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. Web Site Accessibility November 12, 2009 Josh Paulsen Director of Web Communications University of Idaho. .. . . . .. . . . . .. . . . .. . .. .. . .. . .. . . . . .. .
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. . . . . . . . .. .. . . . . . . . . . .. .. . . . . .. . . . . . . . . . .. . . . . . . . . . . . .. Web Site Accessibility November 12, 2009 Josh Paulsen Director of Web Communications University of Idaho .. . . . .. . . . . . . . . . . . . . . . . . .. . . . . . .. .. . . . . .. . . .. .. . . . . .. . . . . . .. .. . . .. . . . . . . . . . . .. . . . .. . . . .. . . . . .. . . . .. . .. .. . .. . .. . . . . .. . . . .. . .. . .. . . .. . . . . . .. . . . . . . . . . . . . . . . . .. . . . . .
OVERVIEW • My role as Director of Web Communications • Making University Web sites accessible • Ideas about how the University can educate faculty and staff on this subject
MY ROLE 8 Years Experience at U of U overseeing institutional marketing and new media • Hired October 19, 2009 • Oversee Idaho’s Web strategy and Web presence • Manage our team of nine Web coordinators, two interns, and developers as assigned • Complete Site Core migration, support the capital campaign, and build our social media presence OVERVIEW
ACCESSIBILITY Three considerations: • Develop Web sites that are not only accessible, but optimized for people with disabilities • Prevent Idaho from reverting back to the dark ages of the internet (1990s) • Avoid legal action directed toward the University OVERVIEW
MOVING TOWARDS ACCESSIBILITY • Web stewards understanding the law
MOVING TOWARDS ACCESSIBILITY The ADA requires all companies to make “reasonable accommodations” for the disabled. Modifications or adjustments to the Web site that enable an individual with a disability to perform the essential functions. Understanding the law
MOVING TOWARDS ACCESSIBILITY • Access instruction page (includes email hyperlink to communicate accessibility problems) • Provide support for text browsers (Jaws) • "Alt" tags for graphics • Hyperlink photographs with descriptive text "D" • Caption all audio and video clips by using "CC" hyperlinks • Alternative mechanisms for on-line forms (such as email or voice/TTY phone numbers) Understanding the law
MOVING TOWARDS ACCESSIBILITY • Avoid access barriers such as the posting of documents in PDF, table, newspaper or frame format. • Have access to a “speakable prompt” for each item • All functionality should be accessible from the keyboard • All color usage should be under the control of the user • No reliance on timed functions • Ability to disable flash content or animations Understanding the law
MOVING TOWAR TY • Web stewards’ understanding • Placing accessibility issues in perspective
ACCESSIBILITY IN PERSPECTIVE • Whitehouse.gov • U.S. Attorney Generals Office • ADA.gov • Uidaho.edu MOVING TOWARDS ACCESSIBILITY
MOVING TOWARDS ACCESSIBILITY • Web stewards’ understanding of the law • Placing accessibility issues in perspective • Begin the path towards full ADA compliance
PATH TO ADA COMPLIANCE • Purchased Site sort solution for $1,400 • Software will help us establish a baseline / current state for uidaho.edu • Group meeting early December to acquaint ITS professionals and Web coordinators on the use of the tool • Still seeking additional resources: consultants and interns to assist with the initial assessment. MOVING TOWARDS ACCESSIBILITY
MOVING TOWARDS ACCESSIBILITY • Web stewards’ understanding of the law • Placing accessibility issues in perspective • Begin the path towards full ADA compliance • Address most visited pages and primary funnels first
VISITED PAGES AND FUNNELS FIRST TOP PAGES FUNNELS • Homepage • Future Students • Centers • Student support • College pages • Degree finder • Graduate school • Human resources • Student acquisition • Registration and admissions • Student support services • Main menu items from the homepage MOVING TOWARDS ACCESSIBILITY
VISITED PAGES AND FUNNELS FIRST Target Timeline July 1 – Top visits complete December 2 – Key stakeholder training August 1– Top visits complete January 1 – April 1 Web author training Ongoing Web sites December 31 - Web coordinator training 508.gov MOVING TOWARDS ACCESSIBILITY
MOVING TOWARDS ACCESSIBILITY • Web stewards’ understanding of the law • Placing accessibility issues in perspective • Begin the path towards full ADA compliance • Address most visited pages and primary funnels first • Ensure continuing development is accessible
MOVING TOWARDS ACCESSIBILITY • Web stewards’ understanding of the law • Placing accessibility issues in perspective • Begin the path towards full ADA compliance • Address most visited pages and primary funnels first • Ensure continuing development is accessible • Educate and train through established networks
EDUCATION AND TRAINING WEB COMM ITS LEAD ADA COORDINATOR WEB AUTHORS MOVING TOWARDS ACCESSIBILITY