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The Vital Role of Patent Information for the Success of a Leading Global Company Gerhard Fischer IP Information Research

The Vital Role of Patent Information for the Success of a Leading Global Company Gerhard Fischer IP Information Research. PIAC, Beijing September 5, 2011. Syngenta at a glance. A uniquely broad product portfolio A leader in crop protection Third in high-value commercial seeds

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The Vital Role of Patent Information for the Success of a Leading Global Company Gerhard Fischer IP Information Research

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  1. The Vital Role of Patent Information for the Success of a Leading Global CompanyGerhard FischerIP Information Research PIAC, Beijing September 5, 2011

  2. Syngenta at a glance • A uniquely broad product portfolio • A leader in crop protection • Third in high-value commercial seeds • World-class science • $1 billion R&D investments in 2010 • 5,000 people in R&D around the world • Global reach and experience • Over 26,000 employees in more than 90 countries • Commitment to working with customers • Tailoring solutions to individual needs

  3. Demand is driven by population growth and land scarcity World population People fed per hectare 2030 >8 billion 2030>5 people 2005>4 people 20056.5 billion 19602 people 19502.5 billion Source: FAO, World Bank statistics, Syngenta

  4. Global R&D capabilities GOA Chemistry JEALOTT’S HILL Chemical Discovery Weed Control Formulation Bioscience Environmental Science Major R&D sites located on three continents BEIJING Biotechnology R&D GREENSBORO Formulation Environmental Science SBI Biotechnology R&D Other sites • Marker-assisted and seed breeding capabilities • Global field station network STEIN Fungicides, Insecticides & Professional Products

  5. Where our people are located NAFTA 5,022 EAME 12,466 LATAM 4,004 APAC 4,687 TOTAL* = 26,179 * FTE at December 2010

  6. The importance of intellectual property (IP) Patents IP rights are central business assets. Competitiveness is based on the ability to provide high value-added products and services at a competitive price. Traits Germplasm Bt11 GA21 MIR162 MIR604 Secrets Seed Care Crop Protection Trademarks IP provides market exclusivity and hence the incentive for investing in R&D. IP makes up for 74% of the average purchase price of acquisitions (Pricewaterhouse Coopers, London). PVP* *PVP= Plant Variety Protection

  7. Did you know that…? It is estimated that currently 50 billion US Dollars* are spent in Europe on double inventions annually. *Source: British Patent Office

  8. Information is key in….. InnovationCulture Avoiding double inventions Enabling patent quality Reducing risk / exposure External growth / leverage InnovationProtection FTO ExpansionIP Acquisitions Proactive information research Identifying opportunities IP Enforcement & Anti-counterfeiting IP Exploitation (“Intellectual Capital”) Generating revenue

  9. Service AgendaThe deliverables

  10. Proactive information research support: From idea creation to product launch and life-cycle management Active Ingredient / Gene Mixtures / Construct Formulation / Event New Uses / Variety / Derived product 20 0 40 Product Development: 8 – 15 years Years Market Exclusivity

  11. Golden Rice™ - A worst case example for multiple dependency Falls into the scope of at least 70 patents owned by at least 31 companies / institutes

  12. The challenges Multi-level & multi-faceted Time Pressure Faster Go-to-MarketModels Fast FollowingProjects Technology Narrow Competition Completeness (Failure not an option) Quality Patent Information to cope & deliver Precision (Relevant documents only) Density (Information units/ page) Documents Size (Maximize protection) Complexity (Technology) Volumes (Almost doubled in the last 10 years) Best Processes Make the Difference !

  13. Aligned information services • Business Environment • VUCA* • Syngenta • Patent Information • Provide integrated solutions • Create global platforms • Patent Information strategies & priorities aligned with Business • Provide value-added information research • Manage and maintain databases and tools • Technology Alerting systems • Leverage across org boundaries *VUCA = Vulnerability, Uncertainty, Complexity, Ambiguity

  14. The foundation for service excellence in patent information Excellent technical expertise Proficient in searching professional databases Good understanding of patent law ServiceExcellence Access to information IT &Tools Workflow integration People Process &Technology IP Dept preferred Center of excellence Organizational Setup Integration of technology, know-how & skills

  15. Reporting Value-added information researchThe process In-depth Evaluation Pre-Evaluation Search strategies & Retrieval • Technical assessment • Fully digitalized • Point & click access to cited documents • Full specifications • Document Viewer • Detailed technical analysis • Abstracts • Highlighting • Low-cost formats • Check at source of retrieval • Communication • Getting an expert • Query expansion • Keeping control

  16. Number of delivered projects Average return time System usage counts No double inventions, time to grant Number of court cases / rejections Costs overall, per project and tool Key Performance Indicators (KPIs) and MetricsDriving value Creation Value & Revenue Operations & Costs

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