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Corporate Presentation. November 2007. VIDEO 1314 has agreed to be acquired by: IAS ENERGY, INC. Ticker Symbol: IASCA:OTCBB. About Video 1314. Video 1314 is currently operating with servers in Hong Kong and providing service primarily in Chinese.
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Corporate Presentation November 2007
VIDEO 1314 has agreed to be acquired by: IAS ENERGY, INC.Ticker Symbol: IASCA:OTCBB
About Video 1314 Video 1314 is currently operating with servers in Hong Kong and providing service primarily in Chinese. Video1314.com is a similar platform to YouTube but with more functionality, features and is targeted towards the Asian population, namely the Greater China area. Video1314 will also further expand its platfrom in itsnext phase by offering Japanese and Korean language interfaces. In the future, Video1314 will not only offer short clips for viewing but may also go into production of specialized TV programs or license syndicated television programs for the Internet.
Video 1314 Focuses on 4 Main Areas: • Low resolution shared video clips uploaded by users for free • Free online sharing of photos and self-played music or audio (when not in private mode), as well as storage • A Marketplace where users can buy and sell goods freely • Future syndicated programming for High resolution TV programs that can be watched over the Internet
Our Mission Statement Video1314’s mission is to be the world’s leading Internet Video Network social site through digital media entertainment and infotainment and an advanced marketplace for buying and selling goods. In chinese, when one says the words “1314”, its sounds like the meaning “for life”. Hence Video1314 means Videos for Life.
Video 1314: Current Status • The site Video1314.com is already in operation with users viewing and members uploading videos on a daily basis • Current servers in Hong Kong and ready for expansion into mainland China, Macau, Taiwan, Japan and Korea • Was operating in Version 1.0 mode (since March 1, 2007) Version 2.0 was launched November 7, 2007 which now includes video as well as music and photo sharing
Current Ranking • Among User Generated Content sites for the Chinese market, Video1314 is ranked number 29. • In the future phases, Video1314 will expand its platform to be accessed by mobile phones. By 2012, the number of users expected to access the Internet using their mobile phones will reach 76 million.
Overview of the Internet • Personal Computer with an Internet connection has become the SINGLE MOST IMPORTANT appliance in the home, surpassing the television. • New generations or individuals are socializing less in real life and socializing more in the digital world through Web 2.0 platforms, spending countless hours online, giving rise to the term “cocooning”. • Although user growth rates have slowed to around 10% annual growth, the amount of data has been increasing at over 30 times annually. Internet audience measurement company Nielsen/Netratings, measures the number of Internet users worldwide at more than 1.24 billion.
The Internet and the Stock Market • ALIBABA recently listed on the Hong Kong Exchange and has raised record breaking funds of $1.5 billion+. The stock tripled in price on the first day of trading. • 2007 is a benchmark year for Internet companies. It is a Bull market for the stock market and high tech companies. The Nasdaq index has outpaced the Dow and S&P. • Very large valuations for companies such as YouTube, Baidu, Facebook, Google, etc. The growth of these firms will continue because time spent on the Internet by users are ever increasing.
ALIBABA.Com Chart At Nov.1, 2007 Alibaba Shares Nearly Triple in Debut
BAIDU.Com Chart At Nov.1, 2007 GOOGLE.com Chart At Nov.1, 2007
Video 1314 Business Strategy Video1314 believes in order to gain user awareness for its platform, it must: • Increase its content. Content is "king" and through its specialty "rewards" marketing programs, millions of users will upload millions of videos. • Enhance the user friendliness of its platform, ease of use and multilingual capability for an Asian audience. • Increase the speed of the videos to stop buffering by co-locating its servers on the “edge” nearer to end users computers on the Internet.
Video 1314 Business Strategy cont… • By offering a marketplace for its users to make money by buying and selling goods freely on Video1314 with video, photo and music marketing. • By firstly attracting users to view content, these users will be easily convinced to use Video1314.com as a C2C, B2C or B2B platform • Acquiring additional internet related businesses • Generating revenue from advertising using the Google advertising formula AND, in today’s current competitive environment, it must provide a new equation and value for its members:
Overview of the Target Market Video1314's target market is Asia. Initially, Video1314 will target the Greater China market as well as Hong Kong, Macau, Taiwan and the Peoples Republic of China. At a later stage, the company will also target other Asian areas with mature Internet infrastructure with high speed broadband Internet such as Japan, Korea and Singapore. Video over the Internet requires broadband lines such as ADSL, Fiber Optic or Ethernet lines. The success of Video is dependent on broadband lines, therefore Video1314 will initially target these countries. Other Asian countries such as Thailand, Indonesia, Malaysia and Philippines are still lagging behind in broadband infrastructure.
Overview of the Target Market The target population is as follows: • Stage 1 Population Internet Users Hong Kong 7,150,254 4,878,713 Macau 500,631 260,000 Taiwan 23,001,442 14,500,000 China 1,317,431,495 162,000,000 • Stage 2 Japan 128,646,345 86,300,000 Korea 51,300,989 34,120,000 Singapore 3,654,103 2,421,800 More and more industries in China are going online and one of the largest sectors is the Real Estate sector. With China’s booming real estate market, Video1314 sales team will target these developers for advertising revenue.
Video 1314 Advantages • In the Web 2.0 space, there are a quite a number of players offering video sharing services, such as YouTube, Metacafe, Revver and in China, 56.com, Todou, etc. Video1314 will differentiate itself from the others by offering a marketplace and positioning itself not only as a video sharing portal but also as music, photo, Internet TV channel and IPTV platform.
Revenue Models Phase 1 • Video1314’s initial revenue model will be based on visual advertising. The company will be entering into discussions with major advertising agencies to discuss partnerships to route advertisers to its site. These major agnecies include: BBDO, Grey, Ogilvy & Mather, BatesAsia, JWT, OMD, Carat Media Services, Leo Burnett, Publicis, DDB Worldwide, Lowe Ltd, Saatchi & Saatchi, Dentsu China Ltd, M & C Saatchi (Hong Kong) Ltd, Starcom Worldwide, Euro RSCG Partnership, McCann-Erickson, Guangming Ltd, MindShare and Y&R. • The company divides its revenue lines into the following key categories:
Revenue Models • Video1314’s revenue is based on CPM rates, a standard in the industry known as cost per thousand page views. In USA, the general CPM rate is US$8-$10 per 1,000 (per CPM) page views whereas in the Greater China region, this CPM rate is roughly 1/5th of the USA CPM rate. Video1314’s CPM rates for its Silver, Gold and Platinum packages are inline with the industry, ranging from US$1.28 to US$1.98 per CPM. Phase 2 • In the marketplace section of Video1314, members will be able to sell new or used goods and services freely. The more users place their goods for sale in the marketplace, the more page views will be seen and the more advertising space can be sold.
Revenue Models Phase 3 • Video1314 will budget for production of Internet TV programs and syndicated TV programs. Most of them will be for free viewing supported by TV commercials and some will be on pay per view (subscription based). • As the content, user base and membership grows, the company will expand into the advanced search marketing advertising space. Once there are millions of videos, photos and music in Video1314’s database, users must search for the content they are interested in. Related advertising can then be sold in relation to the search material. Example: Users may search for BMW cars and a BMW dealer advertisement will then show along side based on a biding price. Video1314 will be charging the BMW a premium for this related advertising method. Advertising related to search generates maximum revenue
Video 1314 Management Team • Samuel Kam, Vice President of Internet Development I.A.S. Energy Inc. and CEO/COO and CTO, Power Telecom Mr. Kam was among the first group of pioneers of the Internet industry in Hong Kong. In early 1996, he founded PowerNet Internet Group, which was rated as one of the Top three best ISPs in Hong Kong by PC World in 1999, and in 2000, he founded PowerNetix Limited, one of the most advanced Internet Data Centers in Hong Kong; offering up to Layer 7 Application Controls. Mr. Kam has been instrumental in developing many of the advanced services and products for these companies and in particular, the development and management of global VPN products, Utility Computing products and overall network operations. In 2003, he co-founded Power-All Networks Ltd., which specializes in cluster-based computing and Data Centre solutions, "in-a-box." In 2007, he founded www.Video1314.com, which aims to become one of Asia's top destination Internet sites. From 1999 to 2001, Mr. Kam was also a key fund-raiser for several Hong Kong publicly listed companies; Harmony Asset (SEHK#428), Millennium Group (SEHK#260) and Allied Properties (SEHK#56) and in 2001, was featured in the book "Top 100 Smartest persons in Hong Kong.” Prior to his involvement in the Hong Kong Internet industry, Mr. Kam was involved in a number of business enterprises ranging from investment consultation, import/export, business management, real estate, manufacturing and the travel industry. In 1990, Mr. Kam purchased Soficomex Development Corp. He was their president from 1990 to 1996, where he built the company into a major Airline Consolidator for Eastern Canada with a client base of more than 250 travel agencies across the country. From 1987 to 1992, he was president of Samabill Transworld Investments Inc., a Canadian investment consultancy business and was also involved in the import and export of garments.
Video 1314 Management Team cont… • Wilson Choi, CFO Wilson Choi devoted himself in the finance industry, he had been in the position of Investment Consultant in Citibank N.A since 2000, and became Vice President at HSBC Futures, where he supported HSBC Treasury and Capital Market funds and investment banks on hedging and speculative activities through the use of futures and options. In 2002, Wilson founded Neutron Capital, a US$10 million multi-strategy private hedge fund which specialize in Mutual Fund Arbitrage and Quantitative Arbitrage. In 2006, he joined Honorpearl as Project Analyst, where he provided advises on corporate structure, capital structure, fund raising and financial projections of projects in China and Hong Kong of various industries. Wilson has proved his strong analytical skill, market sense, risk management skill as well as extensive connections with bankers from his career achievement in the finance industry. Wilson graduated in University of Melbourne in 1997, he got his Master of Finance degree in 1999 and charted as Chartered Financial Analyst in 2004
Video 1314 Management Team cont… • Thomas Graham Lau, Senior Systems Engineer Thomas G. Lau has been conducting research on advance Linux systems for over 5 years with a total 8 years experience on Linux. He often promotes build from scratch ideas to the Hong Kong Linux society and is also a contributor to Sourcemage/GNU Linux in Hong Kong. He has been a Linux User Group public speaker since 2003 and is currently the key Systems Engineer for Video1314. He has also done research focusing on Email Anti-spam filtering technology by statistical methods. He is a specialist on Linux and FreeBSD customization and reverse engineering. • Kengie Ho, Senior Analyst Programmer Kengie Ho is currently the Senior Analyst Programmer for Video1314 and is key to the research and engineering on video broadcasting, streaming and other video sharing technologies. Prior to joining Video1314, Kengie was a Product Manager in a telecommunications company that provides wholesale, retail and calling card services, in which he has helped the company to grow to a first-tier service provider with direct termination in more than six countries in Asia Pacific and Europe. He is well experienced in software development, database administration, networking, VSAT and telecommunications. He has studied in Northeastern University in Computer Science.
Video 1314 Management Team cont… • John Robertson, President of IAS Energy Inc. Mr. Robertson has many years of experience as Founder, President, CEO and a Director of numerous development stage public companies in a variety of industries, including mining, oil and gas, and technology. Mr. Robertson has been involved in raising millions of dollars as a stock broker initially, for several public companies throughout his extensive career.
Video 1314 Long Term Plans • Video1314 expects to be a major public company within the next two years. The company hopes to build up a brand to be reckoned, with a strong focus on revenue and profits as well as being a leader in the Web 2.0 and Internet television space. • With the proliferation of high-speed broadband, Video1314 user base will constantly increase. With millions of users, Video1314 can position itself as a major Internet TV network, offering syndicated programs for viewers to watch, such as National Geographic, Discovery , ESPN and CNN. Traditional TV programs are time scheduled. Often one has to wait in front of the TV or set their video recorders to watch their favorite soap operas or programs. Video1314 can be a powerful platform in the future to offer favorite TV programs on demand, anytime, anywhere.
Video 1314 Long Term Plans • Video1314 is in discussions with partners to offer IPTV to developing countries such as Afghanistan, Algeria, Angola, Armenia, Argentina, Bangledesh, Brazil, Ghana, Kenya, Kyrgzstan, Iraq, Estonian, and Laos. If negotiations are successful, Video1314 can offer an IPTV platform in these countries allowing users to watch its programs and videos through wireless Internet. A lot of these countries do not have a wired infrastructure, so instead they are using wireless Internet as a means of communication and entertainment. Video1314 will have an edge over the competition, as YouTube and other competitors are not accessible due the Internet infrastructure in these countries. Video1314 will deploy servers in each of these countries at the wireless network point.