1 / 14

The Future of PR

The Future of PR. January 2013. DATA: FUTURe OF PR. WAS: MeDiA MYOPIA. NOW: MULTICHANNEL. Group hosted by CMO as a peer to peer group discussing effective use of video in marketing. Apply marketing automation. Surround CMO’s with content on how to use live streaming.

misty
Download Presentation

The Future of PR

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. The Future of PR January 2013

  2. DATA: FUTURe OF PR

  3. WAS: MeDiA MYOPIA

  4. NOW: MULTICHANNEL Group hosted by CMO as a peer to peer group discussing effective use of video in marketing Apply marketing automation Surround CMO’s with content on how to use live streaming Replicate for advertising, PR and marketing agencies at center

  5. “PR” IN “eNTRePReNeUR” • 20+ years of consumer/corporate/crisis/privacy/financial and M&A PR experience in-house and agency • Top tier media relations experience at eBay Inc., LinkedIn, Ketchum • Local print and broadcast experience at eBay Classifieds Group, Ketchum • Digital, social media, marketing automation at GSI Commerce, LinkedIn, eBay Inc., Ketchum w/Kodak • Global and international agency management • Founder and CEO of Tweetalicious • Built Mosaic MVP – product market fit w/PR • Board of advisors from Nordstrom, Skype, Fashion Institute of Technology, TheFind.com and Pet360.com

  6. VALUE to YOU • Understand how tech companies are organized around the new PR • Experience building and leading small & large teams – US and global • Product and program level knowledge of social – through LinkedIn and Mosaic • Sell an integrated communications solution through a relationships • Lots of failures and successes you can learn from • Entrepreneurs approach to drive growth: Fail fast. Test, fix, expand targets.

  7. Future is now

  8. TAKING ON HP & AD FirM • Kodak InkJet printer: Center of the corporate turnaround • Skunk works program from CMO/CEO and 1 Ketchum person to start • Team to 50+ world wide • Massive integrated program: online, advertising, tech PR, consumer PR, POS, employee communications, IR and corporate • How I won the business for the SF office? • Proved with data that YouTube/online influenced reporters and coverage • Took ~$1 million from Ogilvy for Phase I: Online • PR/Ketchum led messaging and strategy from there

  9. PR: BRAND FOR TALeNT

  10. DRIVE ENGAGEMENT

  11. Product MArket fit

  12. Why is this IMPORTANT? Is this really PR?

  13. PR in LiNKeDiN BOD Reid SKiP JeFF DAViD LeSLie STANLeY MiCHAeL

  14. DAY 1: 15,000 UPDATES • Day 2: 30,000 updated profiles – just India • Press coverage: 5 million+ impressions • Repeated it globally in every country

More Related