1 / 9

Digital Marketing Strategy: Now/Next Minne Hong Ho, USC University Communications

Digital Marketing Strategy: Now/Next Minne Hong Ho, USC University Communications USC Alumni Leadership Conference September 21, 2012. The Growing Tide: Big Data Source: McKinsey Global Institute, May 2011. http://vimeo.com/20928251 Martin Hilbert, Provost’s Fellow, USC Annenberg.

mirit
Download Presentation

Digital Marketing Strategy: Now/Next Minne Hong Ho, USC University Communications

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Digital Marketing Strategy: Now/Next Minne Hong Ho, USC University Communications USC Alumni Leadership Conference September 21, 2012

  2. The Growing Tide: Big Data Source: McKinsey Global Institute, May 2011

  3. http://vimeo.com/20928251 Martin Hilbert, Provost’s Fellow, USC Annenberg

  4. Impact on Marketing • Content creation --------------> Data analysis • Outbound Messaging --------------> User-controlled experience

  5. New Tools • Radian6 • • Traditional • • Social • • Real-time • Responsive Design • http://www.thismanslife.co.uk/projects/lab/responsiveillustration/ • http://news.usc.edu/

  6. Challenge Our Assumptions • Facebook has more users over age 45 than any other age group • More than 80% of Pinterest users women • LinkedIn users spend an average of 8 minutes on the site http://mashable.com/2012/03/09/social-media-demographics/

  7. Offer A Multi-layered Experience • • In-person experience • • Digital experience • • Real-time • • Photo • • Video

  8. Takeaways • • Know your audience• Give opportunities for feedback and engagement• "Narrowcast" instead of "broadcast” • Contact: @minnehongho / minneho@usc.edu

More Related