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Understanding the Connected Home Market and its Development

This article explores the evolution of the connected home market, its current state, and potential future developments. It discusses the challenges and opportunities in achieving a connected home for the mass market, as well as the consumer adoption curve. The article also highlights the different backbone options and technologies available for creating a connected home ecosystem.

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Understanding the Connected Home Market and its Development

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  1. Understanding the Connected Home Market and How It Will DevelopRon Zimmer, President & CEO Continental Automated Buildings Association October 28, 2009New York, NY

  2. CABA Board of Directors • Bell Canada – Chairman Martin Cullum • Tridel Corporation – Vice-Chair Leo DelZotto • Honeywell International – Vice-Chair Roy Kolasa • Alcatel-Lucent - Lindsay Ellis • BAE Systems - Steve Teubner • Cisco Systems, Inc. - Tony Wan • Direct Energy LP - David Dollihite • Hydro One Networks Inc. - Tom Semler • Leviton Manufacturing Co., Inc. - Tom Leonard

  3. CABA Board of Directors • 10. Microsoft Corporation - Jonathan Cluts • National Research Council/Institute for Research in Construction - Dr. MoradAtif • Philips - Dr. SatyenMukherjee • Procter & Gamble - OrlyCocco • Siemens Building Technologies, Inc. - Brad Haeberle • Trane - Gene Shedivy • Vantage/Legrand - Andrew Wale • Whirlpool Corporation - Carol Priefert • CABA - President & CEO – Ron Zimmer

  4. CABA Vision “The knowledge-based forum forindustry leaders who advance the use of technology and integrated systems in the global home and building industry.”

  5. TV TV TV Modem How do we connect all of this stuff? DMA Touch Panels Thin Set-top Uber Set-top Remote Home VoIP Connected TV IP Camera USB Storage Offsite Storage HSS

  6. Realties of the Smart Home • Smart Home Vision of 10 years ago: • Did not happen for the masses • Did happen for the “Rich and Affluent” • Networked box in the garage • CAT5 wiring was just starting to sell, but not for the masses • Sensor modules • Multi HVAC systems • Central touch pad (Home Controls) • Media server room with rack • Lighting, window treatments and cameras • Smart home today is main stream for the “Rich and Affluent” and extreme upper income levels

  7. Realties of the Smart Home continued • Smart home today for mass market is a connected home that has varied networks developing: • - Computer, gaming and TV • - Wired and wireless • - HVAC programmable thermostats • - Security pack from companies like ADT, GE, Honeywell, etc. • - Very basic web cam systems

  8. Connected Home Research Council (CH-RC) Members Advisory Board Members (6): Affiliate Members (17):

  9. CABA’s Connected Home Research Council (CH-RC) The Connected Home Research Council provides opportunities for research project collaboration conceived and executed by Research Council members. The resulting research reports, white papers and executive summaries are made available to Research Council members and industry stakeholders.

  10. CH-RC State of the Connected Home Market Study Research • Study was completed in June of 2008 • Divided into three ecosystems (family, entertainment and career) • Web survey of over 800 North America people • Home owners - 25 and older • Responsible for managing the household • Industry benchmark study 3rd study in eight years • Funded by companies who are CABA’s CH-RC members • Found that a home with sensors and “smartness” never took hold for the masses due to: • Cost of system and components • Not being user-friendly

  11. CH-RC State of the Connected Home Market Study Research continued • The study did determine that entertainment is “king of the dollars” • - TVs, gaming and computers connecting together in a “plug and play” environment • The safe, secure and comfort areas are lagging behind in consumers minds because: • - Price is higher than payback for investment • - Too complicated for the non-tech person to deal with • - “I already have to much technology in my home” or “I do not want my home to run my life” or “technology only complicates my life, so I don’t want any more” Complimentary Executive Summary at:http://www.caba.org/2008connectedhomestudy.

  12. The Realities Note: Remember the consumer adoption curve. Innovators and early adaptors will purchase technology that others will not, until it becomes more mature and consumer friendly.

  13. Connected Home Backbone Options Purchased When Current Home was Purchased, Among Homes Built 2000 or later 2008 U.S. and Canada Total Online HHS n=60 • Remodel • New construction • House built during the last • housing bubble 60% Wired security system 59% Programmable thermostat Built-in high-speed Internet throughout the home 56% 45% Structured wiring 18% Home energy monitoring/control 12% Centralized lighting control

  14. Family Ecosystem

  15. Family Ecosystem continued • Lack of interest because of issue around: • Set up - 51%, • People in the mass market are technology challenged • People are overwhelmed by dealing with technology at work and home

  16. Family Ecosystem Continued Maximum Total Addressable Market (TAM) for Family Mini-Concepts U.S. 2008 Total Online HHs (n=319) Canada 2008 Total Online HHs (n=143) Energy-saving power strip 42% 36% Programmable thermostat 39% 35% 37% 31% Home zone sensors Professional home network installation 36% 33% Remotely administeredhome network repair services 35% 32% Home network phone & on-site support 32% 28% Remotely accessible door lock 32% 28% Wireless appliance monitor 31% 28% Remote A/V equipment & home lighting control 30% 22% Service combines contact list for home & cell phones 25% 25%

  17. Sling Box Mobile Car A/V Gaming If I buy or rent it, I want to watch it anywhere Home Projection Portables Content Aggregator Home Theater Media Center Media Extenders Slide Courtesy of Entertainment Technology Center @ USC

  18. Entertainment Ecosystem Connected Home Foundational Technologies U.S. 2008 Total Online HHs (A) U.S. 2005 Total Online HHs (B) Canada 2008 Total Online HHs (C) Broadband Internet n=1,829 n=1,824 n=628 2 or more computers n=1,849 n=1,834 n=649 Home Network n=1,761 n=1,768 n=620

  19. Ownership of Key Multimedia Technologies 29%(n=604) NA 29% (n=211) Customized Universal remote 21%(n=604) 24% ( n=618) 23% (n=211) DVR High-definition DVD player (standalone or in other device, net) 19%(n=604) NA 18% (n=211) 11% B(n=604) 5% (n=610) 13% (n=211) HDTV 3%(n=604) NA 7% (n=211) Media server TV with built-in Internet connection 3%(n=265) NA 5% (n=88) Built-in home theatre/surround sound 36% 2% (n=604) NA 0% (n=211) Fiber-optic TV service Purchased with Homes Built in 2000 or Later Total U.S. and Canada n=60 U.S. 2008 Total Online HHs (A) U.S. 2005 Total Online HHs (B) Canada 2008 Total Online HHs (C) Entertainment Ecosystem continued

  20. U.S. 2008 Total Online HHs (n=282) Canada 2008 Total Online HHs (n=98) Entertainment Ecosystem Interest in Audio Entertainment Interest in Listening to Internet Radio at Home by Room 4% 8% 2% 1% Other Dining room 14% Kitchen 24% Bedroom 12% 24% 12% Family room 8% Home office or den 16% 17% Living room 27% 29%

  21. What Ecosystem is most interested in Smart Home/Connected Home? • Answer the Career Ecosystem • This is a Ecosystem of people who work from home at least part time or telecommute • They use technology differently and are more likely to be using technology in a early web 3.0 environment to solve problems U.S. 2005 Total Online HHs (n=604; B ) Canada 2008 Total Online HHs (n=215; C ) U.S. 2008 Total Online HHs (n=618; A ) Works at Home Outside Regular Business Hours 52% B 43% 47% 15% 15% 14% Self Employed

  22. Career Ecosystem-Work at Home When working from home, in which room of the house do you typically work? 3% 2% 8% 2% 22% BC Dining room 4% Kitchen 13% 5% Bedroom 2% 9% B 1% Family room 43% 15% Home office or den 57% A 15% 47% 20% Living room 21% U.S. 2005 Total Online HHs (n=310; B) U.S. 2008 Total Online HHs (n=346; A) Canada 2008 Total Online HHs (n=97; C) QC48. Letters denote statistically significant differences among segments.

  23. CABA’s Connected Home Research Council - Successful Projects 1. Home Networking Study 2. Digital Youth Study3. Laundry Time 4. Digital Kitchen5. Senior Living6. Interactive Television & Advertising Study (IPTV)7. Microbusiness & Small Business Managed8. Services Needs Assessment Study 9. Going Green – Energy Efficiency 10. State of the Connected Home Market Study 11. It’s Just Magic! 12. Connected Home User Interface 13. Video Convergence

  24. Complimentary Research Report:

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