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"The Unbearable Lightness of M2M Forecasting", keynote presentation at the ETSI M2M Workshop in Sophia Antipolis, December 2014
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THE UNBEARABLE LIGHTNESS OF M2M FORECASTING Marc Jadoul ( @mjadoul) Sophia Antipolis, 10 December 2014 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Photo: pictures.4ever.eu GOOD MORNING. HOW WAS YOUR BREAKFAST? 2 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
(1) http://www.powerretail.com.au/case-profiles-studies/high-tech-bread/ (2) http://gigaom.com/2013/08/20/podcast-hard-boiled-quirky-and-ge-will-connect-your-eggs-and-crack-open-the-iot-space/ (3) http://www.nbcnews.com/tech/gift-guide/out-milk-lgs-new-smart-fridge-will-let-you-know-n99531 (4) http://www.npr.org/blogs/thesalt/2014/07/15/331402697/calorie-counting-machine-may-make-dieting-easier-in-the-future (5) http://www.telegraph.co.uk/technology/10364890/WiFi-kettle-allows-you-to-boil-water-from-bed.html (6) http://www.instructables.com/id/Smart-Coffer-Cup-Temperature-Reminds-For-Your-Hot-/ (7) http://www.voanews.com/content/smart-spoon-allows-parkinsons-sufferers-to-feed-themselves/1830217.html BREAKFAST IN 2020 A connected egg tray tells you how many eggs you have left in your smart fridge.(2)(3) Perfectly baked bread thanks to the wireless temperature sensor implants in the dough.(1) The iKettle was switched on while you were still in bed.(5) The smart bowl calculates the calories you’re taking in.(4) Your cup monitors the temperature of your tea.(6) This smart spoon assists people with hand tremors.(7) 3 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
A TYPICAL FAMILY HOME COULD CONTAIN MORE THAN 500 SMART DEVICES BY 2022 Gartner, September 2014 4 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
THE NEXT STEP IN INTERNET EVOLUTION Internet of CONTENT Internet of SERVICES Internet of PEOPLE Internet of THINGS Pre-internet era + + + + H2H WWW WEB 2.0 SOCIAL M2M 5 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Internet of Things Source: Gartner, July 2014 6 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
BY THE END OF 2014 THE NUMBER OF MOBILE-CONNECTED DEVICES WILL HAVE EXCEEDED THE WORLD’S POPULATION AND THIS IS JUST A BEGINNING … Source: gsmaintelligence.com Image: http://gizmodo.com/a-map-of-every-device-in-the-world-thats-connected-to-t-1628171291 7 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
THE ‘INTERNET OF THINGS’ IN 2020: IT’S GOING TO BE BIIIIIG, THOUGH NOBODY REALLY KNOWS HOW BIG… 212 BILLION ‘THINGS’ IN 2020 26 BILLION ‘UNITS’ BY 2020 $8.9 TRILLION GLOBAL REVENUES BY 2020 $300 BILLION SERVICES REVENUES IN 2020 $1.9 TRILLION GLOBAL ECONOMIC VALUE IN 2020 Source: IDC, October 2013 Source: Gartner, March 2014 8 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ARE THEY REALLY TALKING ABOUT THE SAME TOPIC? 25. A scenario in which everyday objects connect and share data with applications and with each other. 9 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Image: http://www.bobmcmahon.com DID THEY COUNT EVERYTHING? 10 10 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ALL ‘THINGS’ GREAT AND SMALL (1) (7) (2) (3, 4) (5) (6) (1) http://www.m2mnow.biz/2013/05/11/11795-container-tracking-systems-installed-base-grew-54-in-2012-says-new-berg-insight-report/ (2) http://www.dutchnews.nl/news/archives/2014/09/schiphol_airport_tests_cameras.php (3) http://www.bbc.com/news/technology-25197917 (4) http://www.psfk.com/2014/01/true-love-bra.html (5) http://www.idownloadblog.com/2014/01/06/ces-2014-kolibree-toothbrush/ (6) http://smartinteractionlab.com/whistle-connected-dog-collar/ (7) http://www.independent.co.uk/life-style/gadgets-and-tech/baidu-launches-smart-chopsticks-to-detect-contaminated-food-9711478.html 11 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
THE SHORT TAIL VS. THE LONG TAIL Assets/Application KILLER APPS SEGMENT/INDUSTRY/ BUSINESS SPECIFIC THE LONG TAIL # Applications 12 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Photo: motortrend.com WHAT ARE THEY ACTUALLY COUNTING? 1car 100sensors Air–fuel ratio, blind spot monitor, crankshaft position, curb feeler, defect detector, engine coolant temperature, Hall effect sensor, manifold absolute pressure, mass flow, oxygen, parking sensors, radar gun detector, speed, throttle position, tire-pressure, torque, transmission fluid temperature, turbine speed, variable reluctance, water-in- fuel, water-on- windshield, wheel speed, etc. etc. 5connections Cellular data Bluetooth Wi-Fi Homelink TPMS (GPS) 13 13 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
A COMPLEX AND DIVERSE ECOSYSTEM YOU ARE HERE Based upon: Matt Turk, Sutian Dong, FirstMark Capital, 2013 14 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ARPD/ARPC AT A FRACTION OF TRADITIONAL VOICE & DATA ARPU 15 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
POSSIBLE ROLES OF A SERVICE PROVIDER NETWORK + TRANSPORT DEV. PORTAL + STOREFRONT APPLICATION HOSTING M2M PLATFORM Connectivity & SIM wholesale M2M onboarding, AAA, device management, analytics, security, … Fostering applications to increase network utilization. Integrating ‘things’ into applications End-to-end solutions for verticals and consumers. 16 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Photo: visitoakdaleca.com WHY SHOULD WE CARE ABOUT STANDARDS? 17 17 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED. COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
EXPERIENCE ‘BY DESIGN’ € scalability FCQ manageability performance interoperability APIs virtualization security 18 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
ARE YOU READY FOR THIS NEW EXPERIENCE? Home Discover Activity Fido@connected_collar Your dog needs a walk 3h Inventory @my_suitcase 3 pairs of fresh socks left 2h Coffee @percolator3288 Coffee will be ready at 10:45 12m Time Keeper @Timekeeper Conclude your talk NOW! 2m Mike @ETSI_microphone3 The next speaker is ready ;-) 5s 19 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
KEEP CALM AND READ THIS AT HOME http://www2.alcatel-lucent.com/techzine/ internet-of-things-benefit-standardization/ 20 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
KEEP CALM AND REPLAY THESE WEBINARS http://www.onem2m.org/btchannel.cfm 21 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
Photo: http://www.picturesonwalls.com THOUGHT OF THE DAY… 22 COPYRIGHT © 2014 ALCATEL-LUCENT. ALL RIGHTS RESERVED.