of Switching Smart Phones Because I regularly use both gadgets and am accustomed to their different features, I have included fresh observations from five people who recently switched from BlackBerrys to iPhones. Smartphones – and Challengers - To Take Global Share We also forecast the vendor landscape; predicting vertically integrated “challengers”, like Apple, RIM, Palm, and possibly others, will take significant market share from some incumbent cellphone, PC, and consumer electronics vendors. Others that, in our view, are positioned to benefit include: 1) carriers that “get it”; 2) smartphone suppliers/partners; and, 3) emerging/transplanted web, software, content, and media businesses. 

  5. Converged Devices in FY09 Business Consumer Source: Microsoft Internal Research

  6. Primary Mobile Business Experiences Unified Communications and Collaboration Business Process Mobilization Device Security and Management

  7. Extending Platforms in Action Demo www.getcocmo.com

  8. Single Number Reach Alex Ben PSTN Mobile Operator Internet OCS 2007 R2 Alex select “Work Call” (signal goes trough the cellular network data channel) Alex and Ben both receive call back from OCS (signal goes through cellular network voice channel+ PSTN) Scenario: Alex calling Ben

  9. What happened in 08/09 • SCMDM 2008 SP1 • designed to cost-effectively support large-scale • Multiple Instance: Supports deployments where multiple points of control are required within a single forest. • PIN Reset: Allows users to request a PIN reset on their device • Active Directory/Windows Server 2008: support for Windows Server 2008 Active Directory functional level. • Performance/Scalability: Increased system capacity. • Customer deployments • FMCG, Policing, Agriculture, government AND...

  10. Security SecuritySecurity Windows Mobile 6.1 and Systems Centre Mobile Device Manager achieve globally recognised certification Common Criteria Evaluation Assurance Level 4 (EAL4). Windows Mobile 6.1 operating system System Centre Mobile Device Manager 2008 and Service Pack 1

  11. Shoulder to the Wheel • Windows Mobile Enterprise Roadblocks • Data plans & cost control • Support : phone, OS, Exch ActiveSync • Who do you call ? One throat to choke • Better User Interface

  12. Solving problems with Telstra • Cost • Utilising infrastructure you have paid for • Exchange, OCS, SharePoint, Intranet via Active Sync • Cost Certainty - Fixed monthly fee • All traffic included when in MDM tunnel • Support • Integrated Support • Certified & Tested Devices • Performance • Next G™ (high Speed & Coverage) • Only network optimised for AS & MDM

  13. Exchange is GREAT Breadth Messaging Play

  14. Seizing the Business Customer Opportunity The time is now! Leader in Gartner enterprise wireless e-mail MQ • Outlook Mobile – Exchange 2010 update coming

  15. Security - answers for customers “Even Microsoft (and yes, it hurts to say something nice about Microsoft) has a secure remote wipe function with Windows Mobile that actually works.” “If you’ve implemented the iPhone (which is clearly a consumer phone and NOT an enterprise phone as currently designed), you’ve hung yourself out to dry if a phone “goes missing” with confidential data.” http://ridethelightning.senseient.com/2009/07/iphone-security-a-complete-misnomer.html

  16. Microsoft Mobile Enterprise Solution * while the Smartphone is on the Telstra Next G network in Australia1/3 ** for your nominated IT representative^ available from 8am – 6pm local time Monday to Friday on days which are not national public holidays. • MMEP (Microsoft Mobile Email Plan) • A fixed monthly pricing plan per service per month • All data usage related ActiveSync PIM* • Plus 100Mb of WAP/modem usage per service per month * • End-to-end technical phone support from Telstra, which is backed by Microsoft Premier Support **

  17. Microsoft System Center Mobile Device Manager 2008 Depth SOE Play Security Mobile VPN Management

  18. Microsoft Mobile Enterprise Solution * while the Smartphone is on the Telstra Next G network in Australia1/3 ** for your nominated IT representative^ available from 8am – 6pm local time Monday to Friday on days which are not national public holidays. • MMSP (Microsoft Mobile Services Plan) • A fixed monthly pricing plan per service per month proposition incorporating: • Email and data usage through the Microsoft SCMDM VPN2 * • CAL for Microsoft SCMDM for the service whilst it remains connected to the plan • End-to-end technical phone support from Telstra, which is backed by Microsoft Premier Support ** Unleash your customers current infrastructure

  19. RIM/Blackberry vs Exchange Architecture Windows phone BlackBerry Microsoft Exchange Servers Internet BlackBerry Windows phone BlackBerry Enterprise Server Wireless Networks Corporate Firewall NetworkOperationsCenter Corporate Application Servers

  20. Getting after Blackberry - TCO https://roianalyst.alinean.com/microsoft/mobile/launch.html

  21. Partner Opportunities • IT Services IT Services Device/Plans Retail https://partner.microsoft.com/mobilesolutions 2. Selling Connected Experiences Device/Plans IT Services Device/Plans Commission MO or Disti https://partner.microsoft.com/smbmobile 3. Deploying Mobility Solutions ISV Application Sales/Deployment http://microsoft.com/windowsmobile/en-us/business/partners/for-partners.mspx

  22. Offer a complete mobility solution with ICT • Just add Windows Mobile® smartphones and a Telstra Next G™ connection to your solution • Add a suite of services from Telstra such as Business Broadband, Mobile Broadband, Fixed lines and so on… Include Windows Mobile® smartphones in your sales today

  23. Increase your revenue with Windows Mobile® And that’s per device – a 20 staff customer could add $3800 in gross profit

  24. What’s new in 6.5

  25. Summary • Not expecting love  • Hammer at Enterprise Advantages • Extending MS platforms to the mobile screen • TCO and architecture advantage • Security differentiator • LoB is our heritage • Telstra delivering • Fixed price, support and muscle • Opportunity to make trailing revenues • Developer readiness for next wave

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