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Live Earth on Sympatico / MSN Sponsorship Package

Live Earth on Sympatico / MSN Sponsorship Package. Live Earth Event Video. 07/07/07: The Media Event. From the producers of Live 8, a media event to focus global attention on climate crisis…. 7 concerts… at ecologically responsible & politically important venues

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Live Earth on Sympatico / MSN Sponsorship Package

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  1. Live Earth on Sympatico / MSN Sponsorship Package

  2. Live Earth Event Video

  3. 07/07/07: The Media Event From the producers of Live 8, a media event to focus global attention on climate crisis… • 7 concerts…at ecologically responsible & politically important venues • 7 continents…each with its own environmental concerns • 150+ artists…performing in support of a global call to action • 60+ films…& PSAs messaging critical environmental issues • Live Earth’s “SOS” online community…engaged by rich content & interactivity • 2 million audience members…inspired by the event experience • 2 billion viewers…mobilized to take action with corporate partners

  4. Global Concert Locations and Venues Artist for All Venues to be confirmed • US: Giants Stadium – New York (NJ) • UK: Wembley Stadium – London • Brazil: Copacabana Beach, Rio de Janeiro • South Africa: The Cradle of Human Kind, Maropeng near Johannesburg • Japan: Tokyo Dome, Tokyo • China: (location TBD), Shanghai • Australia: Aussie Stadium, Moore Park, Sydney

  5. Live Earth Confirmed Artists Giant Stadium–New Jersey • Kanye West • AFI • Kelly Clarkson • Akon • KT Tunstall • Alicia Keys • Ludacris • Bon Jovi • Sheryl Crow • Melissa Etheridge • Dave Matthews Band • Rihanna • Fall Out Boy • Roger Waters • Smashing Pumpkins • John Mayer • The Police

  6. Live Earth Confirmed Artists Wembley Stadium–London • Beastie Boy • Black Eyed Peas • Bloc Party • Corinne Bailey Rae • Damien Rice • David Gray • Duran Duran • Foo Fighters • Genesis • James Blunt • John Legend • Keane • Madonna • Paolo Nutini • Razorlight • Red Hot Chili Peppers • Snow Patrol

  7. Global Media Distribution & Reach A global campaign fueled by 24-hour multimedia reaching 2 billion viewers The Exclusive Online Distributor “One of the things that Microsoft and MSN really believe in is that the Internet is going to change theworld, and that we can play a very big role in this.” Joanne Bradford-Corporate Vice President and CMO, MSNLive Earth Press Announcement, Los Angeles, 2/15/2007 SaveOurSelves.org Guerrilla Marketing User Generated Content PSAs

  8. Live Earth on MSN As the exclusive online distributor for Live Earth, Sympatico / MSN will help spread the message around the world using our unprecedented reach: 475 million unique users in 42 countries and 21 languages1 13 x more users than the 2006 American Idol Finale (36.8 million)2 12 x the 2006 Oscars (38.8 million)2 5 x more users than the second most watched Super Bowl 2007 (93 million)2 270 million registered MSN Hotmail users1 175 million Windows Live network users1 204 million Windows Live search users1 We will use the best of Sympatico / MSN to deliver an innovative media experience seamlessly integrates video, information, community, interactivity, and much more. Source: 1MSN Internal (January 07), 2Nielsen Media Research

  9. Live Earth on Sympatico / MSNVideo Sponsorship Assets • Sponsorship of Live Earth on Sympatico / MSN includes exclusive advertising in all Live Earth concert footage—both live streams of every global venue and on-demand playback in the days and weeks after the event. • Video advertising (33% SOV): • Pre-roll video ad and companion 300 x 60 branding ad that expands to 300 x 240 while your video ad is playing, then shrinks back to a 300 x 60 that persists for the duration of the video stream or clip.

  10. Live Earth on Sympatico / MSNSponsorship Assets • Sponsorship of Live Earth on Sympatico / MSN includes exclusive advertising and sponsorship placements on all Live Earth pages: • Live Earth on Sympatico /MSN Hub • Custom Concert Venue Hubs • Custom Photo and Article Hubs • Live Earth on Sympatico / MSN Video • Live Earth Connect to the World

  11. Live Earth on Sympatico / MSNSponsorship Details • 1 sponsorship slot available • 9.14 million impressions per sponsor • Category exclusivity • 8+ week flight • Sponsor logo on all Live Earth pages • 33% SOV of all display and video ads on Live Earth pages

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