Sustainability and Carbon Neutrality for the Tourism Sector in Jamaica

1. Sustainability and Carbon Neutrality for the Tourism Sector in Jamaica

2. “The Caribbean islands – especially Jamaica, Barbados and Aruba – are considered to be the world leaders in sustainable tourism. Almost 40% of the eco-certificates awarded by Green Globe have so far gone to this region. So it is in the interests of all stakeholders that they preserve this leadership”, • The Caribbean The Impact of Travel & Tourism on Jobs and the Economy (WTTC)

3. Conceived at the Rio Earth Summit in 1992, Green Globe was created by the World Travel and Tourism Council, World Tourism Organization and Earth Foundation. • After more than 15 years, Green Globe remains the world’s premier brand for sustainability in travel and tourism. • Green Globe member clients across 50 countries in Africa, Asia/Pacific, Caribbean, Europe, Latin America, Middle East, and North America.

4. Green Globe certification programs: • Hotels and other tourism businesses • Tourism communities • Ecotourism operators • Precinct planning and design • Facility siting and design • Sustainability and Carbon Neutrality

5. Benefits to Member Clients • Independent Verification - Green Globe provides member clients independent verification of their achievements; • Increased profitability – there is incontrovertible evidence that superior environmental performance improves the risk management, profitability, and overall financial performance of organisations; • Leadership position -Enhancement of Green Globe member clients position around the world to include recognition for achievements in environmental and social sustainability; • Raised Awareness - Improved awareness amongst government agencies, resort areas, businesses and their employees, tour operators, suppliers and communities regarding commitment and initiatives; and • Corporate Social Responsibility (CSR) - An opportunity for Green Globe member clients to be recognized for CSR through environmental and social commitment and leadership.

7. Communication • Alliance with Travel Mole & Travel Mole.tv • Enhanced news distribution for Green Globe • Development of a Green Globe VISION co-branded online community and newsletter • Audio and Video content posted to TravelMole and TravelMole.tv • Travel and Tourism event sponsorship • Brand visibility for Green Globe • Leveraging travel and tourism industry relationship TravelMole Group Chairman and Publisher Charles Kao representing Green Globe at worldwide Travel and Tourism Industry events.

8. Communication Examples In April 2008, Green Globe entered into an agreement with Accor / Novotel. TravelMole.tv covered the live new conference Green Globe sponsors TravelMole coverage of the Global Travel& Tourism Summit in Dubai, UAE, 20-22 April 2008. Green Globe sponsors TravelMole’s coverage of the PATA CEO Challenge in Bangkok, Thailand, 29-30 April 2008 Accor Executives Announce Green Globe Certification of 400 Novotels on TravelMole.tv

9. Global delivery and support partners

10. Global Globe in Jamaica First 4 hotels in the world receive Green Globe certificates at World Travel Market First hotel chain in the world certified (Sandals/Beaches) First hotel school certified and curriculum adopted (HEART Runaway Bay) Hosted 2nd Green Globe International Conference Two resort areas benchmarked under community program – Port Antonio and Treasure Beach

11. Sustainability and Carbon Neutrality Plan (SCNP) for Tourism Destinations Research and Design (3 months) Financing and Program Implementation (1-5 years) Measurement and Management (on-going) Change and Communications (on-going)

12. Phase 1 – Research and Design Retain international experts in travel and tourism, climate change and carbon financing Organize stakeholder workshop to define scope of SCNP and form working group Conduct research on Jamaica’s tourism sector environmental, social and carbon footprint Formulate Jamaica’s sustainability and carbon neutrality strategy for the tourism sector Design transformational programs government agencies, private sector businesses, consumers and communities Identify sources of financing for program implementation Conduct stakeholder workshop to adopt SCNP Strategy and Action Plan

13. Examples of SCNP Interventions Energy efficiency and renewable energy generation in the accommodations sub-sector Improved infrastructure and public services in tourist resort areas Flexible fuel and hybrid rental and taxi vehicles Reforestation of Forest Reserves and private lands Replanting of coastal mangrove areas Vulnerability assessment and adaptation in tourism resort areas

14. Possible Sources of Financing Self-financing by tourism businesses for cost savings Government financing (e.g., Tourism Enhancement Fund) for sector programs Government incentives for importation of qualifying equipment (e.g., solar and hybrid vehicles) International financing institution loans (e.g., World Bank Carbon Investment Fund) Carbon Financing for government sanctioned trading and off-set schemes Private foundations (e.g., World Health and Education Foundations) Corporate social responsibility financing Visitor contributions

15. Measurement and Management Endorsement of SNCP strategy, action plan and stakeholder working group Benchmark social, environmental and carbon footprint Establishment of SNCP reporting system Periodic review of milestones and achievement against SNCP action plan and targets Verification of “additionality” in terms of carbon credits

16. Change and Communication Publicize Jamaica’s leadership in terms of commitment sustainability and carbon neutrality Document contribution toward Jamaica’s targets under international agreements (e.g., Kyoto Protocol) Case studies of benefits and success stories to mainstream interventions Publicize major milestones and achievement in travel and investment circles Brand Jamaica as Sustainable and Carbon Neutral Destination Transfer tourism sector experience to other ministries and other sectors

17. Introduction • About Wallace Partners • MCI-Group • Meeting Professionals International • Kaiser Permanente • Genentech • ValleyCrest

18. Overview • Introduction • What is sustainability? • Who’s interested? • Who’s acting? • What resources are available? • What are the emerging trends? • How do you use this information?

19. Like any good industry you need some lingo . . . What is Sustainability? • CSR – Corporate Social Responsibility • SD – Sustainable Development • CC – Corporate Citizenship • BE – Business Ethics • CG – Corporate Governance • TBL – Triple Bottom Line • ESG – Environmental, Social and Governance • Footprint – Environmental & Carbon Transparency, Materiality, Accountability, Balanced Reporting, Stakeholder Engagement

20. Who is interested?

21. More than 90% of CEOs are doing more than they did 5 years ago to incorporate environmental, social, and governance issues into strategy and operations: 72% of CEOs:corporate responsibility should be embedded fully into strategy and operations 59% of CEOs: corporate responsibility should be embedded into global supply chains Who’s Acting?

22. Voluntary Reporting Global Report Output by Year

23. Voluntary Reporting Global Report Output by Type

24. Voluntary Reporting

25. Accor • Has registered CSR reports for 2005, 2006, & 2007 on CorporateRegister.com • Is a UN Global Compact member • Has a Sustainable Development Department • Member of UNEP/UNESCO founded Tour Operator Initiative (TOI) • Develops sustainable partnerships with other companies

26. Hotel Groups Going Green

27. Accor • Sustainable Development Management at Accor • Set up a group-wide Sustainable Development Committee • General Secretariat, Human Resources, Environment, Procurement, Development, Corporate Communications, Financial Communication and Operating Departments • Meets once every two months to validate Accor decisions in terms of its Sustainable Development principles • Sustainable Development Manager position created in 2002 • Environment Department has become part of the Sustainable Development Department for efficiency and policy consistency • Department supported by a worldwide liaison agent network of 70 people

28. Accor • Accor – EDF Partnership (www.edf.fr) on sustainable development projects • EDF will contribute expertise in terms of... • Demand-site management of energy (DSM) • Creation of hotels with HEQ (High Environmental Quality) • Development of pilot projects • Accor… • advises EDF on the management of its future corporate university • supplying services within framework of its different sectors • Tour Operator Initiative (TOI) for Sustainable Tourism Development member • Working group for sharing & disseminating environmentally friendly practices and take sustainable development into account for tours

29. Cushman & Wakefield • Sept. 2007, launched environmental & sustainability team (London) • Team advises clients on environmental, sustainability and energy requirements and considerations • Purchase, disposal, occupation and development of land & buildings • EIAs and sustainability statements in support of planning applications, BREEAM assessment • Advice on options for energy efficiency, renewable energy, and compliance with related policies • Client strategies and advice for building sustainable property portfolios

30. Cushman & Wakefield • Dec 2007 - Won California's 2007 Governor's Environmental & Economic Leadership Award (GEELA) together with Adobe Systems Incorporated • California's highest and most prestigious environmental honor • Sole "Big 3" Commercial Real Estate Svcs firm honored w/such an award in 2007 • Sustainable practices and services showcased at Adobe's San Jose HQ • Recognized for extensive work with Adobe in green retrofitting the company's one million square foot corporate headquarters • Initiatives include: • installing drought resistant landscaping • diverting waste • installing technology to reduce energy consumption • Contribute to a total ROI of approx. 120% • Reduced GHG emissions through reduction in electricity and natural gas use • Significant efficiencies in water consumption achieved through reduction in domestic water use and implementation of irrigation best practices

31. MPI Members Going Green

32. MCI – here or later • Case Study on MCI could go here: “An MPI Member in Action” – would fit nicely with title of webinar • Could wait until almost the end? • After trends then a “how to use this information MCI” • Would like you to cover: • Internal – commitment/action • External – UN Global Compact • Engagement / Involvement • Clients – Estoril – Green Globe • Associations – GMIC • Standards – BS8900 / Other • Most of this is captured by the PPT you sent.

33. Resources for assessing the market Corporate Activity Global Reporting Initiative United Nations Global Compact CorporateRegister.com Local Government Activity ICLEI

34. Global Reporting Initiative • Over 1,000 organizations (both private and public sector) across 60 countries report using some version of the GRI Guidelines http://www.globalreporting.org

35. Who’s involved in the GRI? GRI Organizational Stakeholders GRI Reporters

36. United Nations Global Compact • Over 6,000 participants, including over 4,600 businesses in 100 countries around the world www.unglobalcompact.org

37. Who’s on the UN Global Compact?

38. CorporateRegister.com 18,000 Reports – 4,500 Companies – 91 Countries – 90% of Reporting Companies

39. Resources for assessing the market Corporate Activity Global Reporting Initiative United Nations Global Compact CorporateRegister.com Local Government Activity ICLEI

40. ICLEI Local Governments for Sustainability Association of 961 cities, towns, counties and their associations in 67 countries worldwide

41. ICLEI: www.icleiusa.org/success-stories/climatemap

42. Emerging Trends Increasing Action & Involvement: • Governments • ICLEI > 450 local governments • US Conference of Mayors > 850 mayors • Cool Cities > 1100 city representatives • Professional Associations • Traditional Going Green • Green Specialists

43. CSR Oriented Associations

44. Using market resources to enhance your sustainability initiatives MCI Group A Case Study

45. MCI – here or later • Case Study on MCI could go here: “An MPI Member in Action” – would fit nicely with title of webinar • Could wait until almost the end? • After trends then a “how to use this information MCI” • Would like you to cover: • Internal – commitment/action • External – UN Global Compact • Engagement / Involvement • Clients – Estoril – Green Globe • Associations – GMIC • Standards – BS8900 / Other • Most of this is captured by the PPT you sent.

46. Mosquito Island, British Virgin Islands (Caribbean) • Owned by Richard Branson • Huge green 20-villa luxury resort • Will be powered by wind & hydro • Sustainable building designs eliminate need for air conditioning • Organic gardens for all food served • Bio-fueled beach buggies • BVI planning department positive of the concept • Branson launching eco-consulting group for the region called Virgin Green Owls • Firm will help other resorts and projects go carbon-neutral