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How to Sell. Before You Can Sell…. How to Sell. Complete the Product Knowledge Workshop Product Modules How to Sell Module Familiarize Yourself with the Products Understand what the products do and how they work Touch, feel, try them yourself. 2. 4. Grow your business. 1. Announce.
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Before You Can Sell… How to Sell • Complete the Product Knowledge Workshop • Product Modules • How to Sell Module • Familiarize Yourself with the Products • Understand what the products do and how they work • Touch, feel, try them yourself 2
4. Grow your business 1. Announce + Golden Rule Service Ask │ Listen │ Learn 2. Connect with existing and new customers 3. Sell the product How to Sell Selling Approach 3
Step 1: Ask Asking questions means discovering your customers’ beauty needs or concerns. Step 2: Listen Listening is the most important step because it’s how you build trust quickly while gathering valuable information. Step 3: Learn After you’ve discovered your customer’s true needs and interests, you will have a better idea of what products to offer and demonstrate. The key is to ask questions and let your customer do the talking. + Golden Rule Service How to Sell Golden Rule Service Ask | Listen | Learn 4
How to Sell 1. Announce Announce 5
How to Sell 2. Connect with customers Connect 6
• Connect with Golden Rule Service How to Sell 2. Connect with customers Ask | Listen | Learn 7
How to Sell Sell 3. Sell the product 8
Sell with Golden Rule Service How to Sell 3. Sell the product Ask | Listen | Learn 9
How to Sell Grow 4. Grow your business 10
Grow with Golden Rule Service How to Sell Ask | Listen | Learn 4. Grow your business 11
Announce • – Email, Mail, Phone • – Facial, Skin Care Class, Party • – Out and about 4. Grow – Follow-up – Ask for Referrals – Ask for Testimonials + Golden Rule Service Ask │ Listen │ Learn 2. Connect – Start with existing “skin care” and “color” customers – Use success stories to reach out to new customers 3. Sell – To existing customers – Allow customers to “buy their way” How to Sell Selling Strategies 12
Test Your Knowledge! How to Sell Question: What are the four steps to the 4-plus selling strategy? Answer: Announce Connect Sell Grow 13
Test Your Knowledge! How to Sell Question: What are the three key ingredients to Golden Rule Service? Answer: Ask Listen Learn 14
Test Your Knowledge! How to Sell Question: What is the recommended schedule for following up with a customer who has purchased the Mary Kay products? Answer: Two days, two weeks, two months 15
Test Your Knowledge! How to Sell Question: If a customer is satisfied with the product, you should? Answer: Ask her for referrals and a testimonial 16