1 / 30

NQ Mobile Design process What did I do to create my “User Experience Plan” for SMS Blocker

NQ Mobile Design process What did I do to create my “User Experience Plan” for SMS Blocker Workshop 4. Talked about the process. Think differently. What functionality should the app provide? What user goals/experience shall this app support?.

misae
Download Presentation

NQ Mobile Design process What did I do to create my “User Experience Plan” for SMS Blocker

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. NQ Mobile Design process What did I do to create my “User Experience Plan” for SMS Blocker Workshop 4

  2. Talked about the process..

  3. Think differently What functionality should the app provide? What user goals/experience shall this app support?

  4. Purpose: Understand background. Get understanding of problem. Understand user, what is the users motivation. Create an first vision & directionfor design. • Develop design hypothesis. • Output: User Experience Plan Understand Discover Analyze Solve Design Prototype Deliver Adjust Finalize

  5. My UX plan

  6. User Experience Plan – what did I include • Competitor analysis • Definition of the problem to solve – described in UX terms. • Definition of the overall objectives – described in UX terms. • UX goals • Sales pitch

  7. Defining (and re-defining) • What is the core functionality? • What shall this app not do? • …about SMS spam apps • …for pictures • …about SMS spam problem Googling Thinking (and re-thinking) • What do I want… Resting Reading • Stuff on the Internet • Some short report My activities Asking Listening • …ask Pony about Chinese competitors. • …friends about their spam Writing (and rewriting) • Some meetings with you guys here • On the UX plan

  8. Competitor Analysis

  9. Competitor Analysis • Purpose • Understand what is out there • Find good design • Find opportunities • How • Browse Google Play • Collect material(copy&paste screenshots and feature list) • Check what users comments(good and especially bad)

  10. Competitor Analysis Popularity Screenshots Main features What does the users say…

  11. Checkcompetition Popularity Screenshots Main features What does the users say… Opportunity: Better design and make it interesting & fun

  12. Define problem……overall objective

  13. Definition of the problem to solve… …overall objective. • Peacefulness • Unwanted • messages • Notification • Manage • messages • Annoying and • disturbing • Takes time & • cost money

  14. Definition of the problem to solve… …overall objective • Peacefulness • Unwanted • messages • Notification • Manage • messages • Annoying and • disturbing • Takes time & • cost money Problem What happens? What is the users experience? What is the experience user wants?

  15. Definition of the problem to solve… …overall objective • Peacefulness • Unwanted • messages • Notification • Manage • messages • Annoying and • disturbing • Takes time & • cost money Problem What happens? What is the Experience? What is the Experience I want?

  16. But…then the opportunity & business part Peaceful • NQ Mobile has a database of knowledge about spam messages • Screen • time Interesting • Expand • NQ Mobile • “user base” Fun • Show statistics • Create a motivation • from user • Make user • aware of NQ Mobile • Discover • NQ other • apps • Statistics give possibility for gamification

  17. But…then the opportunity & business part Peaceful • NQ Mobile has a database of knowledge about spam messages • Screen • time Interesting • Expand • NQ Mobile • “user base” Fun • Show statistics • Create a motivation • from user • Discover • NQ Mobile • Make user • aware of NQ Mobile • Statistics give possibility for gamification

  18. But…then the opportunity & business part Peaceful • NQ Mobile has a database of knowledge about spam messages • Screen • time Interesting • Expand • NQ Mobile • “user base” Fun • Show statistics • Create a motivation • from user • Discover • NQ Mobile • Make user • aware of NQ Mobile • Statistics give possibility for gamification

  19. UX goals

  20. A UX goal represent your users ambition, aim or desired result. Is good to write in sentences using “I” or “my”; “I want…” “My phone...”

  21. Sales pitch

  22. UX plan – why?

  23. User Experience Plan – why? • The road to it gives you a better understanding of the problem. • Enables you to think on higher level. • It helps to provide a broad view of the product or service • Enable team members to have a common goal. • Reduce and even eliminate feature creep • Gives you a material to base your design on. • It’s a good sales material. • Provide a tool for future decision making and concept evaluation • Gain trust

  24. End of slides for Workshop #4

More Related