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A Business! One Advisor’s Journey

A Business! One Advisor’s Journey. ‘Be your Best’. Darryn Snooks, CFP, DipFP, SA Fin, GAICD. DRAFT XX yr Strategy Map for XXX. Productivity. Growth. Increase in Shareholder Value. Financials. Outcomes. Strategies. Client Satisfaction. Client Value Proposition. Outcomes. Strategies.

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A Business! One Advisor’s Journey

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  1. A Business!One Advisor’s Journey ‘Be your Best’ Darryn Snooks, CFP, DipFP, SA Fin, GAICD

  2. DRAFT XX yr Strategy Map for XXX Productivity Growth Increase in Shareholder Value Financials Outcomes Strategies Client Satisfaction Client Value Proposition Outcomes Strategies Internal Processes Innovation Customer Mgt Operational Excellence Outcomes Strategies People Outcomes Strategies

  3. 2 yr Strategy Map for Trilogy FP to June 2006 Productivity Growth Increase in Shareholder Value Financials $3M Revenue 40% of TDR new business 25% profit/Rev Ratio $7M Bus Value Outcomes Develop and enhance quality COI strategy Develop strategy for achieving organic growth or potential acquisition. Pricing structure/model developed & implemented Implement appropriate risk controls Strategies Client Value Proposition Client Satisfaction Existing clients upgraded into higher category and service packages All clients on service packages Attract ideal clients Satisfying & delivering to client needs (honouring agreement) Outcomes Develop a passive client strategy (and active strategy to uplift, including mentoring junior advisers) Design, develop & implement service packages & categorise clientsaccordingly Build a robust referral process & reward / recognition structure Survey & understand what clients value. Implement process to ensure delivery is aligned to client value. Strategies Innovation Customer Management Operational Excellence Process Dependant Business including streamlined & efficient A2C Holistic Offering Fully Segmented Client Base Recognised as a leading business, both in FS and general business Internal Process Outcomes • Introduce Holistic Approach to Financial Planning - process & implementation • Reduce Principal Dependency via total resource application • Refine & document A2C processes Categorising to identify valued clients & align to service packages -ongoing model Research appropriate awards Strategies People Retention of key staff Skilled, competent and motivated people Practice Manager 2 CSMs per Snr Adviser Employer of choice Outcomes Develop a career planning / pathing strategy Introduce Graduate Program and a mentoring & personal development program Create Effective Organisational Structure & job descriptions / accountabilities Develop a Recruitment policy and a motivating reward & recognition structure Strategies

  4. 1 yr Strategy Map for Trilogy FP to June 2005 Productivity Growth Increase in Shareholder Value Financials $2.1M Revenue 40% of TDR new business 25% profit/Rev Ratio $7M Bus Value Outcomes Develop strategy for achieving organic growth or potential acquisition. Pricing structure/model developed & implemented Implement appropriate risk controls • $150 K - 5 new Corp clients • $150K - 50 new clients from CoI’s • $300K from acquisition and organic growth Strategies Client Value Proposition Satisfying & delivering to client needs (honouring agreement) Client Satisfaction Owner: Existing clients upgraded into higher category and service packages All clients on service packages Attract ideal clients Outcomes • Survey & understand what clients value • Design, develop and implement services packages Develop a passive client strategy (and active strategy to uplift, including mentoring junior advisers) Design, develop & implement service packages & categorise clientsaccordingly Build a robust referral process & reward / recognition structure Strategies Owner: Innovation Customer Management Operational Excellence Process Dependant Business including streamlined & efficient A2C Holistic Offering Fully Segmented Client Base Recognised as a leading business, both in FS and general business Internal Process Outcomes • Reduce Principal Dependency via total resource application • Refine & document A2C processes • Introduce Holistic Approach to Financial Planning - process & implementation Categorising to identify valued clients & align to service packages -ongoing model Research appropriate awards Strategies Owner: Skilled, competent and motivated people People Retention of key staff Practice Manager 2 CSMs per Snr Adviser Employer of choice Outcomes Introduce Graduate Program and a mentoring & personal development program Develop a career planning / pathing strategy Create Effective Organisational Structure & job descriptions / accountabilities Develop a Recruitment policy and a motivating reward & recognition structure Strategies Owner:

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