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E-Marketing and Internet Technologies

E-Marketing and Internet Technologies. Charting New Waters and Mapping our Treasures…. SS ImmunoLabs. “Sailing to Success”. SS Immuno Services - Exceeding Client Needs. The Online Passengers Are Out There… 8 in 10 internet users have looked online for health

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E-Marketing and Internet Technologies

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  1. E-Marketing and Internet Technologies Charting New Waters and Mapping our Treasures… SS ImmunoLabs “Sailing to Success”

  2. SS Immuno Services - Exceeding Client Needs The Online Passengers Are Out There… 8 in 10 internet users have looked online for health information, with increased interest in experimental treatments, diet, fitness and particular doctors 95 million American adults (18+) that use the internet look for health information 59% of women online read up on nutrition information 66% of users look for a specific medical condition Source: Pew Internet Report May 2005

  3. Expanding Physician Online Use Almost half of physicians in the US feel that the Internet has had a major impact on the way they practice medicine. Around 78% of US physicians now use the Net and their use is becoming more frequent. Over two-thirds of online physicians go online on a daily basis. 63 % of consumers would switch to a doctor with a Web site that offered credible content and appointment scheduling capabilities. According to Cozint Interactive, 40 % of physicians have a Web presence, but their sites lack the functional depth to serve consumer needs today. 25% of online physicians use e-mail to communicate with patients. Source: American Medical Association Study 2001 Sighting Trends

  4. Added Value Services Our Full Range of Services are Unmatched Our Competitors Offer What’s New Streaming video-audio Online video conferencing Live chat and support Online remote education Website syndication Website build referrals

  5. Attracting and Serving More Passengers Reaching out with advanced client services in 2005-06…

  6. Internet-driven Client Statistics Over 200 Special Reports requests via the Web Over 300 e-Newsletter sign-ups Over 600 general Web email requests answered Over 60 Liveperson email requests Over 800 Members Forum message posts 57% growth in page views year-to-year comparison, doubling of monthly patient memberships A Phenomenal Wave of Growth!

  7. A Health Community Built Anchors Away to A Thriving Internet Community Over 1,000 Active Members ‘04-’05 Patient memberships Membership signups increased to six per day with daily message forum posts, promoting on-going communication and patient support. Example: A patient asked about annual re-testing through the members area forum with zero marketing effort!

  8. Documented Support Processes Below Deck and Under the Waterline, Ongoing Maintenance Ensures Smooth Sailing CST Communications SOP developed Broadcast Fax SOP updated Remote Education Process implemented Internet Membership SOPs updated Marketing Literature updated to include Spanish Additional disaster preparedness and recovery processes have been initiated.

  9. The Journey to Success “It’s Full Steam Ahead!” 2005-2006 Innovations DVD roll-outs with Web-based support Online video tutorials & presentations Online reqs & physician content merged Added physician membership features

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