Preds Smashville

1. Presenting Fandazz SMASHVILLE App Fan Engagement Solutions. It's not just about the technology. It's about the content!

2. … while delivering new, complementary revenue streams “Social/Mobile” Fans: Enhancing the Game Experience…

3. Imagine Filling 10X or more Bridgestone’s every Game “Second-Screen” Social/Mobile Fans: The Third Arena…

4. The Preds control Via a Preds-branded platform

5. Cutting through the clutter Social media & technology are not in themselves endearing enough to create initial &ongoing fan engagement. Fandazz is hyperfocused on continuous engagement via a proprietary platform the Preds brand and control!

6. Own Your Platform! Fandazz brings a unique blend of technology and creative services that delivers customized ongoing engagement between fans and teams for professional sports organizations and their venues. Fandazz kick-starts and delivers the kinds of experiences fans want through better programming of the interaction stream. Technology & social media present the opportunity to directly interact with fans.

7. a unified engagement platform… Shop Play / Interact Profile Media Legends #Social-Buzz News/Stats Gameification Status Building Harness & Continuously create ways for fans to express their Passion

8. “Show Me The Money” Multiple New Revenue Streams Home-games “3rd Arena- All Games Home & Away Will be built out if applicible. Otherwise, "house messages" an intangible app beni. Can send messages to drive consessions and merch sales. No rev share

9. “Show Me The Money” Home Game New Revenue Streams • In-app game sponsorships • Local Merchant Messaging • In-arena Messaging Will be built out if applicible. Otherwise, "house messages" an intangible app beni. Can send messages to drive consessions and merch sales. No rev share

10. “Show Me The Money” 3rd Arena New Revenue Streams • Premium App Downloads • 3rd-arena Messaging • In-App Game Sponsorships • CPM Advertising • Optional- Fantasy/Predictive Games Will be built out if applicible. Otherwise, "house messages" an intangible app beni. Can send messages to drive consessions and merch sales. No rev share

11. “Show Me The Money” Will be built out if applicible. Otherwise, "house messages" an intangible app beni. Can send messages to drive consessions and merch sales. No rev share

12. Fandazz Approach At Home In-Game On-the-Go Between Games

13. Fandazz in Action Social Interaction Promotions Pregame In-game Postgame..Ongoing On-goingcontests Media Exerience

14. Fandazz in Action A Day in the Life of a Preds fan

15. Fandazz in Action A Day in the Life of a Preds fan -I log-on to the new Preds Mobile App. 8am

16. Fandazz in Action A Day in the Life of a Preds fan -I log-on to the new Preds Mobile App. -I see what promotions there are today. - Maybe I need to buy tickets. 8am 8am

17. Fandazz in Action A Day in the Life of a Preds fan -I want to find out what friends are going to the game…flick to social area in app...The Buzz 9am

18. Fandazz in Action A Day in the Life of a Preds fan Fandazz Buzz- Social Interaction gateway

19. Fandazz in Action A Day in the Life of a Preds fan -I want to find out what friends are going to the game…flick to social area in app...The Buzz -I share how I’m feeling about today’s game via the Fandazz -mood meter- 8am 9am

20. Fandazz in Action A Day in the Life of a Preds fan -I want to find out what friends are going to the game…flick to social area in app...The Buzz -I share how I’m feeling about today’s game via the Fandazz mood meter. -I review my on-going fanpoints. -I enter the Fandazz 3 stars contest. 10am

21. Fandazz in Action A Day in the Life of a Preds fan Fandazz 3 Stars- Game by Game and ongoing engagement at-home, on-the-go and ingame

22. Fandazz in Action A Day in the Life of a Preds fan -I check my newsfeed to see what the Preds community and my friends are chirping about…-I add to the stream -I can share anything I post on Facebook or Tweeter -I can also go to Preds Facebook & Twitter feeds. -I’m checking all he Twitter feeds of may fav Preds fans, bloggers and the Preds org (players, alum, ect) all integrated into my Preds app. 11am

23. Fandazz in Action A Day in the Life of a Preds fan -I found tickets. - I’m typing in my seat info for the game 12pm

24. Fandazz in Action A Day in the Life of a Preds fan -I found tickets. -I’m typing in my seat info for the game -I’m ‘locating’ my friends via GPS. -I’m ‘checking in’ my location-I’m ‘posting’ my thoughts on the game 2pm

25. Fandazz in Action A Day in the Life of a Preds fan • I’m listening to sports radio or watching Preds TV on my app and I just learned Pekka is a scratch) • I set my mood meter back from 70 to 50. So has the NJ Preds community. • - I’m finalizing plans with friends via chat (option) • - I’m texting pre-game excitement which I set to show up in my Preds app, Twitter and FB feeds. I also set it to show up on Preds FB fan page. 3pm

26. Fandazz in Action A Day in the Life of a Preds fan - I’m headed into game 6pm

27. Fandazz in Action A Day in the Life of a Preds fan - I’m headed into game - I check in game promotions - I check where my friends are sitting (locate) 6pm

28. Fandazz in Action A Day in the Life of a Preds fan - I see my name & picture on the Jumbotron -I see fan ‘mood-meter’ in corner of Jumbotron

29. Fandazz in Action A Day in the Life of a Preds fan Fandazz In-Gaming: - My mobile is a gaming controller - The Jumbotron is the game screen

30. Fandazz in Action A Day in the Life of a Preds fan -Fandazz Shutout Shootout -Section vs. Section -Seat vs. Seat -Home vs. In-Game

31. Fandazz in Action A Day in the Life of a Preds fan -Fandazz Trivia game -Section vs. Section -Seat vs. Seat -Home vs. In-Game

32. Fandazz in Action A Day in the Life of a Preds fan Fandazz Pre-game experience - Ice surface turns to projection screen - I’m playing air hockey with 15K fans on the ice! -My picture is part of montage on the ice & jumbo -Part of Opening fanfare that includes: -intro video -player intorductions -more… 7pm

33. Fandazz in Action A Day in the Life of a Preds fan • -Jumbotron shows graphic of fans hometowns • Other custom games to highlight legends, players, sponsors Where you from? 10pm

34. Fandazz in Action A Day in the Life of a Preds fan - I’m watching video replays - I’m posting reactions to newsfeed - I’m collecting incentive winnings -I’m checking promotions -I’m checking fan point standings 10pm

35. Fandazz for Playoff Run • My Gameday • My Profile • Seat Input • Links to Store…more • Mood Meter • News • In-Game Exerience • Trivia • Fan Shout-Outs / Welcome Messages • Where you from? • Shutout / Shootout Game • Arena Image Mapping for Opening & On-ice Glow Hockey

36. Fandazz Architecture In game Video Input Fan Info Pru-Center video In game On-the-Go Fandazz Cloud ‘Local’ Pru Center Computer Source At home

37. Fandazz Product Map Feature/Function Category Platform Elements Programming Elements Game-ification Elements Social • Sign in via FB/Twit/Linked In • Automatic access to those friend profiles • Option to publish out • Micro-post sharing (140 characters) • Photo/video sharing • Default inbound tweets into newsfeed • Customizable • Photo/video sharing • Check in / Geo Location presence • All activity in other categories published into individual newsfeed viewable by your BSU friends • All game-ification rewards displayed in profile • “Game-Day” aggregation of game related feeds MoodMeter™ WhereUFrom™ Alum fireside e-chats Post-game starts of the Game Poll Custom polls Team-established levels/rewards for Text/pic/vid News updates Shares to FB and/or BSU Facebook fanpage Game check-ins Non-game Team sanctioned event checkins (Sponsor promos)

38. Fandazz Product Map Feature/Function Category Platform Elements Programming Elements Game-ification Elements Game-time Engagement during breaks in the action (supplements existing in-game programming) • In-arena: Smartphone as controller / Video boards + Ribbon Display as game delivery. • Additional option: Image map delivery to deliver games on-ice. • Game results published to social newsfeeds • Out-of—arena/Home: Same as above, but cutaway virtual jumbotron shows same display • Self-contained on smartphone and/or option for game display on desktop or Tablet or PiP Internet TV via Roku, et al. • Game results published to social newsfeeds Dozens of games (see below) Not just video-delivered games. Can also have check-in scavenger hunts, ect. PredictionEngine™ 3 Stars of game (winner based on fantasy-like formula) • Team-established levels/rewards for • participation, • points accumulated • Leaderboards

39. Fandazz Product Map Feature/Function Category Platform Elements Programming Elements Game-ification Elements eCommerce Push notification of location-aware deals Content downloads (music, highlight reels, etc) Links to existing eComm partners Biggest Oppty: ability to message special offers and deals on behalf of sponsor/advertising partners… opt-in email/push notification email creative execution Virtual goods Discounts based on level achievement in above actions

40. Fandazz Product Map Feature/Function Category Platform Elements Programming Elements Game-ification Elements Team Media Ability to swiftly deliver broadcast replay clips and telestrator analysis within 15 seconds based upon existing league rules. Option to carry live audio feed --- Team-established levels/rewards based on comment/participation Alumni Hall of Fame Section that honors past greats Hockey card-like content library with live links Fireside e-chats Guest blogging TBD News/Stats Newsfeed similar to existing solutions TBD TBD

41. Fandazz Analytics The Real Power of Engagement -Fan names, email addresses, FB & Twitter, address -Where they sit -Where they pre-game -What they buy, how often -How often they ‘engage’ -How they engage So Much More!

42. Fandazz Summary Who we are: Creative services technology company offering a unique blend of mobile/web Platform and creative content development for professional sports organizations seeking to elevate fan engagement. What we do: Provide custom solutions for our clients that leverage our 50+ years combined experience in technology-based event production, social media and desktop/mobile web. Why it matters: By offering continuous, coherent and cohesive engagement programming through our in-game and at-home/out-of-arena platform, Fandazz offers a compelling alternative to today's cookie-cutter newsfeed-based offerings.  The Fandazz platform is designed to engage on game day, between game days and even in the off-season. The result: growing levels of socially engaged fans and new revenue-streams.

43. Fandazz Founders Mike Kozub – Executive Management 25+ years of senior marketing and sales management in consumer-focused startups ranging from Fortune 500 (Reebok) to venture-backed and bootstrap startups (RealAge.com, flexxCOACH.com). 15+ years building web-based companies and 5+ years in social/mobile/sports web startups. Harvard MBA Bob Kozub – Chief Engagement Officer 20+ years developing and implementing brand and experiential marketing strategies for numerous F500 and promising startups including Cisco, HP, Deltek, Clorox, Visa, Nestle. Perhaps Bob’s most unique skill is the ability to combine storytelling talent with new media understanding and technology expertice for complex large-audience events. Evan Donn – Product Development Jay Grossman – Business Development

44. Our Unique Approach • Ground-up custom solution for each team/client • Human capital a unique blend of technology and creative services means we can offer • Technology Platform: Cutting edge team-branded web, tablet and mobile user experiences • Creative Services: Endless supply of in-event creative content designed to grow fan adoption and overall engagement

45. Fandazz’s Vision Increased Fan Engagement is about capturing, stimulating and consolidating dialog wherever the fans are via any device and any platform. • 1. Capture (Technology) • Any Device: Mobile, Desktop, Tablet, soon… interactive TV • Any Platform: Facebook, Twitter, most important…Team Specific • Stimulate (Content) • Much like team does for games, establish a line-up of planned pre-game, in-game and post-game activities designed to spark conversations • Consolidate (Technology) • Present the dialog in a single interface offered on Mobile, Desktop or Tablet (next step interactive TV) • Give Fans the option (and encourage) to co-publish their content to their Facebook and Twitter feeds Fan Engagement = Fan Dialog

46. Visioncont - It’s About The Content. Harness, cultivate and continuously engineer new ways for Fans to express their enthusiasm/passion • Bring in-Game experience to those who can not be there • Bring Fans not at game to the game • Create a ‘virtual Superbowl party’ before, during, and after every Preds tilt • Capture the buzz & excitement of home games when the Preds are on the road. • Create an addictive environment that keeps them coming back • Before, during and after games • Between games • During the off-season

47. Visioncont - It’s About The Content. Building an addictive environment • 1. Buzz/Banter • Crowdsourced: Fan thoughts, feelings, stories, pics + vids keep it colorful and interesting • Team Created: Keep up what you are doing… behind the scenes content is compelling and instills ‘family/insider values’. Also offer replay and break-down analysis clips from broadcasts • Legends: Adding the voices and today’s perspectives from the players that helped build the Team-traditions • Deals-deals-deals! • Games & New Forms of Interactivity • Group-gaming as part of gametime experience • “Go on the Record” games that invite fans to predict outcomes • On-the-fly polls and surveys • MoodMeter™ offers Fan Temperature 24/7 • Geo-location helps fans physically connect and check in • Game-ification • Keep ‘em coming back with competitive fun! • Points, levels, challenges, virtual and real rewards, leaderboards

48. Opportunity: Fans are Mobile & Social • Time on mobile apps now exceeds time on web and this growth is accelerating • More than 80% of Americans own mobile phones and the majority of mobile phones are now smartphones. (one study has 75-85% of NHL fans owning smartphones) • Smartphone penetration as a percent of mobile will only continue to grow in 2012 and beyond • 4 of 5 web users use social media accounting for 25% of their time online • 1 in 4 web users head for sports sites regularly • “Gamification” of the web using Mobile and Geo-location am increasing brand-building tactic

49. Opportunity: Marketers Are Noticing • F500 Marketers are moving more and more of their budget to digital (from print/TV) and increasing levels of digital is going to Social + Mobile • Marketers are beginning to understand the value and opportunity in combining sporting event-based messaging with social and mobile apps. • This will represent new revenue streams for Teams as marketers move from traditional media

50. Next Steps • Discuss playoff gaming module specifics • Scope of work • Desired components • Timing • Pricing