140 likes | 220 Views
Not Your Father’s Civil War. What Civil War Travelers Want. Engage my kids in 30 seconds Give me conversation starters – real stories of real people Connect stories and objects to an overarching narrative of the country’s history. What Civil War Travelers Want.
E N D
What Civil War Travelers Want • Engage my kids in 30 seconds • Give me conversation starters – real stories of real people • Connect stories and objects to an overarching narrative of the country’s history
What Civil War Travelers Want • Tell me things not everybody knows • African-Americans: I want stories that tell the truth, fill me with pride • African-Americans: I’m skeptical about you telling my story
Two Winning Themes • First great test of Constitution and part of ongoing struggle for freedom • African American agency: Underground Railroad; free black community; U.S. Colored Troop
New Narratives from Old Collections • Philadelphia Historical and Museum Commission and partners • Jim Horton, Ed Ayers, William Blair, Elizabeth Leonard meet with public historians, museum directors, tourism professionals • Building capacity for ongoing public engagement with complex themes and narratives
Civil War Trails: Prelude to Gettysburg • Seven communities • Four themes – three go beyond the battlefield • Research stories to illustrate these themes • Project makes tourism and hospitality professionals full partners in heritage development
Civil War Trails: Prelude to Gettysburg • PennsylvaniaPastPlayers:Central PAcharacterswith Philadelphiaconnections
Quest for Freedom • Trail linksPhiladelphiaand centralPennsylvaniafreedomnarratives
Other Pennsylvania Projects • Conservation of Pennsylvania Muster Rolls • Digitization of selected Civil War resources • New museum at Gettysburg • PHMC teacher training program • Creation of Civil War & Underground Railroad Museum in Philadelphia
Civil War History Consortium • 24 members • 2003-04 collection survey • 2005-06 survey and audience assessment
SUPPLY: Philadelphia Sites and Programs • 600 knownresources • 400 mappableresources • 45 tourism-readyresources • 35 educationalprograms
DEMAND: Three-Faceted Market Research • Interviews with 30 community partners • Three focus groups: parents/teachers; African Americans; history buffs • Web-based survey of potential visitors living from New York City to Baltimore and west to Gettysburg and beyond
Market Research: The Findings in Brief • Families want the kids engaged in the first 30 seconds • African Americans want authentic stories that inspire pride • Non-battlefield stories will draw travelers • Travelers use the web heavily for pre-trip research