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Anthropologie

Anthropologie . Blake DuPont Claire Brigham Jeremiah Oliver. Background. Target Market Sophisticated, contemporary women 30-45 Carry clothing, accessories, home goods Unique boutique feel No two stores the same Urban Outfitters. Background Cont’d. . 108 stores in United States

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Anthropologie

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  1. Anthropologie Blake DuPont Claire Brigham Jeremiah Oliver

  2. Background • Target Market • Sophisticated, contemporary women 30-45 • Carry clothing, accessories, home goods • Unique boutique feel • No two stores the same • Urban Outfitters

  3. Background Cont’d. • 108 stores in United States • Catalog and Website • Stores average • 7500 sq ft selling space • 30,000-35,000 SKU’s • 2007- 140 Million Sales

  4. Strengths • Weekly analyze and adjust • Private label • Boutique feel • Emotional bond • Lifestyle store • Creative designs

  5. Weaknesses • Target market • Unclear • Overlap • Large # of SKUs • Lack of focus

  6. Opportunities • Expansion • Within US • International (Urban Outfitters) • Focus on online • Product offering • Publicity • Develop brand name

  7. Threats • Suppliers • Supply same clothes to competitors • Economy • Competitors • Better circulation of catalogs and web • Stronger brand names

  8. “At a mall you can almost get frostbite, it’s so boring. Looking different is worth a lot.” Dick Haynes Founder & CEO

  9. Sources • www.anthropologie.com • www.forbes.com • www.sec.gov • www.google.com/images

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