BUS 352 Course Material - bus352dotcom

1. BUS 352 Course Material - acc291dotcom

2. BUS 352 Course Material •   BUS 352 Week 1 DQ 1 Change in Organizations • BUS 352 Week 1 DQ 2 Marketspaces • BUS 352 Week 1 Quiz  • BUS 352 Week 2 DQ 1 E-Tailing Business Models. • BUS 352 Week 2 DQ 2 Customer Decision Process • BUS 352 Week 2 Assignment Social Business Networking and E-Commerce • BUS 352 Week 3 DQ 1 Four P's of Marketing • BUS 352 Week 3 DQ 2 Knowledge Management • BUS 352 Week 4 DQ 1 M-Commerce • BUS 352 Week 4 DQ 2 Security • BUS 352 Week 4 Quiz • BUS 352 Week 5 DQ 1 Payment Online • BUS 352 Week 5 DQ 2 Copyright Issues • BUS 352 Week 5 Assignment Final Paper (E-Business Analysis of Nike) BUS 352 Entire Course BUS 352 Entire Course

3. BUS 352 Course Material • Why is it said that electronic commerce is a catalyst of fundamental changes in organizations?  Search the Ashford Online Library for an article that addresses change in organizations as a result of e-commerce.  Briefly summarize the article pointing out how electronic commerce directly impacts change.  Include the resource information in the reference list. Explain your answer in 200 words. Respond to at least two of your fellow students’ postings.  • BUS 352 Week 1 Discussion 2 Marketspaces • Compare marketplaces with marketspaces.  What are the advantages and limitations of each?  What is your favoritemarketspace and why?  What is the impact of your favoritemarketspace on the industry?  Explain your answer in 200 words. Respond to at least two of your fellow students’ postings.  BUS 352 Week 1 DQ 1 Change in Organizations BUS 352 Week 1 DQ 2 Marketspaces

4. BUS 352 Course Material • 1. Which is not one of the EC trends? • 2. The cost curves of digital products differ from the cost curves of physical products because in digitization: • 3. In effect, in a social network there are online and offline communities of people with similar interests. • Social Business Networking and E-Commerce. •  Select one of the social networking sites for business professionals listed in Insights and Additions box 3.2 in Chapter 3 of your text. Discuss why you believe it has been successful in creating community. BUS 352 Week 1 Quiz (Ash) BUS 352 Week 2 Assignment Social Business Networking and E-Commerce

5. BUS 352 Course Material • BUS 352 Week 2 Discussion 1 E-Tailing Business Models • Discuss the advantages of established click-and-mortar companies such as Walmart over pure-play e-tailers such as Amazon.com. Conversely, what are the disadvantages of click-and-brick retailers as compared with pure-play e-tailers? Explain your answer in 200 words. Respond to at least two of your fellow students’ postings.  • BUS 352 Week 2 Discussion 2 Customer Decision Process • For an online purchase, go through a sample customer decision process. Explain the points in the process where the vendor has an opportunity to add value BUS 352 Week 2 DQ 1 E-Tailing Business Models BUS 352 Week 2 DQ 2 Customer Decision Process

6. BUS 352 Course Material • BUS 352 Week 3 Discussion 1 Four P's of Marketing • In a paragraph, relate B2B to the four P’s of marketing (product, price, placement, promotion). Then, describe a B2B exchange and identify how it demonstrates the four P’s. Prepare your response in 200 words and respond to two other learners.   • BUS 352 Week 3 Discussion 2 Knowledge Management • Read Case 6.1, EC Application – Knowledge Management at Infosys Technologies. Identify the knowledge management cycle, found in exhibit 6.6, in this case, applying each entity such as create, capture, refine, etc. to the case and briefly explaining each one. Then, explore the broader question of how knowledge management is related to e-commerce. Prepare your response in 200 words and respond to two other learners.   BUS 352 Week 3 DQ 1 Four P's of Marketing BUS 352 Week 3 DQ 2 Knowledge Management (Ash)

7. BUS 352 Course Material • BUS 352 Week 4 Discussion 1 M-Commerce • First describe how m-commerce can expand the reach of e-commerce. Then, imagine you work for a fashion retailer and are in charge of a new mobile advertising campaign designed to generate sales for a new clothing line.  • BUS 352 Week 4 Discussion 2 Security • A business wants to share its customer account database with its trading partners and customers, while at the same time providing prospective buyers with access to marketing materials on its Web site.  Assuming that the business is responsible for running all these network components, what types of security components (for example, firewalls, VPN, etc.) BUS 352 Week 4 DQ 1 M-Commerce BUS 352 Week 4 DQ 2 Security

8. BUS 352 Course Material • Quiz: •  1.        Question :       ________ , also called viral marketing, is free advertising that can increase the visibility of niche retailers and products.            •  2.        Question :       Alloy.com, bolt.com, and blueskyfrog.com are communities that: • Focus of the Final Paper • The final 6 to 8 page paper will demonstrate comprehensive understanding of the course topics and concepts. The title of the paper will be “An e-Business analysis of _____________.” The blank will be filled in with the name of a company you select that is doing business online. It can be a traditional brick-and-mortar company, or one that is completely online. The company can be in any of the four categories of e-commerce. BUS 352 Week 4 Quiz BUS 352 Week 5 Assignment Final Paper (E-Business Analysis of Nike)

9. BUS 352 Course Material • BUS 352 Week 5 Discussion 1 Payment Online • Discuss the difference between accepting a payment online versus in person and describe some of the problems associated with online payments from the vendor and customer points of view. Be sure to answer the following questions: • BUS 352 Week 5 Discussion 2 Copyright Issues • Read the Closing Case in Chapter 11, Why is Disney Funding Chinese Pirates? Give a reasoned answer to why Disney might be investing in 56.com instead of fighting with this popular Chinese file-sharing website. The post should be a minimum of 200 words. Respond to at least two of your fellow students’ postings.  BUS 352 Week 5 DQ 1 Payment Online BUS 352 Week 5 DQ 2 Copyright Issues

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