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LAUNCH & ANIMATION PLAN – 2013

LAUNCH & ANIMATION PLAN – 2013. Jan. Feb. Mar. Apr. May. Jun. Jul. Aug. Sept. Oct. Nov. Dec. FRAGRANCES. HPSN eau fraiche. J’ADORE Voile de Parfum. J’ADORE L’Or + dérivés new. NEW MASCULIN. MISS DIOR EDT relaunch + dérivés. New Addict Frag. DIOR HOMME INTENSE ed luxe.

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LAUNCH & ANIMATION PLAN – 2013

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  1. LAUNCH & ANIMATION PLAN – 2013 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec FRAGRANCES HPSN eau fraiche J’ADORE Voile de Parfum J’ADORE L’Or + dérivés new NEW MASCULIN MISS DIOR EDT relaunch + dérivés New Addict Frag DIOR HOMME INTENSE ed luxe FHT Premium DIOR HOMME Cologne EAU SAUVAGE repromote new 200 ml MAKE UP DIORSHOW relaunch + mono Rouge Dior relaunch + baume de gloss DIOR ADDICT Gloss relaunch Blackout relaunch in fall look) Diorskin NUDE BB Cream Diorific relaunch SKINCARE Hydralife Repromote CAPTURE TOTALE repromote CAPTURE TOTALErelaunch Prestige repromote CAPTURE V Lift

  2. Initiative plan 2012

  3. 2014 OBJECTIVES & STRATEGY BY FRANCHISE • Push the feminine portfolio • J’adore: TOP 1 ww position & line elevation • Miss Dior: the Founding Myth as 2nd pillar TOP 5 • Priority boost the masculine • Make DH the engine TOP 1-10 • Dior Addict: 3rd WW feminine pillar • Line upgrade and new communication/egerie • Strong global strategy with Make Up • Patrimony fragrances FHT, ES & HPN • Image: fragrances know-how oriented propositions • Business: “Tactic” Animation

  4. 2014 FRAGRANCE PLAN EUROPE MAR-APR JAN-FEB MAY-JUNE NOV-DEC JUL-AUG SEPT-OCT ADDICT FRAGRANCE MISS DIOR J’ADORE New com J’ADORE L’OR STAR DIOR HOMME RED THREAD CHRISTMAS OPERATION JAN - FEB MAR MAY OCT ELIXIRS PRECIEUX J’ADORE VOILE HYPNOTIC POISON EDP FAHRENHEIT PARFUM MISS DIOR LE PARFUM DIOR HOMME PARFUM DIOR HOMME KEY FEB MAR JUN LES EXTRAITS COLLECTION CUIR CANNAGE OTHER

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