iSense.Solutions

1. Role of Smartphones in the Shopping Process iSense.Solutions Multi client study proposal, 2014 The Modern Consumer Company

2. 30% Smartphones penetration in RO 15%Increase for smartphones buying 34% From smartphone users shopped from smartphones 78% mobile trafic increase for websites Mobility = The New Trend Get ahead of competition with our 2 part study targeting your mobile consumer *Data from IPSOS, GfK and Walker Sands

3. Connecting With Your Mobile Consumer • How can I reach and engage my target through smart phones? • What impact does mobile advertising have on my brand and consumer? • Is it worth investing in mobile advertising? • How to include the smartphone in a media mix? • What apps should I provide/sponsor for my target? • Should I invest in mobile friendly websites? • What information should I provide to smartphone users? * please contact us for detailed research objectives

4. Communication and engagement: Role of Smartphones in the Shopping Process • What role do smartphones play in the shopping process? • Can smartphones help my sales? • How can I use smartphones to convince my target to buy from me? • What role do smartphones have in generating awareness and delivering product info? • What products can I sell on smartphones? • How much will consumers pay from smartphones? • How can Ifacilitate buying from smartphones? * please contact us for detailed research objectives

5. Methodological details: • Quantitative online study • 1000 interviews • Target: 18-50 y.o. smartphone users with internet access on their smartphones Good to know: • For offering relevant information, each report will analize your target vs. Romanian smartphone users for identifying behavioural patterns. • Your target may be analized based on: socio-demographics (sex, age, education, family net income etc.) and/or consumption of your product

6. Investment *The price is without VAT, 50% is paid in advance, 50% after report delivery

7. About iSense.Solutions The Modern Consumer Company

8. Integrated Business Consultancy • Each step in our consultancy process has a well defined purpose • It works best integrated in the whole process • We deliver peace of mind, time, trustful and efficient business solutions and implementations with a high ROI

9. Research Solutions Consumer Research (quant & qual) • Usage & Attitudes • Segmentation • Brand Image • Concept/Product Testing • Price Studies • Customer Satisfaction • Communication Studies • Mystery Shopping Digital Life Research • User Experience Research(websites and applications) • Online Reputation Studies & Word of Mouth(Web mining)

10. Marketing Solutions • Developing and implementing the Yearly Brand Plan with clear objectives regarding sales volumes, marketing budgets, distribution, market share, brand profitability • Interpretingthe retail audit data • Developing the trade and consumer promotional support – trade offers • POSM development • Developing new packaging design • Communication to sales force • Developing social media campaigns and C.S.R. campaigns • Online marketing solutions: • Website development and design • Facebook page development and administration • Blog development and administration

11. Sales and Account Management Solutions • Contracts negotiations with IKA clients • Maintaining and developing commercial relations with IKA clients • Competition monitoring • Building the promotion plan and monitoring its effects together with the client • Preparing the price offer with the client • Monitoring the profit margin • Product offer for both new and existing clients • Developing the portfolio of products • Preparing specific activity and feasibility reports • Sales watching and monitoring top sales on type of products • Contract monitoring • Sales plan preparation • Provisioning forecast preparation • Cash flow monitoring

12. Experienced Research Consultants Research Consultant Research & Digital Consultant Dr. Traian Nastase offers a rare research, digital marketing and psycho-social expertise. He has over 8 years experience in research and over 10 years experience in online project management. Dr. Andrei Canda coordinated and supervised over 250 marketing research projects in the fields of consumer goods, retail (IKA, traditional trade, DIY, fashion), durable goods, media, tourism, automotive, financial services, IT&C, healthcare and social. He worked both client side and agency side (GfK, eResearch, the group). He coordinated digital research projects (website user experience, web mining, dedicated panel building etc.) and also classic research projects (brand studies, pricing, U&A, segmentation, satisfaction, concept testing etc.) for clients in telecom, banking and insurance, pharma, media, automotive, retail, FMCG and social. Traian graduated masters in Economical Psychology and Marketing and Business Communication. His Ph.D. in Sociology analyzes “The Socio-Economic Impact of the Internet”. His blog with insights about marketing to modern consumer can be accessed at www.traiannastase.ro. He has over 8 years experience in marketing research gained by working both on client side (through collaborations with one of the largest retailers in the market), as well as in companies specialized in market research (Mercury Research and GfK). He obtained his Ph.D. in Marketing with his paper "Word of Mouth: A new component of the marketing communication strategy of the organization." In recent years, Andrei graduated from Word of Mouth Marketing Association the courses Word of Mouth and Social Media and published together with other authors specialized materials about social networks, communication marketing or blogging.  In parallel, Andrei is dedicated to the teaching activity as an associate professor of the Academy of Economic Studies, where he teaches marketing and other subjects in this area.

13. Thank You for your time! For more information please contact us: Dr. Traian Năstase, +40723.29.29.38, traian.nastase@isensesolutions.ro Dr. Andrei Cânda, +40741.07.74.07, andrei.canda@isensesolutions.ro