1 / 12

Fox & Rose Luxury Clothing Retailer

Fox & Rose Luxury Clothing Retailer. Fashioning a new ecommerce brand. Fox & Rose Luxury Online Clothing Retailer.

mloren
Download Presentation

Fox & Rose Luxury Clothing Retailer

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Fox & RoseLuxury Clothing Retailer Fashioning a new ecommerce brand

  2. Fox & Rose Luxury Online Clothing Retailer • Beautiful. Elegant. Seductive. Fox & Rose’s ethos reflects its collections: luxury lingerie hand-selected from the best British designers. But as a start-up in the competitive world of online retail, the company had to stand up and stand out immediately. • We created a beguiling brand that exuded heritage as well as luxury. The ecommerce website is a pleasure to view and use. The identity runs exquisitely across packaging and stationery. The results can be seen in press coverage, customer praise and growing sales. • BRAND POSITIONING • LOGO & VISUAL IDENTITY • PACKAGING • PRINT MANAGEMENT • ECOMMERCE WEBSITE DESIGN • PHOTOGRAPHY & ART DIRECTION • VIDEO ART DIRECTION

  3. Fox & Rose Logo design

  4. Fox & Rose Stationery

  5. Fox & Rose Packaging

  6. Fox & Rose Packaging _

  7. Fox & Rose Website design Visit website >

  8. Fox & Rose Website design

  9. Fox & Rose Website design The website has been created to include some rather powerful functions. To make product finding easier and more interesting, users can shop by item, size, designer or even by personality (Fox – playful, teasing, spirited, seductive or Rose – elegant, beautiful, delicate, intriguing.) As lingerie can be quite difficult to display we decided the most effective way to show the product off would be to photograph the items in a number of ways. The items were first shot on a light box to highlight the detail of the pieces. We then captured video footage of the model walking as well as static shots of the model from different angles, enabling the user to see the product and materials to full effect.

  10. Fox & Rose Website design The site is supported with an informative blog and member's club which really highlights the passion Fox and Rose have for fashion-led lingerie. A Designer Spotlight section also provides further information on each designer, the collections and why they had been picked for inclusion, emphasising exclusivity. The Fox and Rose website offers a one page checkout, with dynamic sections, allowing you to amend and check details easily without back and forward buttons or loss of information

  11. Fox & Rose Luxury Online Clothing Retailer • From the outset VGROUP took the care to carefully understand the concept behind Fox & Rose and the brand values and experience we wanted to create. After several exploratory meetings they quickly came up with a solution which aligned with our vision for the brand. They developed it further in all aspects from print to web and packaging. • Design of the website was professional, quick and considered. The end result is both an extremely attractive and usable intuitive ecommerce site. I believe the quality of VGROUP's work has been a key contributor to the success of Fox & Rose thus far. • Alexandra MiroDirectorFox & Rose

More Related