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Move/ Update Rules and the Printer’s Role

Move/ Update Rules and the Printer’s Role. 2010 National Postal Forum Nashville, April 11 - 14. Printers as “Mail Service Providers”. Greylock Associates Michael Winn, President. The State of the USPS -. Projected $7 billion loss for 2010! Volume continues to decline: 2006 – 212 billion

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Move/ Update Rules and the Printer’s Role

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  1. Move/ Update Rules and the Printer’s Role 2010 National Postal Forum Nashville, April 11 - 14 Printers as “Mail Service Providers” Greylock Associates Michael Winn, President

  2. The State of the USPS - • Projected $7 billion loss for 2010! • Volume continues to decline: • 2006 – 212 billion • 2007 - 210 billion • 2008 - 201 billion • 2009 - 177 billion • 2010 - 166 billion (projected) • Cost containment efforts – overhead, facilities, etc • Labor still approximately 80% of USPS cost!

  3. What this is all about - • UAA Mail – “Undeliverable As Addressed” • UAA Mail – a $1.9 billion expense!! • US population is growing, and moving • Approximately 150 million delivery points/ 6 days • Do you know how many moves occur each year? • The need is for automation in mail processing • Reduce labor expense to process the mail • New automation being deployed • Example: Flats Sequencing System (FSS) Automation is dumb! It needs standardization!

  4. A Bit of Move/ Update History - • First-Class has required Move/ Update since 1997 • Enforcement has been spotty • Rule expanded to Standard Mail (letters, flats, etc) • Originally proposed several years ago via Federal Register • Finalized in 2009 • Implemented 1/4/10 • What about Periodicals?

  5. Changing Relationships (The “Old” Days”) Mail Owner Mail Service Provider (printer) USPS Hand off Hand off The process was composed of three distinct components, with a “hand off” between each.

  6. Changing Relationships (The “New” Days)”Challenges and “things to remember” National Postal Forum Postal Customer Councils Focus Group Meetings Customer $ Mail Service Provider USPS You are the customer’s “agent”!

  7. What to expect - enforcement • Plenty of questions to be resolved…. • Locally – testing on MERLIN • “Input” to database in Memphis • “Performance Based Verification” (PBV) • Full Service IMB mailings? • Nationally - plenty of questions to be answered • Sarbanes – Oxley? (“Revenue Assurance”) • Office of the Inspector General (OIG)? Penalties will be significant!

  8. References • USPS “Rapid Information Bulletin Board” • www.usps.gov/ribbs • Quick access to “all things Move/ Update” • Postal Bulletins, Mail Pro, the DMM Advisory and other USPS publications • Just about any industry association - PostCom, MFSA, DMA, etc

  9. Thank You!! Questions? Comments?

  10. Flats Track Certificate Program • What is required to earn a certificate? • Attend five workshops of the Flats Track for Periodicals, Catalogs and Printers • How do I get my certificate? • Register for your certificate on the National Postal Forum Website before July 31, 2010 • www.npf.org • Answer the three true/false questions for each of the five sessions you attended • Certificates will be mailed upon certification

  11. The Questions for this Session - Move/ Update simply means that the mail owner needs to keep the list current with the recipient's address. TRUE! A printer, MSP, is ultimately responsible for the presentation of the mail. TRUE! Move/ Update only applies to First-Class. FALSE!

  12. APPENDIX

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