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Web Tools A Business Perspective Tim Bornholtz

This article explores how businesses can use web tools to increase profitability, reduce expenses, and improve efficiency. It discusses the benefits of Web 2.0, utilizing simple XML formats, frequently updated RSS feeds, Google Reader, shared calendars, and two-way communication. It also emphasizes the importance of separating personal and work lives and leveraging blogs and YouTube for marketing. The article concludes by highlighting the popularity of instant messaging among North American teens and the importance of tracking costs and time.

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Web Tools A Business Perspective Tim Bornholtz

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  1. Web ToolsA Business Perspective Tim Bornholtz

  2. Use the web in your business ??? Profit

  3. Reduce expenses More efficient Reduce variable expenses Increase revenue Profitability

  4. Web 2.0

  5. Simple XML format Frequently updated RSS Feeds

  6. http://google.com/reader Google Reader

  7. Shared Calendars

  8. Your customers don’t care about your website But they do care about your data

  9. Virtually free to start Encourage two way communication Be sure to separate your personal life from your work life Chances are, if you work in a large organization there is already at least one blog about your company. It may as well deliver a positive message Blogs

  10. Do you have existing videos that can be posted Keep videos short Youtube handles all of the technology for you. No need to open firewalls or install additional servers Youtube

  11. Online North American teens love instant messaging (IM). That's hardly a surprise: 76% of online North American youth between 12 and 17 use IM, more than the 66% that has their own cell phone. http://www.forrester.com/Research/Document/Excerpt/0,7211,45583,00.html Contacting Users

  12. Don’t abandon current marketing strategies But using these tools cost very little and can have great rewards Track startup costs and time Track ongoing costs and time

  13. Tim Bornholtz tim@bornholtz.com http://www.bornholtz.com (540) 446-8404 Questions

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