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INTRODUCTION

INTRODUCTION. Client: My Best Friend’s Hair is a pure play Internet company located in Indianapolis specializing in consumer reviews of beauty salons across the country. CNA Recap: Very Internet-savvy customer with a thorough understanding of search, social media, and directories

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INTRODUCTION

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  1. INTRODUCTION Client: My Best Friend’s Hair is a pure play Internet company located in Indianapolis specializing in consumer reviews of beauty salons across the country. • CNA Recap: • Very Internet-savvy customer with a thorough understanding of search, social media, and directories • 2 target audiences: salon owners and consumers • Consumer: Women 25-40 interested in beauty/health (main focus currently) • Site redesign in Q1 ’12 – need to drive traffic • Social networking has been a great resource – 2,300 facebook fans • Need to increase awareness (locally and nationally) • Currently getting 10,000 visitors/month to mybestfriendshair.com • Success measured by traffic to site and consumer reviews • Experimented with SEM in the past, open to this as a solution again • Budget range of $2,000-$4,000/month • Considering additional markets for future promotions (Chattanooga, Atlanta, and Charlotte)

  2. 2012 Digital Partnership A digital plan to ensure My Best Friend’s Hair continues to build it’s brand in Indianapolis, while driving consumers to its web site. Presented by: Johanna Gallagher| johanna.gallagher@wishtv.com | 317-956-8509 | 5/23/2012

  3. campaign objectives • 1> Increase company’s name recognition and branding efforts among Women 25-40 • 2> Continue to grow market penetration locally and nationally • 3> Drive new traffic to re-launched website

  4. name recognition OBJECTIVE: Increase company’s name recognitionand branding efforts among Women 25-40 and continue to grow market penetration locally. SOLUTION: Targeted display advertising online reaching women that are engaged with beauty and fashion content. • Details • RMM Vertical Channel* • 300,000 impressions/ month • Geo-Targeting Indianapolis *Sample site list included in Appendix

  5. name recognition OBJECTIVE: Grow market penetration locally. SOLUTION: Targeted display advertising online with WISHTV.com. • Details • WISHTV.com run-of-site • 100,000 impressions/ month • Geo-targeted to Indianapolis DMA

  6. drive web traffic OBJECTIVE: Increase web site visitors and traffic SOLUTION: Geographically targeted search engine marketing campaign on Google, Yahoo! and Bing • Details • 3 major search engines only • Top positioning • Geo-Targeting Indianapolis • 855 clicks/month • 50% of available clicks • Targeted keyword list* Hair Salon Reviews | mybestfriendshair.comwww.mybestfriendshair.com/ Your preferred source for hair salon reviews online *Sample keyword list included in Appendix

  7. investment Reach Women 25-40 Display Advertising +Search Engine Marketing $3,842/month 6 month commitment Drive Site Traffic! Build Local Brand!

  8. appendix - DISPLAY BEAUTY/FASHION/STYLEVERTICAL CHANNEL SITE LIST The site list featured to the right make up the vertical channel where your targeted display ads will be featured.

  9. INSIDE THE NUMBERS – WISHTV.com Monthly Page Views: 5.4 million Monthly Unique Users: 875,000 Avg. Time Spent per User: 19+ minutes Monthly Video Views: 119,000 Social Media Facebook Likes: 60,000 Twitter Followers: 10,500 Email Newsletter Subscribers News: 3,500 Weather: 3,100 Contests: 5,700 Sources: Omniture, 2011, Facebook, Twitter appendix - DISPLAY WISHTV.com RUN-OF-SITEDISPLAY ADVERTISING Your display ads will be featured on WISHTV.com’s most prominent sections and be targeted to reach individuals in the Indianapolis market.

  10. appendix - SEM

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