Other people see things and say ‘Why?’ …. But I dream things that never were and say ‘Why not?’

1. Other people see things and say ‘Why?’ …. But I dream things that never were and say ‘Why not?’ George Bernard Shaw

4. WELCOME TO ALL OF YOU- Working Environment RAHUL JAIN (Striving for excellence) BCOM (H), MBA, FCS

5. Aim of the Module • To train and develop students to become Effective Working Professionals. • To understand the planning process required for setting up a small business in the makeup, fashion and beauty industry.

6. If your canvas is not right, the painting will never be perfect.  - By Micky Contractor

7. COURSE GUIDELINES • Meaning of Working Environment & Entrepreneurship • Various types of Opportunities in Fashion/Make Up& Beauty Industry. • Steps to set up an Enterprise • Banking and finance • Industrial / commercial laws • Project identification and compilation of project reports

8. Learning Outcomes • Understand what it takes to be an entrepreneur • Understand how to raise funds • Have an idea of regulatory requirements of staring and running a business • Be able to create a rudimentary business plan

9. Focus Points • Entrepreneurship – the motivations, the risks, rewards, impact • Seeing opportunities, identifying profitable opportunities • Creating a business plan- its content and importance as a tool • Starting a company and the regulatory requirements • Raising money to start the business-bootstrapping, enrolling investors to your plan • Getting loans- what do banks need • Selling and getting the first clients • What makes my business different than competition? • Building a team- getting people to believe in the venture • Making mistakes, changing plans, mutilating, adapting to what customers want • Cash flows – the oxygen of any business • Project- creating a business plan and presenting to potential investors/stakeholders

10. Our Strategy for achieving these Objectives? • Concepts, Cases and Class Discussion • Punctuality, Participation and Preparation (Its compulsory to bring your own calculators, Pen, Stationary, Registers, Prescribed Book, Printouts of the Emailed documents- Otherwise necessary disciplinary action will be taken) • Judgment challenge • Learning to communicate ideas • Learning from each other • Learning through discovery

11. Some Important rules • Switch off your Mobiles • Attendance rules will be strictly applied • Non completion of Assignment will lead to strict disciplinary measures • Students can gather additional bonus points by being a “Star Performer” in the whole course. • Students falling in the “Improvement category” would be penalized. • If Attendance is less than 75% then one grade will be reduced in respective Viva/Exam/Log Process.

12. KIMBERLY BOSSO

13. ABOUT KIMBERLY BOSSO • Based in Los Angeles, Celebrity Makeup Artist Kimberley Bosso is widely known around the globe as the go-to makeup artist among the industry's best. • She has done her course from Cinema Makeup School, located in Los Angeles, California, specializes in special makeup effects, beauty, body painting, airbrush makeup, hairstyling, fashion, film, and TV. It is one of the top Hollywood make-up schools in the entertainment industry that provides career training and education . • Her celebrity client list consists of Andy Garcia, Marissa Tomei, Taryn Manning, Jackie Jackson, Justin Bieber, Nancy Reagan, Aly and AJ Milchalka, and reality stars Snooki and J-Woww to name a few. • Kimberley's work has been in publications such as Lucky, Elle, Vogue, Rolling Stone, Popstar, and Modern Bride among others. • Kimberley Bosso is a Los Angeles makeup artist and works in the fields of of commercial, editorial, celebrity, film, runway, TV, Hollywood red carpet events, weddings, and music video.

14. Case of IPL • Out of Box “Thinking” • Able to raise around $2 billion for BCCI • One of the Most successful Cricket tournament • Satisfied all the stakeholders of the Cricket

15. Entrepreneurship

16. Today… • Introduction to Entrepreneurship • Entrepreneurial Competencies • Economic Development

17. If you win a 10 crore lottery. What kind of work would you be doing?

19. Entrepreneurial Spirit • Being Different • Having Fun • Converting Idea into Success • Vision creates Opportunities, Execution Creates Magic

20. What is Entrepreneurship? • Organizing a business venture and assuming the risk for it. • “An entrepreneur is a person who is willing and able to convert a new idea into a successful venture.” • Entrepreneurship is a process of converting a new idea into a successful venture

21. Entrepreneurship • Founding entrepreneur who identifies the opportunity and moves to exploit it commercially. • Often it is the founder (or founding team) who possesses much of the technical and managerial knowledge that make-up the tangible and intangible assets of the firm. In sum, an entrepreneur’s expanding knowledge base and absorptive capacity becomes an entrepreneurial firm’s competitive advantage” (Alvarez and Busenitz 2001, p.766).

22. What is Entrepreneurship? • Practice of starting new organizations or revitalizing mature organizations • Particularly new businesses in response to identified opportunities. • Entrepreneurial activities has a vast range • It ranges in scale from solo projects to major undertakings creating many job opportunities. • Entrepreneur is one who organizes, manages and assumes the risk of a business enterprise.

23. Who is an entrepreneur ? • He who has a vision • Has the hunger to make something from nothing • Is Never Finished • The Risk Factor • He is having fun!!!

24. The Art of Entrepreneurship • Most Crucial Resource  PEOPLE • Leadership • The Military Concept • Sun Tzu's The Art of War, Chang Yu says: "Benevolence and righteousness may be used to govern a state but cannot be used to administer an army. Expediency and flexibility are used in administration an army, but cannot be used in governing a state." • Entrepreneurial Venture – Neither an army nor a state • Middle of Leadership extremes • Motivation

25. Wage Employment Work for Others Follow instructions Routine job Earning is fixed, never negative Can choose from: Government Service Public sector Private sector Entrepreneurship Own boss Make own plans Creative activity Can be negative sometimes Can choose from: Trade Product or Service Enterprise Entrepreneurship vs. Wage Employment

26. Initiative Sees and Acts on Opportunities Persistence Knowing/Information Concern for High Quality of Work Commitment to Work Contract Efficiency Orientation Systematic Planning Problem solving Self-confidence Assertiveness Persuasion Use of Influence Strategies Monitoring Concern for Employee Welfare Entrepreneurial Competencies

27. Economic Development • Wealth creation • Creation of jobs • New technologies • Improved products & services • Improved standard of living • Development of new markets • Better/Optimal utilization of resources

29. Fashion Entrepreneurship Fashion entrepreneurship is about combining fashion, business, and technical knowledge Some things can be outsourced or bought in…but some things are critical for the fashion entrepreneur or the management team.

30. Famous Fashion Entrepreneurs • Ralph Lauren – the designer who provided luxury at all price points. • He sold the clothes, but he also sold the fantastic, romanticized lives of the people who wear the clothes—the look of success. • Ralph Lauren said “People ask how can a Jewish kid from the Bronx do preppy clothes? Does it have to do with class and money? It has to do with dreams.”

31. Critical Capabilities Capability 1: Ability to develop a new symbolic language - a style - that is experienced as distinctive, consistent, and new. Capability 2: Ability to manage the process of communication on which fashion depends.

33. Capabilities • Ability to understand and manage strategic, marketing, financial and branding issues for the fledgling firm.

34. A man whose tapered fingers have caressed the skin of innumerable beauties as he wields his brush and puff to create magical transformations on the faces of many.

35. He started his career with the1982 block buster Saath-Saath and since then Mickey has worked on over hundreds of films and spent the last three decades doing up stunners like Aishwarya Rai, Priyanka Chopra and Kareena Kapoor. But one of Mickey's biggest achievement was bringing the cosmetics giant MAC to India. Being the director of MAC, he has been responsible for customizing and re-interpreting the international trends to Indian  skin tones.

36. PASSION COLLAGE • List 10 possible passions; put a star next to the five that seem to resonate most powerfully with you:

37. PASSION • American designer Tom Ford graduated from Parsons The New School for Design with a degree in architecture, but soon realized his love for fashion while interning at Chloe's press office. He has gone on to work for Perry Ellis, completely transform the Gucci brand, and become Creative Director for Yves Saint Laurent. • In 2005 he announced the creation of the TOM FORD brand and its first flagship store opened two years later on Madison Avenue in NYC.

38. Example

41. Passion Collage- Example

42. Individual Assignment: – I (To be shown in Vth class) Individual Assignment Make a folder/file of Learning Journal and Assignments • Individual Assignment- Writing of Key learnings of Videos, Readings & Class 1 in Learning Journal file (One page) 2) Individual Assignment:  One page on start up lessons from: http://www.entrepreneurswebsite.com/2010/12/27/10-startup-lessons-from-the-bollywood-movie-band-baaja-baraat/ • Individual Personality exercise- Write the Vision statement of your life ( Both professional and personal) & Short term professional goals. ( In A4 sheet) Refer : www.finishingschool.pbworks.com, rahuljain16@hotmail.com, 9811228852

43. Class Assignment – End Group/Individual Assignment- Maintain a file: 1) Use Chart paper/ Poster Identify a song or any other metaphor which is related to your one of the professional passion/end term project.( Get the song in the next class) and collage in a chart. ( Showcasing pictures related to your passion/end term project.) Check examples in the PPT. Refer : www.finishingschool.pbworks.com, rahulkjain16@gmail.com, 9811228852

44. Readings for the Next class • Idea and Opportunity (PPT Document) • Business News

45. VIVA • Last class ( First three class topics & Assignments)