Fandazz Flyers Preview

1. Presenting Fandazz Fan Engagement Solutions. It's not just about the technology. It's about the content!

2. Social Fans: The Third Arena… Imagine Filling 10X or more Wells Fargo Centers every Game

3. Via a Flyers-branded platform The Flyers control

4. Social Fans: The Third Arena… How are you engaging (monetizing) fans? #

5. … a Flyers-Branded Engagement/Monetization platform… Shop Play / Interact Profile Media Legends #Social-Buzz News/Stats Game-ification Status Building Harness & Continuously create ways for fans to express their Passion

6. Imagine a new vehicle that delivers $1 million dollars of incremental cash flow to the Flyers within one year

7. Introducing Fandazz… Fandazz was founded upon the belief that today's smartphone technology and social media culture represent a unique opportunity for professional sports teams to cultivate, nurture and grow the fan experience… …but only if addressed as part of an engagement platform designed to support an ongoing stream of strategic content. It's not just about the technology. It's about the experience

8. Cutting through the clutter Social media & technology are not in themselves endearing enough to create initial &ongoing fan engagement. Fandazz is hyperfocused on continuous engagement!

9. We’re Unique A unique blend of technology and creative services that delivers customized ongoing engagement between fans and teams for professional sports organizations and their venues. Fandazz kick-starts and delivers the kinds of experiences fans want through better programming of the interaction stream. Technology & social media present the opportunity to directly interact with fans.

10. We’re Everywhere… At Home In-Game On-the-Go Between Games

11. … All the time Social Interaction Promotions Pregame In-game Postgame..Ongoing On-goingcontests Media Experience

12. Fandazz in Action A Day in the Life of a Flyers fan

13. Fandazz in Action A Day in the Life of a Flyers fan -I log-on to the new and improved Flyers Mobile App. 8am

14. Fandazz in Action A Day in the Life of a Flyers fan -I log-on to the new and improved Flyers Mobile App. -I see what promotions there are today. - Maybe I need to buy tickets. 8am 9am

15. Fandazz in Action A Day in the Life of a Flyers fan -I want to find out what friends are going to the game…flick to my gameday. 10am

16. Fandazz in Action Fandazz in Action A Day in the Life of a Flyers fan Fandazz My Gameday- Social Interaction gateway

17. Fandazz in Action A Day in the Life of a Flyers fan -I want to find out what friends are going to the game…flick to my gameday. -I share how I’m feeling about today’s game via the fandazz -mood meter- 8am 11am

18. Fandazz in Action A Day in the Life of a Flyers fan -I want to find out what friends are going to the game…flick to my gameday. -I share how I’m feeling about today’s game via the fandazz mood meter. -I review my on-going fanpoints. -I enter the fandazz 3 stars contest. 10am

19. Fandazz in Action A Day in the Life of a Flyers fan Fandazz 3 Stars- Game by Game and ongoing engagement at-home, on-the-go and ingame

20. Fandazz in Action A Day in the Life of a Flyers fan -I check my newsfeed to see what the Flyers community and my friends are chirping about…-I add to the stream -I can share anything I post on Facebook or Tweeter -I can also go to Flyers Facebook & Twitter feeds. -I’m checking all he twitter feeds of may fav Flyers fans, bloggers and the Flyers org (players, alum, ect) all integrated into my Flyers app. 11am

21. Fandazz in Action A Day in the Life of a Flyers fan -I found tickets. - I’m typing in my seat info for the game 12pm

22. Fandazz in Action A Day in the Life of a Flyers fan -I found tickets. -I’m typing in my seat info for the game -I’m ‘locating’ my friends via GPS. -I’m ‘checking in’ my location-I’m ‘posting’ my thoughts on the game 2pm

23. Fandazz in Action A Day in the Life of a Flyers fan • I’m listening to sports radio or checking my newsfeed on my Flyers app and I just learn Giroux is a scratch) • I set my mood meter back from 7 to 5. So has the Flyers community. • - I’m finalizing plans with friends via chat (option) • - I’m texting pre-game excitement which I set to show up in my Flyers, Twitter and FB feeds. I also set it to show up on Flyers FB fan page. 3pm

24. Fandazz in Action A Day in the Life of a Flyers fan - I’m headed into game 6pm

25. Fandazz in Action A Day in the Life of a Flyers fan - I’m headed into game - I check in game promotions - I check where my friends are sitting (locate) 6pm

26. Fandazz in Action A Day in the Life of a Flyers fan - I see my name & picture on the Scoreboard Display -I see fan ‘mood-meter’ in corner of Scoreboard Display

27. Fandazz in Action A Day in the Life of a Flyers fan Fandazz In-Gaming: - My mobile is a gaming controller - The Scoreboard Display is the game screen

28. Fandazz in Action A Day in the Life of a Flyers fan -Fandazz Shutout Shootout -Section vs. Section -Seat vs. Seat -Home vs. In-Game

29. Fandazz in Action A Day in the Life of a Flyers fan -Fandazz Trivia game -Section vs. Section -Seat vs. Seat -Home vs. In-Game

30. Fandazz in Action A Day in the Life of a Flyers fan Fandazz Pre-game experience - Ice surface turns to projection screen - I’m playing air hockey with 15K fans on the ice! -My picture is part of montage on the ice & jumbo -Part of Opening fanfare that includes: -intro video -player introductions -more… 7pm

31. Fandazz in Action A Day in the Life of a Flyers fan • -Scoreboard display shows graphic of fans hometowns • Other custom games to highlight legends, players, sponsors 10pm

32. Fandazz in Action A Day in the Life of a Flyers fan - I’m watching video replays - I’m posting reactions to newsfeed - I’m collecting incentive winnings -I’m checking promotions -I’m checking fan point standings 10pm

33. Fandazz for Playoff Run • My Gameday • My Profile • Seat Input • Links to Store…more • Mood Meter • News • In-Game Experience • Trivia • Fan Shout-Outs / Welcome Messages • Where you from? • Shutout / Shootout Game • Arena Image Mapping for Opening & On-ice Glow Hockey

34. Fandazz Architecture In game Video Input Fan Info Wells Fargo video In game On-the-Go Fandazz Cloud ‘Local’ Wells Fargo Computer Source At home

35. Next Steps • Playoff module specifics • Option 1: Commit to Full App next season • Fandazz deploys playoff version at no charge • Rev share (to be negotiated) on sponsorship opportunities • We will work with Panthers to develop sponsorship otty’s • Option 2: No commit to Full App next season • $50K (can be used in regular season nxt season) • Or reduction in up front in exchange for rev share

36. Fandazz Product Map Feature/Function Category Platform Elements Programming Elements Game-ification Elements Social • Sign in via FB/Twit/Linked In • Automatic access to those friend profiles • Option to publish out • Micro-post sharing (140 characters) • Photo/video sharing • Default inbound tweets into newsfeed • Customizable • Photo/video sharing • Check in / Geo Location presence • All activity in other categories published into individual newsfeed viewable by your Flyers friends • All game-ification rewards displayed in profile • “Game-Day” aggregation of game related feeds • MoodMeter™ • WhereUFrom™ • Alum fireside • e-chats • Post-game starts • of the Game Poll • Custom polls • Team-established levels/rewards for • Text/pic/vid News updates • Shares to FB and/or BSU Facebook fanpage • Game check-ins • Non-game Team sanctioned event checkins (Sponsor promos)

37. Fandazz Product Map Feature/Function Category Platform Elements Programming Elements Game-ification Elements Game-time Engagement during breaks in the action (supplements existing in-game programming) • In-arena: Smartphone as controller / Video boards + Ribbon Display as game delivery. • Additional option: Image map delivery to deliver games on-ice. • Game results published to social newsfeeds • Out-of—arena/Home: Same as above, but cutaway virtual Scoreboard Display shows same display • Self-contained on smartphone and/or option for game display on desktop or Tablet or PiP Internet TV via Roku, et al. • Game results published to social newsfeeds • Dozens of games (see below) • Not just video-delivered games. • Can also have check-in scavenger hunts, ect. • PredictionEngine™ • 3 Stars of game (winner based on fantasy-like formula) • Team-established levels/rewards for • participation, • points accumulated • Leaderboards

38. Fandazz Product Map Feature/Function Category Platform Elements Programming Elements Game-ification Elements eCommerce • Push notification of location-aware deals • Content downloads • (music, highlight reels, etc) • Links to existing eComm partners • Biggest Oppty: ability to message special offers and deals on behalf of sponsor/advertising partners… opt-in email/push notification • email creative execution • Virtual goods • Discounts based on level achievement in above actions

39. Fandazz Product Map Feature/Function Category Platform Elements Programming Elements Game-ification Elements Team Media • Ability to swiftly deliver broadcast replay clips and telestrator analysis within 15 seconds based upon existing league rules. • Option to carry live audio feed • --- • Team-established levels/rewards based on comment/participation Alumni Hall of Fame • Section that honors past greats • Hockey card-like content library with live links • Fireside e-chats • Guest blogging • TBD News/Stats • Newsfeed similar to existing players • TBD • TBD

40. Fandazz Analytics The Real Power of Engagement -Fan names, email addresses, FB & Twitter, address -Where they sit -Where they pre-game -What they buy, how often -How often they ‘engage’ -How they engage So Much More!

41. Fandazz Summary Who we are: Creative services technology company offering a unique blend of mobile/web Platform and creative content development for professional sports organizations seeking to elevate fan engagement. What we do: Provide custom solutions for our clients that leverage our 50+ years combined experience in technology-based event production, social media and desktop/mobile web. Why it matters: Current environment is littered with ‘cookie-cutter’ platform clones offering very little in terms of dynamic, custom content designed to engage fans both in-arena and at home / out-of-arena. The result: flat fan adoption and organization resource misallocation.

42. Our Unique Approach • Ground-up custom solution for each team/client • Human capital a unique blend of technology and creative services means we can offer • Technology Platform: Cutting edge team-branded web, tablet and mobile user experiences • Creative Services: Endless supply of in-event creative content designed to grow fan adoption and overall engagement

43. Fandazz Founders Mike Kozub – Executive Management 25+ years of senior marketing and sales management in consumer-focused startups ranging from Fortune 500 (Reebok) to venture-backed and bootstrap startups (RealAge.com, flexxCOACH.com). 15+ years building web-based companies and 5+ years in social/mobile/sports web startups. Harvard MBA Bob Kozub – Chief Engagement Officer 20+ years developing and implementing brand and experiential marketing strategies for numerous F500 and promising startups including Cisco, HP, Deltek, Clorox, Visa, Nestle. Perhaps Bob’s most unique skill is the ability to combine storytelling talent with new media understanding and technology expertise for complex large-audience events. Evan Donn – Product Development Jay Grossman – Business Development

44. Fandazz Founders Mike Kozub – Executive Management 25+ years of senior marketing and sales management in consumer-focused startups ranging from Fortune 500 (Reebok) to venture-backed and bootstrap startups (RealAge.com, flexxCOACH.com). 15+ years building web-based companies and 5+ years in social/mobile/sports web startups. Harvard MBA Bob Kozub – Chief Engagement Officer 20+ years developing and implementing brand and experiential marketing strategies for numerous F500 and promising startups including Cisco, HP, Deltek, Clorox, Visa, Nestle. Perhaps Bob’s most unique skill is the ability to combine storytelling talent with new media understanding and technology expertise for complex large-audience events. Evan Donn – Product Development Jay Grossman – Business Development

45. Our Unique Approach • Ground-up custom solution for each team/client • Human capital a unique blend of technology and creative services means we can offer • Technology Platform: Cutting edge team-branded web, tablet and mobile user experiences • Creative Services: Endless supply of in-event creative content designed to grow fan adoption and overall engagement

46. Fandazz’s Vision Increased Fan Engagement is about capturing, stimulating and consolidating dialog wherever the fans are via any device and any platform. • 1. Capture (Technology) • Any Device: Mobile, Desktop, Tablet, soon… interactive TV • Any Platform: Facebook, Twitter, most important…Devil’s Specific • Stimulate (Content) • Establish a line-up of planned pre-game, in-game and post-game activities designed to spark conversations • Consolidate (Technology) • Present the dialog in a single interface offered on Mobile, Desktop or Tablet (next step interactive TV) • Give Fans the option (and encourage) to co-publish their content to their Facebook and Twitter feeds Fan Engagement = Fan Dialog = $$$

47. Visioncont- It’s About The Content. Harness, cultivate and continuously engineer new ways for Fans to express their enthusiasm/passion • Bring in-Game experience to those who can not be there • Bring Fans not at game to the game • Create a ‘virtual Superbowl party’ before, during, and after every Flyers tilt • Capture the buzz & excitement of home games when the Flyers are on the road. • Create an addictive environment that keeps them coming back • Before, during and after games • Between games • During the off-season

48. Visioncont- It’s About The Content. Building an addictive environment • 1. Buzz/Banter • Crowdsourced: Fan thoughts, feelings, stories, pics + vids keep it colorful and interesting • Flyers Created: Behind the scenes content is compelling and instills ‘family/insider values’. Also offer replay and break-down analysis clips from broadcasts • Legends: Adding the voices and today’s perspectives from the players that helped build the Flyers tradition • Deals-deals-deals! • Games & New Forms of Interactivity • Group-gaming as part of gametime experience • “Go on the Record” games that invite fans to predict outcomes • On-the-fly polls and surveys • MoodMeter™ offers Fan Temperature 24/7 • Geo-location helps fans physically connect and check in • Game-ification • Keep ‘em coming back with competitive fun! • Points, levels, challenges, virtual and real rewards, leaderboards

49. Opportunity: Fans are Mobile & Social • Time on mobile apps now exceeds time on web and this growth is accelerating • More than 80% of Americans own mobile phones and the majority of mobile phones are now smartphones. (one study has 75-85% of NHL fans owning smartphones) • Smartphone penetration as a percent of mobile will only continue to grow in 2012 and beyond • 4 of 5 web users use social media accounting for 25% of their time online • 1 in 4 web users head for sports sites regularly • “Gamification” of the web using Mobile and Geo-location am increasing brand-building tactic

50. Opportunity: Marketers Are Noticing • F500 Marketers are moving more and more of their budget to digital (from print/TV) and increasing levels of digital is going to Social + Mobile • Marketers are beginning to understand the value and opportunity in combining sporting event-based messaging with social and mobile apps. • This will represent new revenue streams for Teams as marketers move from traditional media