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Unit: Information and Ideas Title: Persuasive Devices. What makes a successful advert?. (At least 3 ideas.). Unit: Information and Ideas Title: Persuasive Devices. What makes a successful advert? It has to grab and sustain the reader’s interest It uses a variety of persuasive devices
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Unit: Information and IdeasTitle: Persuasive Devices What makes a successful advert? (At least 3 ideas.)
Unit: Information and IdeasTitle: Persuasive Devices • What makes a successful advert? • It has to grab and sustain the reader’s interest • It uses a variety of persuasive devices • It is clear and can be easily understood • It informs and persuades
Unit: Information and Ideas Title: Texts which persuade This lesson, you will: Recognise how texts persuade their readers. In your exam, the second question expects you to be able to find, comment on, and analyse language devices that a writer uses and explain their effect on the intended audience You will need to use PEEE statements in order to answer this question effectively.
Writers deliberately craft texts to have an effect you, the reader. • For example: • they want to persuade you to buy something, or • they want to entertain you, or • they want to give you information. • This lesson we are focussing on texts which persuade. Texts which persuade: Leaflets in doctor’s surgery. Persuasive articles in a holiday brochure. Adverts in magazines. Can you think of any more?
How writers craft texts to persuade: The writer chooses the: Purpose, e.g. To persuade, to inform, to entertain. Audience, e.g. Parents, over 60s, teenagers. Style, e.g. Which person? (I/you/he/she), which tense? (past/present/ future.) Writer collects info’ The writer decides how to structure the text for maximum impact. Writer creates a ‘paragraph plan’ Based on the audience and purpose, the writers chooses language devices which will persuade.
TO PERSUADE YOU MUST GO THROUGH A FOREST
To remind us: Down the side of your paper write down the prompt: A F O R E S T
You now have 60 seconds to see how many you can remember and write down. AND YOUR TIME STARTS…
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2) Who is the intended audience for the text? How do you know? • What is the purpose of the text? • How do you know? • Identify the examples of the AFOREST techniques in the persuasive text. • Thinking about the purpose of the text, how do they persuade the reader?
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HomeworkDue in: Look in a local newspaper for adverts for activities, hobbies or groups . Read each advertisement and find at least three techniques that persuade the intended audience to try the activity. Extension:If adverts aren’t successful, how could they be made more persuasive? These could include: specific language devices, images or aspects of layout.
An ad is a persuasive text. Each device has been used to help persuade the reader to buy the product. Copy and complete the following table considering how each device works to persuade.
An ad is a persuasive text. Each device has been used to help persuade the reader to buy the product. Copy and complete the following table considering how each device works to persuade.
Now answer the following exam question:Explain how the writer has used language to persuade the reader to buy the product. One way that the writer has used language to persuade the reader to buy the product is……………………………………………In the first paragraph the writer has used...........................The phrase……………………… is effective as it…………………………. Another part of the text that is persuasive is the………………..Here the writer has used……………………to………………….the reader. The………………………of the word…………is effective because it………………………………………………. These are examples to remind you to use PEE!
…and to finish the lesson! Read the following statements from a film poster. How are you being persuaded to go and watch the film? “Dark, chilling and full of twists…this is the perfect thriller” “Will chill you to the spine” “The new Sixth Sense”
Revision – Getting prepared for the exam! Create a revision sheet – you might want to include some of the following information: • What is a fact / opinion? • How do you identify audience and purpose? • How do you locate the key points in the text? • What is meant by structure? How are media texts structured? • What are language devices? How do you recognise them and what do each of them do? • What do media texts do visually to engage the reader? • What should you look for to help identify the tone of the text?
