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”Söderslättsmärkt”

”Söderslättsmärkt”. Local produce from Söderslätt www.soderslatt.com. ”Söderslättsmärkt” A local labelling scheme for sustainable business development. Why a goose?. Represents the essence of the region

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”Söderslättsmärkt”

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  1. ”Söderslättsmärkt” Local produce from Söderslättwww.soderslatt.com

  2. ”Söderslättsmärkt” A local labelling scheme for sustainable business development

  3. Why a goose? • Represents the essence of the region • Goes back to ”The Wonderful Journey of Nils Holgersson”, by Nobel prize winner Selma Lagerlöf, in 1909 Local produce from Söderslättwww.soderslatt.com

  4. Basic information Partners: Municipalities at Söderslätt Skurup, Svedala, Trelleborg and Vellinge; The International Institute for Industrial Environmental Economics (IIIEE) Local providers of products and services Development budget: 1,325 Mkr ( 1,5 M EUR) Contribution from NUTEK : 867 kkr (The Swedish Business Development Agency)

  5. Rationale • To take a critical stance against standardisation and mass marketing • To develop profitable niche markets • To trigger rural development • To foster regional cohesion Local produce from Söderslättwww.soderslatt.com

  6. Long term goals • A more living countryside • An enhanced local identity • A prosperous local business • More locally produced products and services • An increased number of job opportunities Local produce from Söderslättwww.soderslatt.com

  7. Short term goals • Developed rules and regulations for the scheme, including labelling criteria • Make local produce more visual on the market • Increased sales of local produce • Increased interaction between different trades of industry Local produce from Söderslättwww.soderslatt.com

  8. Economic benefits • A more profitable local business • An increased supply of local produce • New producers on the local market Local produce from Söderslättwww.soderslatt.com

  9. Socio-cultural benefits • A stronger local identity • Increased rural employment • Contribution to gender equity and ethnic diversity Local produce from Söderslättwww.soderslatt.com

  10. Environmental benefits • Shorter transports • Fresher food • Smaller and more quality oriented production units Local produce from Söderslättwww.soderslatt.com

  11. Methodology Definition of ”local” Organizational structure Rules & regulations Criteria Finance Success factors Experiences from Other regions The regional context Stakeholder dialogue Literature review Market investigation

  12. Fundamental values Credibility is King! • A clear purpose – support of local economy & business development • Rooted in local identity • Simplicity and flexibility • Transparency and trace ability • Multistakeholder involvement Local produce from Söderslättwww.soderslatt.com

  13. Product categories I • Unprocessed food Fruit, vegetables, berries, mushrooms, fish and meat. • Processed food Readily prepared food incl. restaurant meals. • Culture Art, handicraft and literature, music, dance and theatre, festivals and markets.

  14. Product categories II • Services incl. education and tourism related services (live, travel, eat, do) • Other types of production Other products and services Local produce from Söderslättwww.soderslatt.com

  15. Criteria for all producers Local produce from Söderslättwww.soderslatt.com

  16. Criteria for all product categories Local produce from Söderslättwww.soderslatt.com

  17. Criteria for conference and accommodation: • Branded dishes should be offered in the menu • Guided heritage tours should, when required, be arranged • Information regarding the brand, the destination and Söderslätt should be available • A link between the website of the company and ww.soderslatt.com should be established Local produce from Söderslättwww.soderslatt.com

  18. Applying for membership TOMATO CULTIVATED AT SÖDERSLÄTT. STORED OUTSIDE SÖDERSLÄTT FILÉ OF HERRING. LANDED AT SÖDERSLÄTT, FILETTED OUTSIDE THE AREA JOINT OF VEAL. GROWN UP AT SÖDERSLÄTT, BUTCHERED OUTSIDE SÖDERSLÄTT PICTURE OF ART, PAINTED IN PROVENCE Local produce from Söderslättwww.soderslatt.com

  19. Organisation • NGO • Approval gives automatically membership Local produce from Söderslättwww.soderslatt.com

  20. Happenings • Mingle evenings • Contests • Events

  21. Marketing • Production of printed material (posters, signs, stickers, T-shirts, etc.) • Advertising • Homepages • Events Local produce from Söderslättwww.soderslatt.com

  22. Members • 55 artists and handicraft producers • 25 food producers • 8 service companies Local produce from Söderslättwww.soderslatt.com

  23. Financing • Low member fees • Funding from multiple sources Local produce from Söderslättwww.soderslatt.com

  24. Söderslättsmärkt & Triple Helix • Initiated by local municipalities • Financed by national authorities • Supported by university research • Developed in close collaboration with local business Local produce from Söderslättwww.soderslatt.com

  25. Thank you! Local produce from Söderslättwww.soderslatt.com

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