70 likes | 176 Views
iTunes Music Store. Background. Debuted April 28 th , 2003 Sold 3 Billion Songs Between April 03 to July 07 Accounted for more than 80% of the worldwide online music sales. Background. First 18hrs Sold 275,000 First 5 Days Sold 1,000,000
E N D
Background • Debuted April 28th, 2003 • Sold 3 Billion Songs Between April 03 to July 07 • Accounted for more than 80% of the worldwide online music sales
Background • First 18hrs Sold 275,000 • First 5 Days Sold 1,000,000 • Steve Jobs Announced An Unnamed Person Had Purchased $29,500 Worth of Music
Strengths • “Monopoly” In Digital Entertainment • Captive Market • Easy To Navigate • Fast and Cheap
Weakness • No Physical Product • Limited Number of Songs • Storage Space on a Hard Drive
Oppurtunities • Co-Brand • Magazines and Periodicals • Personal Customization • Wallpapers • Animations
Threats • Microsoft Zune • Illegal Music Downloading • The Potential Innovator • Amazon.com • Wal-Mart