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Discussion Questions

Discussion Questions. October 16&18, 2012 POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: http :// posmit.postech.ac.kr) Dept. of Industrial & Management Engineering POSTECH. Discussion Questions. Chapter 6. Defining the Organization’s Strategic Direction

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Discussion Questions

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  1. Discussion Questions October 16&18, 2012 POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: http://posmit.postech.ac.kr) Dept. of Industrial & Management EngineeringPOSTECH

  2. Discussion Questions • Chapter 6. Defining the Organization’s Strategic Direction • What is the difference between a strength, a competitive advantage, and a sustainable competitive advantage? • Strength:Resources or capabilities a firm has • Competitive advantage:Ability to outperform a competitor* If two competitors share the same strength, then that strength does not afford either firm a competitive advantage • Sustainable competitive advantage:Competitive advantage enables a firm to outperform its competitors for an extended period of time because the advantage is not imitable and has no ready substitutes that competitors can adopt

  3. Discussion Questions • Chapter 6. Defining the Organization’s Strategic Direction • Pick a company you are familiar with. Can you identify some of its Core Competencies?In addition, how can the company avoid falling into “Core Rigidities”? • Microsoft • Core competency: Operating system with high compatibility, Windows • Core rigidity: For the high compatibility of Windows, MS makes windows too heavy to make it possible to use old software in the new version of Windows

  4. Discussion Questions • Chapter 6. Defining the Organization’s Strategic Direction • How is the idea of “Strategic Intent” different from models of strategy that emphasize achieving a fit between the firm’s strategies and its current strengths, weaknesses, opportunities and threats (SWOT)? • SWOT: Model to identify current situation of a company • Strategic intent: Goal a company intends to achieve in the future (10- 20- years)  With SWOT analysis, a company can set their strategic intent

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