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Advance Auto Parts. Vic Stewart Assistant Vice President Corporate Purchasing. Business to Business Marketing. “The Buyer’s Perspective”. Advance Auto Parts. Founded by Arthur Taubman in 1932 Headquartered in Roanoke, Virginia 3 Stores 2 in Roanoke, VA 1 in Lynchburg, VA.
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Advance Auto Parts Vic Stewart Assistant Vice President Corporate Purchasing
Business to Business Marketing “The Buyer’s Perspective” DM Meeting September 29 - October 1, 2000
Advance Auto Parts • Founded by Arthur Taubman in 1932 • Headquartered in Roanoke, Virginia • 3 Stores • 2 in Roanoke, VA • 1 in Lynchburg, VA DM Meeting September 29 - October 1, 2000
The Advance Promise “With quality parts and dedicated people, our goal is to serve you better.” DM Meeting September 29 - October 1, 2000
Advance Auto Parts Business Philosophy • Make Advance Auto Parts a Special Place to Work! • Serve Our Customers Better than Anyone Else! • Make Enough Profit to Accomplish #1 and #2! DM Meeting September 29 - October 1, 2000
Who is Advance Auto Parts? DM Meeting September 29 - October 1, 2000
Advance Auto Parts • Nation’s 2nd Largest Automotive Aftermarket Retailer • $3.4 Billion in Sales • 2420 Stores in 37 States, Puerto Rico, and Virgin Islands • Trade as Advance Auto Parts, Discount Auto Parts, and Western Auto Parts (PR and VI) • 500 + Western Auto Wholesale Stores DM Meeting September 29 - October 1, 2000
Company Growth 1995 - 2000 • 1995 - $602,559,000 - 536 stores • 1996 - $705,983,000 - 649 stores • 1997 - $848,108,000 - 814 stores • 1998 - $1.22 Billion - 920 stores • Acquired Parts America/Western Auto 10/98 • 1999 - $2.2 Billion - 1617 stores • 2000 - $2.29 Billion - 1729 stores DM Meeting September 29 - October 1, 2000
Company Growth 1995 to 2000 • Sales grew $1.685 Billion or 379% • Store count increased 1193 stores or 323% DM Meeting September 29 - October 1, 2000
Company Growth 2001 • Reported Record Sales and Operating Income • Comp Store Sales Increase of 6% led Industry • YE Sales • $2.5 Billion • 1802 stores • Top 80 Retailer in U.S. DM Meeting September 29 - October 1, 2000
Company Growth 2002 to 2005 • Project Continued Growth • 2002 - $3.33 Billion - 2412 stores • Open 125 New Stores/Convert 200 • 2003 - $3.63 Billion - 2562 stores • Open 150 New Stores/Convert 200 • 2004 - $3.97 Billion - 2737 stores • Open 175 New Stores/Convert 200 • 2005 - $4.365 Billion - 2937 stores • Open 200 New Stores DM Meeting September 29 - October 1, 2000
Company Growth 2002 to 2005 • Acquisition of Discount Auto Parts • 675 Stores • 420 in Florida and 255 in GA, AL, LA, MS, SC • Projected Sales Increase • $1.86 Billion or 74.2% over 4 Years • Projected Store Location Increase • 1135 stores or 62.9% over 4 Years • Top 65 Retailer in U.S. DM Meeting September 29 - October 1, 2000
Personal Career Info • Joined the Company in March 1985 as Parts Manager in Chesapeake, VA • 68 Stores • Became a Store Manager in 7 months • Managed four different locations over 6 years • Chesapeake, VA; Roanoke, VA; Blacksburg,VA; Burlington, NC DM Meeting September 29 - October 1, 2000
Personal Career Info • Promoted to Division Manager over 14 stores in November 1991 • based in Florence, SC • Promoted to Special Projects Manager in 1992 • Reporting direct to President of Company • Managed Special Projects, Corporate Communications, Media Relations from1992 - 1995 DM Meeting September 29 - October 1, 2000
Personal Career Info • Promoted to Director of Budget & Expenditure Control in 1995 • Promoted to Assistant Vice President Corporate Purchasing in 1997 DM Meeting September 29 - October 1, 2000
Business to Business Marketing “The Buyer’s Perspective” DM Meeting September 29 - October 1, 2000
Corporate Purchasing Department • Responsible for Procurement of all “Non-Retail” Products, Goods and Services DM Meeting September 29 - October 1, 2000
Corporate Purchasing Department • Total Expense Management Responsibility • Exceeds $100 Million Annually • Capital Asset Management Responsibility • Exceeds $1 Billion DM Meeting September 29 - October 1, 2000
Corporate Purchasing Department • Supplies for Offices, Distribution Centers, Stores • $14 Million Annually • Travel for all Team Members • $11 Million Annually • Uniforms • $2.5 Million Annually DM Meeting September 29 - October 1, 2000
Corporate Purchasing Department • Waste Management • $3 Million Annually • Company Auto Fleet • $6 Million Annually • Company Meetings • $5.5 Million Annually DM Meeting September 29 - October 1, 2000
Business to Business Marketing “The Buyer’s Perspective” DM Meeting September 29 - October 1, 2000
Business to Business Marketing What is Business to Business Marketing? DM Meeting September 29 - October 1, 2000
Business to Business Marketing What is the difference between “Buying” and “Procurring”? DM Meeting September 29 - October 1, 2000
Business to Business Marketing Buying - the act of acquiring in exchange for money or its equivalent;to purchase (American Heritage Dictionary) DM Meeting September 29 - October 1, 2000
Business to Business Marketing Procurement - to obtain; acquire. (latin) to take care of for someone else (American Heritage Dictionary) DM Meeting September 29 - October 1, 2000
Business to Business Marketing Our Definition - Anyone can buy. But Procurement requires a complete understanding of the “Big Picture”. DM Meeting September 29 - October 1, 2000
Business to Business Marketing To procure you must understand the following: • Customer Need & Budget • Product Knowledge • Quality • Make Up • Perspective Vendor Market • Vendor Capabilities & Needs • Delivery Mechanisms • Price and Terms DM Meeting September 29 - October 1, 2000
Business to Business Marketing Procurement Requires 4 Steps • Identify Customer Needs • Pre-Qualify Potential Vendors • Formal Bid Process • RFP/RFQ/Reverse Auctions • Post-Validate Potential Vendor Bids DM Meeting September 29 - October 1, 2000
Identifying Customer Needs • Form of Internal Marketing • Define Scope and Type of Need • “One on One” Discussion • Special Requests, Large $ Purchases, New Items • Requisition Process • Standard Product Requests like Equipment, Furniture, etc... • “On-line” Ordering • Office Supplies DM Meeting September 29 - October 1, 2000
Pre-Qualifying Potential Vendors What are the “Most Important” Issues? DM Meeting September 29 - October 1, 2000
Pre-Qualifying Potential Vendors • Vendor Reputation and Integrity • Product Quality • Manufacturing Capability/Availability • Manufacturer Direct vs Third Party Distributor • Delivery Mechanisms • “Just In Time” vs “Make and Hold” • Delivery Fleet vs Common Carrier • Price and Terms DM Meeting September 29 - October 1, 2000
Vendor Reputation and Integrity • A Successful Vendor Will Focus on the Customer’s Needs, NOT Making the Sale • A Successful Vendor Will “Under Promise and Over Deliver” • A Successful Vendor Will Deal Reputably and with Integrity • A Successful Vendor Will Know Their Limitations and Say “NO” If They Can Not Meet the Customer’s Needs DM Meeting September 29 - October 1, 2000
Price and Terms When do “Price and Terms” Become the Single Most Important Issue? DM Meeting September 29 - October 1, 2000
Price and Terms • “Price and Terms” Become the Single Most Important Issue When Purchasing a “Commodity” Item DM Meeting September 29 - October 1, 2000
Formal Bid Process What is a Request for Proposal/Request for Quote? DM Meeting September 29 - October 1, 2000
Formal Bid Process • A formal written document presented by the “Procurement Specialist” to a “Perspective Vendor” DM Meeting September 29 - October 1, 2000
Formal Bid Process • The Document should contain: • Well-Defined Explanation of Product Need • Time Parameters • Length of Agreement • Delivery Expectations • How, When, Where? • Product Usage Information (Expected Annual Qty) • Terms DM Meeting September 29 - October 1, 2000
Formal Bid Process “The Cutting Edge” in Procurement • Internet Based B2B Trading and Procurement • Ariba, Commerce One, Global Net Exchange and Others • Two Types • “Pre-Determined” Vendor Groups • Reverse Auctions DM Meeting September 29 - October 1, 2000
Internet B2B Trading and Procurement • Expedites the Procurement Process • Reduces Internal and External Costs • Reduces Product Costs DM Meeting September 29 - October 1, 2000
Internet B2B Trading and Procurement How do the B2B Trading and Procurement Sites Work? DM Meeting September 29 - October 1, 2000
Internet B2B Trading and Procurement • “Pre-Determined” Vendor Group Sites like Ariba and Commerce One • Allow Business to Procure from Other Companies Direct via Internet • Both Buying and Selling Companies Purchase Memberships • Streamlines Process and Reduces Expenses DM Meeting September 29 - October 1, 2000
Internet B2B Trading and Procurement • “Potential Pitfalls” • Valid Suppliers may not be Members • Limits Availability • Can Not Always Negotiate Price and Terms DM Meeting September 29 - October 1, 2000
Internet B2B Trading and Procurement • “Reverse Auction” Networks like Global Net Exchange (GNX) • Allow Business to Procure from Other Companies Direct via Internet • Buying Company Purchases Membership • Selling Companies May Purchase Memberships if Desire to Join Vendor Database • Streamlines Process and Reduces Expenses DM Meeting September 29 - October 1, 2000
Internet B2B Trading and Procurement • Difference in “Reverse Auction” Networks like Global Net Exchange (GNX) • Selling Companies May Be Invited by Buyers to Participate at “No Cost” • Multiple Vendors Participate Simultaneously in “Real Time” On-line Auction • Competitive Market “Almost Always” Creates Lower Prices • Buying Company Pays % of Total Auction Volume to GNX as Auction Fee DM Meeting September 29 - October 1, 2000
Strategic Business Initiatives • Determine Strengths and Weaknesses • Bundling vs Unbundling DM Meeting September 29 - October 1, 2000
Strategic Business Initiatives • Bundling vs Unbundling • 1995 Bundled Majority of Supplies • Gain Control • Gather Information through Reporting • Reduce Costs • 1998 Began to Unbundle • Store Bags - Direct from Manufacturer • Achieved Costs Reduction Exceeding $250,000 Annually • 2001Continued Emphasis on Unbundling and Buying Direct From Manufacturer DM Meeting September 29 - October 1, 2000
Strategic Business Initiatives • Determine Strengths and Weaknesses • Bundling vs Unbundling • Define Core Competencies • Eliminate Inefficiencies • Improved Technology • E3 Procurement Technology • New Store Kits • Direct Ship vs Staging Warehouse DM Meeting September 29 - October 1, 2000
Strategic Business Initiatives • Electronic Summary Billing • Goal of One Detailed Summary Bill for Vendor • Continue Managing Consumption While Decreasing Unit Cost • 2002 - 2005 Goal - Reduce Costs by $3.0 Million per Year • Extended Terms DM Meeting September 29 - October 1, 2000
Strategic Business Opportunities • SKU Mix Product Review • Eliminate Unnecessary Items • Question Product Use and Life • Develop Storenet • Provide On-line Catalog of SKUs • Use Vendor Graphic Support • Develop New Process • Identify Efficiencies and Shared Savings DM Meeting September 29 - October 1, 2000
Other Marketing Opportunities • Sports Marketing • NASCAR and NHRA Auto Racing • Major League Baseball, NFL Football, and NBA Basketball • Collegiate Programs • Local Community Programs DM Meeting September 29 - October 1, 2000