How to Maximise Sales Using Direct Email Marketing

1. SMS Marketing Strategy and Tips to Supercharge Your Business The e-commerce industry is rapidly expanding, especially in mobile commerce, or m- commerce. While email marketing has always been one of the most popular ways for marketers to communicate, SMS marketing is swiftly gaining traction. Why? because it can cut through noise more effectively than practically any other channel. Consider that your company's marketing communications could be viewed virtually quickly without the requirement for an internet connection. SMS marketing can assist you in accomplishing this. This blog covers everything about SMS marketing, including the best practices, top ideas, and examples to help you get started with SMS for boosting e-commerce sales. What is SMS Marketing? But before that, for those who are new, let us define SMS marketing. The practice of providing promotional content by text message is referred to as SMS marketing. SMS marketing is when you send text messages to your subscriber list. SMS marketing is primarily a method for communicating offers and other data to existing clients who have given you permission to send them text messages. Obtaining authority to transmit messages is the key.

2. Top 3 Reasons To Use SMS Marketing As a Marketing Tool Getting your service or product next to your target audience is one of today's most difficult marketing issues. Our inboxes are overflowing due to information overload, and advertisements are so frequent on our social networks that we no longer notice them. This is when SMS comes into play. 1.SMS marketing is designed for mobile Commerce According to a recent study, 46% of people spend 5-6 hours each day on their smartphones in their spare time. As a result, companies must invest in mobile-friendly marketing. SMS messages, fortunately, make this simple because they are meant to be read on mobile devices. 2.Higher opening rates lead to better engagement People are not only opening SMS messages but also responding to them. Furthermore, according to a study, SMS messages earn significant levels of engagement from shoppers all over the world. 3.Using their prefered communication medium helps connect with shoppers SMS also allows you to communicate with customers in the method they choose. People want to know what's going on and to feel important to brands. Whenever your company uses text messaging to keep customers informed about specials, events, and other relevant news, they feel cared for and included in the process. How to Get Started Using SMS Marketing So you know why you should employ SMS marketing services, but where do you begin? Here's a primer on how to send your first SMS marketing message. 1.Narrow down and define your goals As with any marketing venture, start with a goal in mind and figure out exactly what you really want to accomplish with this new channel. For example, you may begin by lowering cart abandonment and customer service calls. Then, you can customise your SMS text messages to tell customers that they have left products in their shopping cart or to give them post-purchase order reminders. 2.Find a great SMS marketing service provider to partner with When you've refined your focus, it's time to choose the ideal partner. Prioritise working with an SMS marketing service provider who is goal-oriented and can also scale with you as your SMS channel grows.

3. 3.Focus on growing your subscriber list After you've decided on a new SMS marketing tool, it's time to start building your subscriber list. Of course, one of the most crucial aspects of SMS is compliance. Because SMS marketing is a permission-based channel, it's critical that all components of your campaign, especially list growth, are done in a completely compliant manner. 4.Launch your first campaign Take your time at first to try different things and figure out what works well for your e- commerce company. 5.Continue testing Don't expect to hit a home run right in the first time. Or the second option. Or one hundredth. Evaluate the results and analytics you established for your SMS marketing campaigns to discover what you're doing well and where you can improve. Continue to experiment with different messages, times and days, promotions, and workflows to find the perfect SMS approach for your eCommerce store. Best E-commerce SMS Marketing Practices Now that you've established an SMS marketing strategy, let's go through some key best practices to help guarantee that your efforts succeed. 1.Add value to your customers Whenever you reach out, make absolutely sure there's something useful to offer, such as ●A one-of-a-kind or exclusive deal—particularly one that is only available to your SMS list. ●A time-sensitive offer, such as a special price for the rest of the day on products you need to get rid of. ●Customers who want to participate in an event will need this information. ●Introductions to new items or services, especially if you're offering first dibs to your SMS list. 2.Keep it simple, short, and to the point Be as minimal as possible. These text messages are being viewed on little screens by people. Avoid sending a series of SMS and stick to a single call to action (CTA). Remember that most people still pay a premium for text messages, therefore using three texts to deliver one message will irritate them. 3.Personalise the SMS marketing campaign Simultaneously, make sure you're leveraging your brand voice whenever possible, and take the time to customise your communications.

4. You can accomplish this by making sectioned lists and texting groups about the topics that most interest them. Include people's names in data automation messages whenever possible. Some Examples of SMS Marketing To Send To begin connecting with your customers, you can send two types of messages: transactional and broadcast. Transactional SMS is when a text message is sent in response to an activity. You can set up prompted text messages, similar to email, to respond to a customer's action, such as signing up for communications, placing an online order, or attending an event. Broadcast SMS are scalable marketing messages that, while not directly prompted by previous activity, should nonetheless be extremely relevant to customers. You may verify their relevance by directing subscribers to a preference centre when they opt-in and using demographic data to customise your content, such as age or geolocation. Here are some transactional and broadcast message samples. 1.Complement welcome emails with SMS texts Automated welcome email programmes can provide numerous advantages, ranging from improved customer experience to increased engagement rates. And by including SMS in the mix can help you succeed. Also, just as you would in an email, emphasise any benefits of joining up. 2.Send quick order confirmation and after-sale updates Text message order updates help to strengthen your SMS strategy. Consumers who are well- informed are satisfied customers. A great customer experience includes regular updates on the status of clients' orders, including shipment and delivery times. 3.Automated data triggered SMS marketing messages Meet customers related to the moments which matter to them, from reminders to anniversaries and abandoned cart texts. You can also increase holiday revenue by meeting customers on the go. A simple, clean email paired with timely, tailored SMS messages is a must-have for the holidays. You can seamlessly gather names and personal details with the correct omnichannel marketing automation technology to add an extra degree of personalisation to your texts. 4.Deliver “new arrivals’ notifications to speed up purchases Use SMS marketing messages to notify customers about new product releases. This is an excellent example of when an SMS message may be preferable to an email, especially if the product is in high demand. In addition to increasing internet traffic, fresh product updates are an excellent approach to encourage customers to visit your store in person.

5. 5.Introduce flash sales to drive quickness Text notifications might help you supplement your email marketing approach. Customers that have previously purchased from you may only need a gentle nudge to return and renew their order. 6.Keep the conversation going with content-driven communication Enhance customer experience by delivering value-driven engagements directly to the consumer's smartphone. Enquire how they enjoyed the product they bought, or show them a video of innovative ways they could use the goods. SMS is an excellent medium for delivering compact, to-the-point content since it is quick, direct, and clear. Wrapping Up It is simple to get started with SMS marketing. Decide what your message is and why it is important. Ask them if you can send them messages, and then hire an SMS market service provider. Then, begin sending messages to your customers. Keep them concise and interesting, and don't overstate your welcome by appearing on people's cell phones on a daily basis. The more you integrate SMS messaging and analyse your results to see what you can do in the future, the more potent this marketing too can become. References: https://mmw3degrees.blogspot.com/2022/07/how-to-maximise-sales-using- direct.html 2/2-6 Orion Rd, Lane Cove, NSW (New South Wales) 2066, Sydney, Australia. https://mmw3degrees.com.au/ contact@mmw3degrees.com.au 61294271555