1 / 10

bcom426uopcoursesTutorial /uophelp

bcom426

mitchel23
Download Presentation

bcom426uopcoursesTutorial /uophelp

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. BCOM 426 UOP Course Tutorial For more course tutorials visit www.UOPhelp.com

  2. BCOM 426 UOP Course Tutorial BCOM 426 Entire Course BCOM 426 Week 1 Discussion Question 1 • BCOM 426 Week 1 Discussion Question 1 • BCOM 426 Week 1 Discussion Question 2 • BCOM 426 Week 1 Individual Assignment Milestones in Media Communications Paper • BCOM 426 Week 2 Discussion Question 1  • BCOM 426 Week 2 Discussion Question 2  • BCOM 426 Week 2 Team Assignment Media Communications Presentation • BCOM 426 Week 3 Discussion Question 1  • BCOM 426 Week 3 Discussion Question 2  • BCOM 426 Week 3 Individual • What is the definition of media communications? • What are two different types of media communications? • What affect do these types of media have on your life today

  3. BCOM 426 UOP Course Tutorial BCOM 426 Week 1 Discussion Question 2 BCOM 426 Week 1 Individual Assignment Milestones in Media Communications Paper • What are two major milestones in advertising and media communications? How have these milestones affected modern-day advertising and media communications? Provide at least two examples. • Prepare a 700- to 1,050-word paper in which you explain the historical significance of media communications. In your paper, address the following: • Define media communications. • Identify at least two major milestones

  4. BCOM 426 UOP Course Tutorial BCOM 426 Week 2 Discussion Question 1 BCOM 426 Week 2 Discussion Question 2 • How would you define newsworthiness? How would you define sensationalism? How does the news media leverage newsworthiness and sensationalism? Provide specific examples • In 1960, John F. Kennedy had six days to think about what to do concerning the Cuban Missile Crisis before going public. In 1991, George Bush had six hours to make a decision about the Persian Gulf.

  5. BCOM 426 UOP Course Tutorial BCOM 426 Week 2 Team Assignment Media Communications Presentation BCOM 426 Week 3 Discussion Question 1 • Select one type of media communications: newspaper, television, radio, or website. • Attain faculty approval of your selection prior to beginning this assignment. • Prepare a 10- to 15-minute oral presentation, based on your selected type of media communications, accompanied • Taking into consideration the many parts of a media campaig, why is it so important to conduct a thorough situational analysis? How are the objectives of a media campaign derived?

  6. BCOM 426 UOP Course Tutorial BCOM 426 Week 3 Discussion Question 2 BCOM 426 Week 3 Individual Assignment Advertising and News Paper • What is an example of a business communications goal? What are at least two appropriate media strategies to achieve these goals? How might you determine whether or not these strategies are effective? • Evaluate the 30-minute news story based on the following: • Objectivity • Bias • Persuasion • Sensationalism • Journalistic ethics

  7. BCOM 426 UOP Course Tutorial BCOM 426 Week 3 Team Assignment Outline and Responsibilities BCOM 426 Week 4 Discussion Question 1 • Resources: Virtual Organizations • Use the link on the student website to access the virtual organizations. • Begin • How has globalization affected media technologies? Provide specific examples. How have media technologies affected globalization? Provide specific examples.

  8. BCOM 426 UOP Course Tutorial BCOM 426 Week 4 Discussion Question 2 BCOM 426 Week 4 Team Assignment Media Campaign Proposal • What is the role of media technology in relation to organizational profitability? How might an organization leverage media technology to increase organizational profitability? Provide a specific example • Resource: Virtual Organization • Use the link on the student website to access the virtual organizations. • Select one of the organizations and create a profit-generating activity, product launch, grand opening, Initial Public Offering (IPO), and community event for your selected organization. This activity will be the basis for

  9. BCOM 426 UOP Course Tutorial BCOM 426 Week 5 Individual Assignment Media Communications Trends and Careers Paper BCOM 426 Week 5 Team Assignment Media Technologies Paper • Prepare a 1,050- to 1,400-word paper in which you analyze at least two trends in media communications and advertising. As a part of your analysis, examine future career opportunities in the advertising and media communications based on these trends. • Select an online marketing organization: Vendare Media, Marketwire, or Vocus. • Attain faculty approval. • Prepare a 1,400- to 1,750-word paper in which you describe at least two types of new media technologies used by your selected organization and the role that these technologies play in supporting the communications goals

  10. BCOM 426 UOP Course Tutorial For more course tutorials visit www.UOPhelp.com

More Related