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Email marketing is constantly evolving and changing. In order to be successful you have to adapt fast to every change. Competition is rising more and more with each new year and you must stay on the cutting edge.
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Tip 1: Always keep up with the current trends and changes in email marketing Email marketing is constantly evolving and changing. In order to be successful you have to adapt fast to every change. Competition is rising more and more with each new year and you must stay on the cutting edge. You may be wondering if email marketing is worth the effort. We can answer to that with: Definitely! Email marketing is still named one of the most effective ways for marketing and it is still constantly growing. It provides a high ROI and has easily tracked KPIs.
Tip 2: Clean your email list periodically In order to increase the effectiveness of your campaigns you will need to clean your list periodically. There a couple of ways to clean your list. You can start by identifying accounts that never open your emails or don’t open them often. You can set up a re- engagement campaign just for those people, and if they still don’t open your emails, just delete them. You don’t need such accounts in your lists and they will just lower the stats of your campaigns. Another way of cleaning your email lists is by using an EMAIL VERIFICATION TOOL. Their services will help you remove emails that are not valid and this will also increase the efficiency of your campaigns.
Tip 3: Don’t forget email personalization There are a couple of things in the annual State of Marketing report by Salesforce that can make you take personalization more seriously. The report says: “52% of consumers are likely to switch brands if a company doesn’t personalize communications to them. This increases to 65% for B2B buyers.” This shows how important personalization is for your marketing efforts. You can lose up to 50% of your subscribers if you are not putting in the effort for proper personalization.
Tip 4: Always consider smartphones first Smartphones have already replaced desktops for most of the things that people do online. That is also valid for reading emails. Most people nowadays are reading their emails directly on their mobile devices. So you need to start designing your email campaigns in a way that they are compatible with smartphones. Desktops should not be your primary target, because mobile devices have taken over the top spot.
Sources: https://neverbounce.com/ https://salesforce.com https://litmus.com
