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L’Oreal

Gigi Andreas Asgard. L’Oreal. l'Histoire. “ Société Française de Teintures Inoffensives pour Cheveux ” ( Safe Hair Dye Company of France ). La philosophie. La beauté est une langue La beauté est universelle La beauté est une science La beauté est un engagement. La mission.

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L’Oreal

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  1. Gigi Andreas Asgard L’Oreal

  2. l'Histoire “SociétéFrançaise de TeinturesInoffensives pour Cheveux” (Safe Hair Dye Company of France)

  3. La philosophie • La beauté est une langue • La beauté est universelle • La beauté est une science • La beauté est un engagement. La mission L’Oréal aims to offer beauty for all To enable all individuals to express their personalities, gain self-confidence and open up to others!

  4. Business Area • Le premier secteur: la teinture capillaire (1st sector: hair dye) • plus de 500 marques (more than 500 brands) • la plus grande marque: The Body Shop • avec Nestlé: Galderma, une société pharmaceutique (pharmaceutical company)

  5. vous avez raison! Nestlé est une société française

  6. Liste des marques • Professional products • L'OréalProfessionnel, including ARTec and Innate • Kérastase (created by L'Oreal in 1964) • Kéraskin Esthetics, created by L'Oreal in 2007 and specializing in skin care professionals. • Redken 5th Avenue NYC, founded by Paula Kent and Jheri Redding in 1960 and acquired by L'Oreal in 1993. • Matrix Essentials, founded by Arnie Miller in 1980 and acquired by L'Oreal in 2000. • Mizani, founded in 1991 and bought by L'Oreal in 2001. • PureOlogy Research, founded in 2001 and acquired by L'Oreal in 2007. • ShuUemura Art of Hair • L'Oreal Luxe • Lancôme • Yves Saint Laurent • Giorgio Armani • Biotherm • Cacharel • Diesel • Maison Martin Margiela • Viktor & Rolf • Ralph Lauren • Kiehl's • ShuUemura • Stella McCartney • Clarisonic • Paloma Picasso • Drakkar noir • Urban Decay • Consumer products • L’Oréal Paris • Ombrelle • Garnier • Maybelline • SoftSheen-Carson • Le Club des Créateurs de Beauté • Essie • Active cosmetics • Vichy • La Roche Posay • Inneov • Skinceuticals • Roger&Gallet • Sanoflore

  7. Business Area • le plus grand détenteur de brevets en nanotechnologie (détenteur de brevets: patents holder) • propre SkinEthic (a world leading laboratory in tissue engineering) • un détenteur des actions de Sanofi-Aventis (EU largest pharmaceutical company)

  8. Je paie pour la Science!

  9. Controversy – WW2 • Founder - Eugène Schueller, La Cagoule • Deputy Chairman - André Bettencourt, La Terre Française • Head of US affiliate - Jacques Corrèze, La Cagoule • German HQ, stolen from a Jewish family

  10. Controversy – Modern times • GM for designer fragrances, Jack Wiswall • Garnier division, fined for racist recruitment practices • Advertisement claiming mascara would make eyelashes [look] 60 % longer • Two commercials banned for airbrushing models

  11. Vocabulaire La beauté UniverselLe produit cosmétiqueLe produit de beauté Beauty Universal Cosmetic product Beauty product

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