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Marketing NeSSI™ Globally

This marketing plan aims to address various issues in promoting NeSSI™ worldwide, including press engagement, Asian participation, and trade show involvement. It also provides market data on NeSSI™ sales and units by industry. The plan includes application data and prioritizes SAM functionality based on customer and supplier viewpoints.

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Marketing NeSSI™ Globally

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  1. Marketing NeSSI™ Globally What’s the Plan?

  2. Issues • There are periodic requests for NeSSI™ information from the “press” • Should we provide directed mailings to press? • Do we need to develop a press kit? • Should we work to involve more Asian participation • Trade shows, conferences, publications, etc • Company contacts

  3. NeSSI™ Market Data Data compiled by CPAC from Industry Sources

  4. NeSSI™ Sales by Year Intended to show growth in sales -- Could also be combined to show total from all 3 vendors

  5. NeSSI™ Units by Industry Manufacturing Fine Chemicals Lab Oil/Petrochemical Intended to show application areas by different industries – could add other categories

  6. Application Data • XX% of units liquids, rest gas applications • Stream composition ranges from H2 to Diesel fuel • Pressure range from vacuum to XX psig • Most ambient temperature, X% heated up to X°C • About xx base surface-mount components available Intended to show range of typical applications – more could be added

  7. SAM Functionality Priority Results from Survey

  8. SAM software applets • Michelle Kohn (UOP) survey to identify priorities for elements in each major class of functionality: • Analyser / sample handling system monitoring and control • Validation routines • Asset management • Utility management • System health • User interface • Responses according to: • Customer viewpoint: importance • 1 = Nice to have 2 = Important 3 = Critical • Supplier viewpoint: ease of implementation • 1 = Difficult > 6 months 2 = Easy < 6 months 3 = Doable now < 1 month • Priority = Importance x Ease • Participants • Customers: Dow, ExxonMobil, UOP/HW, CPAC • Suppliers: Parker, Swagelok, Circor, ABB, Emerson, Siemens, Infometrix

  9. Analyser / sample handling system monitoring and control

  10. Validation Full survey available on CPAC web-site: http://www.cpac.washington.edu/NeSSI/32_NeSSI_CPAC_Fall_2005/Software_Requirement_11_05.xls

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